How to Fix a Design Portfolio That Isn’t Converting | EP 196
Your portfolio can be beautiful and still fail to convert. I see this all the time with talented designers who are doing great work but attracting the wrong clients or no clients at all. In this episode, I walk through why most design portfolios do not work, what clients are actually looking for when they review your work, and how to restructure your portfolio so it supports your pricing, your offer, and your role as the expert. This is about turning your portfolio into a real part of your sales process as a freelance designer and design business owner.
You will learn:
- Why good design alone does not convince clients to hire you
- What business owners actually look for in a design portfolio
- How to use case studies instead of galleries to build trust
- What to remove from your portfolio if it is attracting the wrong clients
- How to align your portfolio with your pricing design services
Grab a cup of coffee, your notes, and get ready to rethink how to get graphic design clients through a portfolio that actually converts.
Aventive Academy’s Resources:
From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Mockup Magic: https://aventiveacademy.com/mockup-magic/
Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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