The Unknown Knowns podcast

Know Your BATNA

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What is your best alternative if the deal in front of you falls through?


In this episode of The Unknown Knowns, Dr Angela Lewis explores BATNA, or Best Alternative to a Negotiated Agreement. This negotiation concept offers a useful framework for decision-making far beyond the negotiating table.


Using stories ranging from a heavily discounted necklace in a Pakistani souq to job offers, university choices and organisational decisions, Angela examines how anchoring, sunk costs, loss aversion and status quo bias can distort our judgement.


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