408: Book Marketing Success

Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.   Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!

Calvin Correli is the founder and CEO of Simplero, as well as a speaker, author, investor, and spiritual business coach. A coder since he was 5, Calvin thinks in systems and constantly looks to simplify everything he touches Lon talks about the importance of finding your niche, getting close with the buyer, sales for a big brand, and much more!   Calvin talks about his introduction to online courses, health, filtering out the noise, spiritual and personal growth, and much more!

Lon Graham is a speaker and sales leadership expert dedicated to developing leaders of winning sales teams. He has over 27 years of professional sales and leadership experience. Lon’s experience includes being recognized for outstanding performance at Novartis, Arthrex, United Airlines and Six Flags Theme Parks. He has served in leadership roles on the board of multiple non-profit organizations. His athletic coaching background is also instrumental to his leadership and development work.   Lon talks about the importance of finding your niche, getting close with the buyer, sales for a big brand, and much more!

Bryon talks about his business models at Proxxy, the differences between the different C-level operations titles, fractional business models and their challenges, and much more!

Jeffro is on a mission to rid the world of terrible websites. Most business owners create a template website from GoDaddy and then never give it a second thought. But a properly done website should be a business asset that is conversion oriented. FroBro helps small businesses get more clients with less stress and more pizazz. Jeffro talks about the origin of his name, the relevancy of websites, where to start when building a website, managing ads and SEO, and so much more!

Charles talks about the different types of joint ventures, selecting partners, managing expectations within a joint venture, and much more!

Shannon started her career at the BBC in London, UK, at just 17 years of age. Later, Shannon moved to Los Angeles, where she built an extensive writing, producing, directing, and showrunning career in scripted and reality television.   In 2010, she joined MTV as Senior Vice President of Series Development, where she created and oversaw shows that aired in 163 countries worldwide and received an Emmy nomination for her work.   During her two-decade-long career in the entertainment business, Shannon created and developed shows with industry luminaries, including JJ Abrams. She also discovered the Kardashian family, and Executive Produced the pilot for the E! channel that launched their global empire.   After Donald Trump was elected, Fitzgerald left Hollywood to work full-time as a creative strategist for Democractic political campaigns and client. Shannon has since worked on over 80 congressional and statewide races across the country and created content for elected officials, including Rep. Adam Schiff, President Biden, and Senator Patty Murray. In 2019, she served as the National Video Director for Mayor Pete Buttigieg’s presidential campaign before forming the Hooligans with Tim Lim in the spring of 2020.   Shannon talks about utilizing video as a business tool, measuring metrics of video content, myths of going viral, and much more!

Stephanie debunks the misconceptions of releasing and promoting a book, her latest book, “The Nonfiction Book Marketing and Launch Plan”, different types of publishing, endorsements, and much more!