438: Podcasting as a Marketing Tool

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called “An up-and-coming Mel Robbins,” Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024.   Erin talks about her latest book, “The 50% Rule”, finding her professional path as an entrepreneur, and much more!

Kate is a digital innovator, chief executive, business writer, and a globally recognized speaker known as the "Tech Humanist." She is the founder and CEO of KO Insights, a strategic advisory firm that enhances human experiences at scale through data-driven and AI-led interactions. Kate has worked with prestigious clients like Google, IBM, Microsoft, and the United Nations, and she was one of the first 100 employees at Netflix.   The Tech Humanist returns to the podcast to talk about building relationships, decision making, AI, and much more!

James talks about his new book, producing his own events, running events over the internet, and much more!

Ash is a Wall Street Journal and USA Today Best-Selling Author and 4-times TEDx speaker. He is passionate about Branding, Growth and AI. He has spent more than a decade in the corporate world and transitioned into entrepreneur journey with helping coaches, consultants, and thought leaders become instant authority and generate numerous sources of income leveraging their book. He has helped 300+ authors from 17 different countries become international bestselling authors.   Ash talks about the similarities and differences of book authorship and sales, incorporating the use of AI, stages of book publishing, and much more!

Sonia Dumas is a dynamic speaker, income strategist, and business innovator that is showing speakers, coaches, and consultants exactly how to succeed faster in the Age of AI. Sonia talks about the future of AI and it’s role in entrepreneurship, the benefits of offering premium services, and much more!

Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. He’s been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive).   Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!

Mark breaks down the 5 steps of the In The Funnel Sales playbook, sales multipliers, sales propositions, and talks about his latest book, “Learn to Love Selling”!

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Michelle Prince is a best-selling author, sought-after motivational speaker, self-publishing expert, leadership coach and CEO/Founder of Performance Publishing Group, a “partner” publishing company dedicated to making a difference... one story at a time. She is an advanced certified Human Behavior Consultant and dedicates herself to helping leaders impact the world, using the strengths and talents already within them, to create an extraordinary life and exponentially grow their business. She’s helped thousands become published authors through her consulting, courses, seminars, and publishing services, and founded the “Book Bound Academy.”  She has also published many successful books, including her best-selling Winning In Life Now, The Power of Authority and her most recent book, SHINE Through Your Story.   Michelle talks about self-publishing in today’s market, producing audiobooks, using AI as a tool, marketing techniques, and much more!

At the heart of ViRTUS is our CEO, Mike. Mike is emotionally intelligent and driven. His core motivation is to make a difference in the lives of others. That is to say, his passion is creating positive change for his colleagues, clients, and community.   Mike talks about his transition away from subscription-based revenue, his lead generation process, curating introductions, his first open enrollment program, and much more!