The Stokecast podcast

34: Women Who Hike Founder, Nicole Brown, On Simply Getting Out And Doing Things

06/08/2025
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Female Outdoor Adventurist, Public Lands Advocate, and Merrell Ambassador, Nicole Brown, chats about the personal and professional struggles and successes she's faced while building Women Who Hike—one of the largest communities both on and offline for outdoorsy women.

In this episode, Nicole speaks to how Women Who Hike came to be and how she succeeded building belonging inside a niche membership community with the "We, Not I" mentality.

We also discuss building out the ambassador team, her approach to group hikes, Leave No Trace and outdoor access principles, 1% For The Planet, and how equipment empowers equality.

Lastly, Nicole gets very candid and vulnerable about a plan to climb Kilimanjaro last year that fell through and why, her daily battle with three autoimmune diseases and imposter syndrome, but why despite all of that, she is determined to live beyond a diagnosis and in fact credits her drive and success to what many would see as limitations.

For the show notes, visit: https://exploreinspired.com/nicole-brown

Hosts: Jonathan Ronzio, Emily Holland

Editor: Chris Plante

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