258: The piece of the puzzle you’ve been missing

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.   I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something. And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s truly the piece of the puzzle that almost everyone misses.   Come listen, onboard this advice, and it will change everything for you. Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style.  Spend an hour with me, and walk away confident that you know how to reach your sales goals. Grab Conversion School here RELATED LINKS: Grab Your Free Conversion School Calculator https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.   In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business.   Tune in and learn: 🤯 Why building your Sales Funnel is a game changer. ♻️Why you NEED to be reposting your social media content 📈How growing your audience affects your sales. _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email marketing and the role it played in her sales growth.   RELATED LINKS: [Log Cabin Vintage](https://www.logcabinvintage.com/) How Many “Eyeballs” See Your Product? https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ Here’s How To Find Your Future Buyers https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/ What Happens When You Put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ Build A Massive Audience With A Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle.    Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/ How Long Will It Take You To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ Here’s What To Do Differently In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now  

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus, and live Zoom Q&As offer direct support. Sign up for the Reliable Revenue Mini Course here:   https://learn.thesocialsalesgirls.com/2025-rr-prep-course-organic/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie’s free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches Adobe Illustrator in a simple, step-by-step way, making it accessible to anyone. Entrepreneurs can use this skill to create unique products, increase revenue, and build a memorable brand. Sign up here for Your Pattern Playbook:  https://www.bonniechristine.com/a/2148047540/LpE5oE2w Want to learn more about surface patterns? Click here: https://www.bonniechristine.com/a/2148047541/LpE5oE2w _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.    Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire. What You’ll Learn in This Episode: 🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year’s gift guides to find PR opportunities today This strategy works even if you have no PR experience—so don’t miss out! _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now    

In this episode, we’re talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she’s sharing her journey of balancing creativity with business strategy. We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she’s tackling, and the lessons every entrepreneur can apply to their own business. Here’s what you’ll learn in this episode: Why big goals need realistic plans and how to break them into actionable steps. How to optimize your sales funnel to turn visitors into paying customers. The importance of understanding your conversion rates and tracking your metrics for consistent improvement. Why focusing on profit, not just revenue, creates a more sustainable business. How Jane is planning to attract new customers by refining her lead generation strategy with irresistible opt-ins. If you’re ready to scale your business and create a roadmap to success, this episode is packed with insights to help you get there. Tune in now! _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here’s what you’ll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit’s top-of-funnel “Vault” strategy, she used to grow her email list from 200 to 17,000 subscribers. Why investing in expert help saved her time and made her business more profitable. Tune in to hear Birgit’s inspiring journey and learn how to apply her proven strategies to your own business! RELATED LINKS:See Birgit’s Website here: https://thewishingthorn.com/ Learn more about the Reliable Revenue Course: https://classroom.thesocialsalesgirls.com/reliable-revenue Stabbing in the dark is gone. I know how to create income https://thesocialsalesgirls.com/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249/ We’re Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now    

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she turned things around. In just a few months, Sarah stopped “stabbing in the dark” and learned how to create reliable, predictable income for her handmade business. Here’s what you’ll learn in this episode: How to fast-track your growth when time is limited by getting expert help. Why focusing on ONE task—like weekly email campaigns—can move the needle faster. The importance of tracking your metrics to understand what’s really working in your business. Tune in to hear Sarah’s inspiring story and get actionable tips to create consistent sales in your business! RELATED LINKS: Check out Sarah’s website: https://ediblemuseum.com and Instagram: https://www.instagram.com/theediblemuseum/ Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue We’re Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ Make your business run without you. Here’s how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now