483: Selling Creativity

Ellen returns to talk about her book “The Bitch Slap of Truth”, maintaining attention in the rise of AI, maximizing LinkedIn, and much more! Ellen Melko Moore is a social selling expert who has worked with hundreds of service-minded entrepreneurs to create compelling and powerful brands through remarkable content. She got her B.A. and M.A. in Literary Studies from Northwestern University in Chicago, then taught creative and persuasive writing at the University of Denver.

Chris returns to talk about the realities of entrepreneurship, overcoming burnout, his new book, The Long Haul Leader, and much more!

Stephen talks about becoming a leading expert in innovation, the Personality Poker card game, his corporate certification program, and much more! Stephen Shapiro began his journey in innovation 25 years ago, founding and leading a 20,000-person innovation practice at Accenture. Today, as the author of seven books, including his latest, PIVOTAL: Creating Stability in an Uncertain World, he continues to challenge the status quo and inspire creative breakthroughs. His Personality Poker® card game has been played by over 250,000 people, helping organizations create high-performing innovation teams.

Corey and David continue the discussion of the role of AI in authentic social media marketing, brainstorming content, video content, and much more! Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Corey’s spoken for notable brands such as General Motors, The Dallas Cowboys, The PGA Tour, and Sysco Foods on how to drive business results through social media marketing.

Chris discusses the evolution of his business, strategies for creating long-lasting websites, and the importance of sticking to core competencies rather than diversifying too broadly. He also talks about his innovative 'vibe check' method for qualifying clients, the role of design libraries in maintaining site consistency, and lessons learned from early business mistakes. Chris LaFay is an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, He has been passionate about one thing: helping growing businesses build creative websites that their teams can manage.

Corey and David talk about the complexities of AI's impact on public speaking and content creation, distinguishing yourself with the rise of AI, using video, and much more! Corey Perlman is a speaker, consultant, and nationally-recognized social media expert. His latest book Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Corey’s spoken for notable brands such as General Motors, The Dallas Cowboys, The PGA Tour, and Sysco Foods on how to drive business results through social media marketing.

Nicholas talks about the complexities of sales management, outsourcing, training, and much more! Nicholas Loise is the founder of Sales Performance Team, a company created after exiting a Private equity-owned marketing and sales education company. There, he and his team function as fractional sales leaders for small to midsize businesses.

Kelly talks about creating an experience for the audience, applying humor into her presentations, customization, lead generation, and much more! Kelly is an award-winning storyteller, motivational speaker, comedian, author of Who Hijacked My Fairy Tale & Story Formula, One-Woman-Show, and a Prides Hollow Gazette Editor.

Melissa talks about the importance of clarity, the Collaborative Entrepreneurship Incubator, having a collective growth mindset, and much more! Melissa helps impact-driven entrepreneurs align their values, unlock clarity, and build meaningful, collaborative businesses. She’s also the founder and co-leader of the Collaborative Entrepreneurship Incubator - a playful, trust-led incubator where entrepreneurs reimagine what’s possible when they create intentional partnerships for greater individual and collective impact.

Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint. Radim talks about his journey from music production to being an entrepreneur, the importance of creativity in branding and marketing, strategically scaling down your business, and much more!