3424: Barracuda TechSummit 25: Secure Today, Ready Tomorrow

I recorded this conversation in Alpbach, Austria, a village that looks like a postcard and hosts a very serious tech gathering. TechSummit25 is Barracuda’s deeply technical event, and it shows. The rooms are packed with solution architects, product managers, and engineers comparing notes with customers who run these systems every day. It is the kind of environment where product direction and real-world pain points meet over a coffee, then head straight into a lab to test an idea. My guest today is Neal Bradbury, Chief Product Officer at Barracuda, who leads engineering, product management, and the operations teams that keep services running around the clock. Fresh from a session titled “Secured today, secured tomorrow,” Neal breaks down what that promise means in practice. We explore why Barracuda is doubling down on a platform approach with Barracuda One, how a single dashboard helps teams see posture and value in one place, and why consolidation matters when alerts and tools pile up faster than teams can respond. We also talk about the balance between immediate protection and longer-term planning. Neil explains how quarterly releases and shared services underpin the roadmap, how zero trust network access moves from theory to deployment as VPNs fade, and how managed vulnerability services help organizations find risks they did not know they had. He shares why service providers are shifting toward vCIO and vCISO models, how value reporting answers the board’s simplest question about where the budget goes, and why response time is the measure that keeps coming up in every conversation. Secured today, secured tomorrow The headline theme is simple enough. Know where you stand right now, then set a clear plan for the next year. Barracuda One aims to cut noise and show whether tools are configured properly. The same view rolls up alerts across email, network, and application security, and for MSPs it stretches across all customers. That single source of truth is designed to reduce swivel-chair work and make decisions faster. We dig into the reality of tool sprawl and alert fatigue. A recent study Barracuda commissioned points to teams carrying too many point solutions, with slower responses and misconfigurations as the cost. Neal’s answer is convergence without ignoring specialist depth. Product groups keep shipping, while shared AI and threat protection services raise the floor across the portfolio. That approach feeds directly into XDR, where integrations with tenants, firewalls, and endpoints help shrink the gap between detection and action. AI sits in the background of all of this. Neal describes it as a reckless intern that needs guardrails. In practice that means setup wizards that cut deployment time, incident response that can pull a bad message from twenty tenants in one sweep, and ML-driven triggers that fire automated remediation when patterns line up. The aim is clear. Let machines handle the routine work at machine speed, so people can focus on decisions and the weird edge cases attackers love to try. What listeners will take away If you run security day to day, you will hear practical direction rather than slogans. Consolidated dashboards exist to show posture, not just counts. Value reporting exists to explain outcomes to a board, not to pad a slide deck. Managed services rise in importance because many organizations need strategy as much as tools, and that includes smaller enterprises that outsource large parts of their stack. For leaders planning the next quarter, the emphasis on zero trust and managed vulnerability services will stand out. For operators, the XDR and SOAR focus is about shaving minutes into seconds, connecting identity with network and endpoint events, and giving analysts room to breathe. And for anyone curious about how product roadmaps form, conferences like this one offer a candid loop between feedback and action that you rarely see on a press release. By the time we wrap, Alpbach’s quiet streets feel like an unlikely place to discuss ransomware, posture, and platform design. Yet that contrast makes the conversation land even harder. Secure today, plan for tomorrow, and give your team the visibility to do both.

In this episode of Tech Talks Daily, I’m joined by Todd Grabowski from Johnson Controls to unpack the physics, products, and design choices shaping the next generation of data center cooling. It’s a practical conversation that moves from chips and compressors to water, power, and land constraints, and what it really takes to keep modern infrastructure reliable at scale. Todd brings three decades of experience to the table and a front-row view of how Johnson Controls and the York brand have kept their focus on energy efficiency, reliability, and sustainability for more than a century. That longevity matters when the market is moving fast. He explains why cooling now sits alongside power as the defining constraint for data centers, and why roughly forty percent of a facility’s energy can be spent on cooling rather than computation. If you lead technology, finance, or facilities, that single number should focus the mind. Todd walks through Johnson Controls’ YVAM platform and the York magnetic bearing centrifugal compressor at its core, with real numbers on what that means in practice. Consuming around forty percent less energy than typical cooling devices of the past five years and operating in ambient conditions up to fifty-five degrees Celsius, it is designed for the reality of hotter climates and denser loads. The naval pedigree of the driveline is a nice twist, since it was originally built for quiet and high-reliability conditions long before hyperscale data centers needed the same. Sustainability threads through the entire discussion. Todd lays out how the company holds itself to internal targets while engineering solutions that reduce customer resource use. We talk about closed-loop designs that do not consume water, careful refrigerant choices with ultra-low global warming potential, and product footprints that consider carbon impact from the start. It is a useful reminder that sustainability is a systems problem, not a single feature on a spec sheet. I was especially interested in the three resources Todd says every modern cooling strategy must balance. Land, because you need somewhere to reject heat. Power, because every watt pulled into cooling is a watt not used for compute. Water, because many regions are already under stress and consumption cannot be the answer. Good design weighs these factors against the climate, the workload profile, and the operational model, then standardizes wherever possible so the same unit can run efficiently in Scandinavia or Dubai without special tweaks. We also dig into what AI means internally for Johnson Controls. It is showing up in manufacturing lines, speeding up design cycles, and improving the fidelity of compressor and heat transfer models. That translates into quicker time to market and more confidence in performance envelopes. On the market side, Todd is clear that demand has not softened. If anything, efficiencies tend to unlock more use cases, and the net effect is more workloads and continued pressure on facilities to cool them well. If your team is wrestling with when to adopt liquid cooling, how to reduce PUE through smarter chiller choices, or how to plan for climate variability across a global footprint, this episode offers an honest, grounded view from someone who has shipped the hardware and lived with its trade-offs. It also doubles as a quiet celebration of engineering craft. The kind that rarely makes headlines, yet underpins everything we build in the AI age. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

I’ve spent years talking about endpoint security, yet printers rarely enter the conversation. Today, that blind spot takes center stage. I’m joined by Jim LaRoe, CEO of Symphion, to unpack why printers now represent one of the most exposed corners of the enterprise and what can be done about it. Jim’s team protects fleets that range from a few hundred devices to tens of thousands, and the picture he paints is stark. In many organizations, printers make up 20 to 30 percent of endpoints, and almost all of them are left in a factory default state. That means open ports, default passwords, and little to no monitoring. Pair that with the sensitive data printers receive, process, and store, plus the privileged connections they hold to email and file servers, and you start to see why attackers love them. We trace Symphion’s path from a configuration management roots story in 1999 to a pivot in 2015 when a major printer manufacturer invited the company behind the curtain. What they found was a parallel universe to mainstream IT. Brand silos, disparate operating systems, and a culture that treated printers as cost items rather than connected computers. Add in the human factor, where technicians reset devices to factory defaults after service as second nature, and you have a recipe for recurring vulnerabilities that never make it into a SOC dashboard. Jim explains how Symphion’s Print Fleet Cybersecurity as a Service tackles this mess with cross-brand software, professional operations, and proven processes delivered for a simple per-device price. The model is designed to remove operational burden from IT teams. Automated daily monitoring detects drift, same-day remediation resets hardened controls, and comprehensive reporting supports regulatory needs in sectors like healthcare where compliance is non-negotiable. The goal is steady cyber hygiene for printers that mirrors what enterprises already expect for servers and PCs, without cobbling together multiple vendor tools, licenses, and extra headcount to operate them. We also talk about the hidden costs of DIY printer security. Licensing multiple management platforms for different brands, training staff who already have full plates, and outages caused by misconfigurations all add up. Jim shares real-world perspectives from organizations that tried to patch together a solution before calling in help. The pattern is familiar. Costs creep. Vulnerabilities reappear. Incidents push the topic onto the CISO’s agenda. Symphion’s pitch is straightforward. Treat print fleets like any other class of critical infrastructure in the enterprise, and measure outcomes in risk reduction, time saved, and fewer surprises. If you are commuting while listening and now hearing alarm bells, you are not alone. Think about the printers scattered across your offices and clinics. Consider the data that passes through them every day. Then picture an attacker who finds default credentials in minutes and uses a printer to move across your network.  Tune in for a fast, practical look at a risk hiding in plain sight, and learn how Symphion’s Print Fleet Cybersecurity as a Service can help you close a gap that attackers know too well. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA  

Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don’t hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn’t just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel’s platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn’t about dashboards. It’s about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it’s not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn’t stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it’s built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

I invited Egil Østhus to unpack a simple idea that tends to get lost in release day pressure. DevOps gets code to production quickly, but users experience features, not pipelines. Egil is the founder of Unleash, an open source feature management platform with close to 30 million downloads, and he argues that the next step is FeatureOps. It is a mindset and a set of practices that separate deployment from release, so teams can place code in production, light it up for a small cohort, learn, and only then scale out with confidence. Here is the thing. Controlled rollouts, clear telemetry, and fast rollback reduce risk without slowing teams down. Egil explains how FeatureOps connects engineering effort to business outcomes through gradual exposure, full stack experimentation, and what he calls surgical rollback. Instead of ripping out an entire release when one part misbehaves, teams can disable the offending capability and keep the rest of the value in place. It sounds straightforward because it is, and that is the point. Less drama, more learning, better results. We also talk about culture. When releases repeatedly disappoint, trust between product and engineering frays. Egil shares examples where Unleash helped a hardware and software company move from blame to shared ownership by making rollout plans visible and collaborative. Another client, an ERP vendor, discovered that early feedback from a small group of users allowed them to ship a leaner version that met the need without months of extra scope. That is how FeatureOps saves money and tempers expectations while still delighting customers. AI enters the story too. Code is shipping faster, but reliability can wobble when autogenerated changes move through pipelines. Egil sees feature management as a practical control plane for this new reality. Feature flags provide a real time safety net and, if needed, a kill switch for AI powered functionality. Teams can keep experimenting while protecting users and brand equity. If you want to move beyond release day roulette, this episode offers a practical playbook. We cover privacy first design, open source flexibility, and why metadata from FeatureOps will help leaders study how their organizations truly build. To learn more, visit getunleash.io or search for Unleash in your favorite tool, then tell me how you plan to measure your next rollout’s impact. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA      

I invited Atalia Horenshtien to unpack a topic many leaders are wrestling with right now. Everyone is talking about AI agents, yet most teams are still living with rule based bots, brittle scripts, and a fair bit of anxiety about handing decisions to software. Atalia has lived through the full arc, from early machine learning and automated pipelines to today’s agent frameworks inside large enterprises. She is an AI and data strategist, a former data scientist and software engineer, and has just joined Hakoda, an IBM company, to help global brands move from experiments to outcomes. The timing matters. She starts on the 18th, and this conversation captures how she thinks about responsible progress at exactly the moment she steps into that new role. Here’s the thing. Words like autonomy sound glamorous until an agent faces a messy real world task. Atalia draws a clear line between scripted bots and agents with goals, memory, and the ability to learn from feedback. Her advice is refreshingly grounded. Start internal where you can observe behavior. Put human in the loop review where it counts. Use role based access rather than feeding an LLM everything you own. Build an observability layer so you can see what the model did, why it did it, and what it cost. We also get into measurements that matter. Time saved, cycle time reduction, adoption, before and after comparisons, and a sober look at LLM costs against any reduction in FTE hours. She shares how custom cost tracking for agents prevents surprises, and why version one should ship even if it is imperfect. Culture shows up as a recurring theme. Leaders need to talk openly about reskilling, coach managers through change, and invite teams to be co creators. Her story about Hakoda’s internal AI Lab is a good example. What began as an engineer’s idea for ETL schema matching grew into agent powered tools that won a CIO 100 award and now help deliver faster, better outcomes for clients. There are lighter moments too. Atalia explains how she taught an ex NFL player the basics of time series forecasting using football tactics. Then she takes us behind the scenes with McLaren Racing, where data and strategy collide on the F1 circuit, and admits she has become a committed fan because of that work. If you want a practical playbook for moving from shiny demos to dependable agents, this episode will help you think clearly about scope, safeguards, and speed. Connect with Atalia on LinkedIn, explore Hakoda’s work at hakoda.io, and then tell me how you plan to measure your first agent’s value. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA  

Here’s the thing. Connecting thousands of devices is the easy part. Keeping them resilient and secure as you grow is where the real work lives. In this episode, I sit down with Iain Davidson, Senior Product Manager at Wireless Logic, to unpack what happens when connectivity, security, and operations meet in the real world. Wireless Logic connects a new IoT device every 18 seconds, with more than 18 million active subscriptions across 165 countries and partnerships with over 750 mobile networks. That reach brings hard lessons about where projects stall, where breaches begin, and how to build systems that can take a hit without taking your business offline. Iain lays out a simple idea that more teams need to hear. Resilience and security have to scale at the same pace as your device rollouts. He explains why fallback connectivity, private networking, and an IoT-optimised mobile core such as Conexa set the ground rules, but the real differentiator is visibility. If you cannot see what your fleet is doing in near real time, you are guessing. We talk through Wireless Logic’s agentless anomaly and threat detection that runs in the mobile core, creating behavioural baselines and flagging malware events, backdoors, and suspicious traffic before small issues become outages. It is an early warning layer for fleets that often live beyond the traditional IT perimeter. We also get honest about risk. Iain shares why one in three breaches now involve an IoT device and why detection can still take months. Ransomware demands grab headlines, but the quiet damage shows up in recovery costs, truck rolls, and trust lost with customers. Then there is compliance. With new rules tightening in Europe and beyond, scaling without protection does not only invite attackers. It can keep you out of the market. Iain’s message is clear. Bake security in from day one through defend, detect, react practices, supply chain checks, secure boot and firmware integrity, OTA updates, and the discipline to rehearse incident playbooks so people know what to do when alarms sound. What if you already shipped devices without all of that in place? We cover that too. From migrating SIMs into secure private networks to quarantining suspect endpoints and turning on core-level detection without adding agents, there are practical ways to raise your posture without ripping and replacing hardware. Automation helps, especially at global scale, but people still make the judgment calls. Train your teams, run simulations, and give both humans and digital systems clear rules for when to block, when to escalate, and when to restore from backup. I left this conversation with a simple takeaway. Growth is only real if it is durable. If you are rolling out EV chargers, medical devices, cameras, industrial sensors, or anything that talks to the network, this episode gives you a working playbook for scaling with confidence. Connect with Iain on LinkedIn, explore the IoT security resources at WirelessLogic.com, or reach the team at [email protected]. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

We talk a lot about AI as if it can fix broken systems. But what happens when the underlying data is too messy, too slow, or too disconnected to support anything useful? That’s the problem Manish Sood, founder and CTO of Reltio, has spent the last decade working to solve. Reltio is not your average data company. It sits behind some of the world’s most recognisable brands, helping names like L’Oréal, Pfizer, HP, and CarMax modernise how they manage and activate data across the business. What they all share is a recognition that outdated systems and disconnected records don’t just slow down insights. They actively block innovation. Manish breaks this down with uncommon clarity. He calls it “data debt”—the invisible burden of stale, incomplete, or fragmented information that quietly kills speed and adds risk. It’s not just a technical problem. It’s a leadership challenge, especially as businesses adopt generative AI tools that rely on clean, contextual data to function reliably. We explore how real-time intelligence is changing the way companies operate across customer experience, fraud detection, and supply chain resilience. Manish shares examples from enterprise clients who have moved from legacy systems to unified platforms, and how that shift enabled smarter decision-making at scale. From personalised retail offers to proactive healthcare outreach, the stories point to one common truth: if the data isn’t trusted, the AI cannot be either. There’s also a new role emerging inside many companies—the data steward as AI enabler. These are the people ensuring that data isn’t just stored, but shaped. Human-guided, explainable, traceable. That clarity is key to responsible AI, especially in sectors where compliance and reputation are tightly linked. Manish also explains how Reltio’s platform helps businesses protect against AI vulnerabilities by enabling resilient data pipelines, consistent governance, and real-time monitoring. In a world where data is created and used simultaneously, batch syncing is not enough. Real-time pipelines give companies the confidence to experiment with AI without falling into chaos. If your business is chasing innovation without cleaning up its data layer first, this conversation is a wake-up call. Manish shows that the future of AI isn’t about who builds the best model. It’s about who feeds it the best foundation. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

Here's the thing. Most enterprise AI pitches talk about scale and speed. Fewer talk about trust, tone, and culture. In this conversation with Inflection AI's Amit Manjhi and Shruti Prakash, I explore a different path for enterprise AI, one that combines emotional intelligence with analytical horsepower, enabling teams to ask more informed questions of their data and receive answers that are grounded in context. Amit's story sets the pace. He is a three-time founder, a YC alum, and a CS PhD who has solved complex problems across mobile, ad tech, and data. Shruti complements that arc with a product lens shaped by real operational trenches, from clean rooms to grocery retail analytics.  Together, they built BoostKPI during the pandemic, transforming natural language into actionable insights, and then joined Inflection AI to help refocus the company on achieving enterprise outcomes. Their shared north star is simple to say yet tricky to execute. Make data analysis conversational, accurate, and emotionally aware so people actually use it. We unpack Inflection's shift from Pi's consumer roots to privacy-first enterprise tools. That history matters because it gives the team a head start on EQ. When you combine a deep well of human-to-AI conversations with modern LLMs, you get systems that explain, probe, and adapt rather than dump charts and call it a day.  Shruti breaks down what dialogue with data looks like in practice. Think back-and-forth exchanges that move from "what happened" to "why it happened," then on to "where else this pattern appears" and "what to do next," all grounded in an organization's language and values. Amit takes us under the hood on deployment choices and ownership. If a customer wants on-prem or VPC, they get it. If they're going to fine-tune models to their vernacular, they can. The model, the insights, and the guardrails remain in the customer's control. I enjoyed the honesty around adoption. Chasing AGI makes headlines, but it rarely helps a merchandising manager spot an early drop in lifetime value or a CX lead understand churn risk before quarter end. The duo keeps the conversation grounded in everyday questions that drive numbers and reduce meetings. They describe a path where EQ and IQ come together to form what Shruti calls contextual intelligence, and where brands can trust AI agents to assist without losing ownership or voice. If you care about making data useful to more people, and you want AI that sounds like your company rather than a generic assistant, this one is for you. We cover startup lessons, the reality of cofounding as a couple during lockdowns, and how Inflection is working with large enterprises to bring conversational analysis to real workloads. It is a grounded look at where enterprise AI is heading, and a timely reminder that technology should elevate humans, not replace them. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA

Here’s the thing. Payments only look simple from the outside. In this Tech Talks Daily episode, I sit down with Roberto “Reks” Kafati, CEO and co-founder of DEUNA, to unpack how a scrappy one-click checkout idea grew into an intelligent payments infrastructure that now touches a large slice of Mexico’s online economy.  Reks explains why Latin America’s high decline rates aren’t just an inconvenience but a growth killer, and how DEUNA’s early focus on orchestration and checkout opened the door to something bigger. When a region routinely sees more than four out of ten online transactions knocked back, the bar for reliability sits in a different place. That practical problem set the stage for what came next. Athia, Real-Time Decisions, and 638 Signals per Transaction DEUNA’s pivot point came when merchants asked a fair question. With all this payment data flying through the system, what should we do with it? The answer is Athia, DEUNA’s AI-powered layer that watches every transaction and feeds merchants real-time insight, routing choices, and suggested actions. It is not another dashboard you promise to check and then ignore by Friday. It is a reasoning engine that sits on top of 638 data points per transaction and turns mess into movement. That is how you recover revenue without punishing good customers with extra friction, how you avoid surprise fees from networks, and how you protect recurring revenue when a processor wobbles. Reks walks us through results that speak plainly. Ramped merchants saw conversion lift from the original one-click experience. The infrastructure tier recovers meaningful GMV and trims fees. Enterprise clients report double-digit ROI and stick around for the compounding effect. Building Through Adversity and Betting on the Right Layer What resonated most was the human story behind the metrics. DEUNA was born in the first months of the pandemic, shaped by the shock that hit real-world businesses when revenue fell off a cliff and marketplaces became a lifeline with strings attached. Reks shares an unvarnished look at a tough 2023, the kind of year founders rarely talk about on record. Revenues dipped, deals went sideways, life got complicated. The team chose resilience and doubled down on a two-year vision. That bet is paying off. Over the past twenty-four months the company has grown at a pace that would bend a chart, and the focus has shifted from commoditizing orchestration to productizing intelligence. Put simply, earn trust at checkout, then make the data work for the merchant in real time. Agentic Commerce, US Expansion, and What Comes Next We also look forward. If chat interfaces begin to mediate more buying decisions, merchants will need infrastructure that can think, not just connect endpoints. That is the territory DEUNA calls intelligent infrastructure, and it is where Athia operates every day.  The company is now in active conversations with major US retailers, confident after winning head-to-head enterprise evaluations. Reks frames the opportunity without hype. If you can see acceptance trends by processor, by country, by card type, and act in the moment, you keep customers, protect margins, and avoid death by a thousand false declines. If you cannot, competitors will gladly welcome your frustrated shoppers. If you care about the real mechanics of growth, this conversation is for you. We talk conversion lift, recovered revenue, and the gritty bits of building a payments company that merchants actually rely on. We also talk about the days that test your resolve and the tenth day that reminds you why you started. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA