‘Send Help’ Producer Zainab Azizi’s Studio Filmmaking Playbook

In this episode, No Film School host GG Hawkins speaks with editor Sonny Atkins about shaping fear through sound, rhythm, and restraint in the horror feature Undertone. Atkins breaks down how the film’s audio-first concept influenced everything from the script to the cut, why long pauses and musical timing can heighten dread, and how a deeply personal story about grief and caregiving evolved through the editorial process. He also shares practical insights into working scrappy on a low-budget feature, using Premiere Pro’s Productions workflow, speech-to-text, temp sound design, and test screenings to refine both story and suspense. In this episode, No Film School's GG Hawkins and guest Sonny Atkins discuss... How Undertone began as an audio-driven concept and why that immediately stood out in the script Why sound design became central to the edit, not just an atmospheric layer The challenge of building horror around what the audience hears instead of what they see How Ian Tuason’s personal experience with caregiving and grief shaped the emotional core of the film Discovering story solutions in post, including the addition of a saved voicemail from the protagonist’s mother Creating distinct sonic and visual worlds between the downstairs living space and the mother’s upstairs room What it took to make a low-budget Canadian horror feature feel polished and cinematic Why Atkins cut his first assembly extremely short, then built the film back up from its essential skeleton How rhythm, blank space, and even drum rudiments became part of the team’s language for suspense Using Premiere Pro’s Productions workflow to keep a feature edit organized and responsive How speech-to-text helped manage ADR, offscreen dialogue, and hundreds of audio files Why editors should mock up sound ideas early for test screenings instead of waiting for the final sound team How Frame.io helped organize notes with timecode-based feedback Why humor can be an important release valve inside horror Career advice on longevity, mentorship, process, and closing the gap between taste and ability Memorable Quotes: “Because in this film, sound isn't just part of the atmosphere, it's the engine of the story.” “A lot of it's about rhythm and where to leave blank space, and that kind of stuff.” “The people who make it in this business are the people who don't quit. It's a longevity game.” “If your focus is really just not about making the work really good and working a lot, you can sort of inoculate yourself against having your heart broken over and over again.” Guests: Sonny Atkins (IMDb) Resources: Undertone on IMDb The Gap by Ira Glass Taylor Mason on editing Him for No Film School Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Writer-director Amy Wang joins the No Film School podcast to discuss her debut feature, Slanted, and the long road from film school to theatrical release. In conversation with GG Hawkins, Wang reflects on leaving Australia for AFI, building a creative community in Los Angeles, learning to write as a practical path to survival in the industry, and what happened after Slanted premiered at SXSW 2025, won the Grand Jury Prize, and eventually landed distribution ahead of its 2026 theatrical release. In this episode, No Film School's GG Hawkins and guest Amy Wang discuss... How Fight Club inspired Wang to pursue filmmaking as a teenager in Sydney Why she left Australia for AFI and what it was like arriving in Los Angeles as an international student The real value of film school, especially for community-building and dedicated creative time Why learning to write became the key to sustaining a filmmaking career after graduation How a Black List script helped open doors in Hollywood The emotional and personal origins of Slanted Why body horror and comedy became the right form for exploring race, identity, and belonging How Slanted went from a logline to a financed feature What production and post looked like on a tight timeline before SXSW What it felt like to premiere at SXSW, hear audience reactions, and unexpectedly win the Grand Jury Prize The reality of selling an indie film in today’s market, even after major festival recognition What Wang learned from working with Bleecker Street on the theatrical release Details about her next feature, Crescendo, set in the world of competitive piano Memorable Quotes: “If you don't come from money, if you don't have a famous uncle and you don't want to work at Starbucks for the next three to four years after you graduate, you need to learn how to write.” (12:48) “You can't let the highs be too high and you can't let the lows be too low.” (16:31) “It doesn't matter what I do, it doesn't matter who I am, how I speak, my personality is like, what my thoughts or how intelligent I am, people will always see my face first.” (19:08) “As long as you keep going, as long as you keep learning and changing and growing, I think you don't need to be the best throughout your life to be able to have a career in this industry.” (40:56) Guests: Amy Wang Resources: Slanted official film page Applying for Your O-1 Visa to Work in Film and TV Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, GG Hawkins speaks with editor Harrison Atkins about shaping A24’s How to Make a Killing with director John Patton Ford. Atkins breaks down his path into editing, his holistic “total filmmaker” approach to storytelling, and the editorial challenges of balancing dark comedy, violence, voiceover, and audience empathy around a morally compromised protagonist. The conversation also explores the realities of studio post-production, from long edit timelines and test screenings to cutting in Adobe Premiere’s Productions workflow while collaborating with a London-based post team more accustomed to Avid. In this episode, No Film School's GG Hawkins and guest Harrison Atkins discuss... How Harrison Atkins found his way into editing through directing and making his own films Why he thinks of editing as a holistic, dramaturgical part of filmmaking rather than a purely technical role Reuniting with director John Patton Ford after Emily the Criminal What drew him to the multi-tonal mix of crime, satire, dark comedy, and violence in How to Make a Killing How voiceover created both opportunity and endless editorial possibilities in the cut The difference between an indie sprint like Emily the Criminal and the extended timeline of a studio feature How test screenings and audience response helped refine comedy, pacing, and emotional momentum Why the first reel was crucial to getting audiences aligned with a charismatic but morally gray lead The editorial challenge of shaping an underdog around Glenn Powell’s natural confidence and charm How Premiere’s Productions workflow supported a collaborative feature edit with multiple people working simultaneously What it was like cutting the film in London with assistant editors adapting from an Avid-heavy post environment How temporary VFX comps in After Effects and Photoshop helped solve story and joke-building problems inside the edit Harrison’s philosophy of leadership, collaboration, intuition, and staying present as both an editor and director His advice to emerging filmmakers: fail boldly, work small if necessary, and keep making things instead of waiting for permission Memorable Quotes: “I never really considered myself an editor. I still kind of weirdly don't.” (01:19) “The calendar is really a myth.” (06:59) “The difference between a joke that lands and one that doesn't is often microscopic.” (13:30) “Perfection is the enemy of good.” (33:50) Guests: Harrison Atkins Resources: How to Make a Killing Emily the Criminal Total Filmmaker by Jerry Lewis Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at the 2026 Sundance Film Festival in Park City, this annual Director of Photography Roundtable features No Film School’s GG Hawkins in conversation with cinematographers Lidia Nikonova, Sam Levy, and Maria Herrera. The group discusses their unconventional paths into cinematography—from orchestras and photojournalism to weddings and radio DJing—how they landed their Sundance projects, and why connection, rhythm, and trust matter more than flashy lookbooks. They also break down the tools they used to communicate vision, navigate long dialogue scenes, and adapt to technical and emotional challenges on set. In this episode, No Film School's GG Hawkins and guests discuss… Shooting at the 2026 Sundance Film Festival and hosting at the BraveMaker house Maria Herrera’s transition from music to cinematography and operating handheld for emotionally intense performances Sam Levy’s mentorship under Harris Savides and how that shaped his approach to narrative filmmaking Lidia Nikonova’s journey from photojournalism and the Canon EOS 5D Mark II to AFI and shooting narrative features How each DP landed their Sundance projects through relationships, cold emails, and creative chemistry When to bring visual references to a director meeting—and when to just listen Using tools like Figma to build collaborative lookbooks and visual worlds Why dialogue rhythm and musicality influence cinematography choices Shooting on 35mm with an Arricam ST versus digital on the ARRI Alexa 35 Working with vintage Super Baltar lenses (famously used on The Godfather) for a modern crime thriller Referencing L'Argent by Robert Bresson for insert shots and cinematic economy How to approach 10+ page dialogue scenes without losing visual intention The value of shooting weddings and low-budget projects to build craft and confidence Advice for emerging cinematographers: show up early, trust your vision, and get your reps in Memorable Quotes: “This child will never play a musical instrument ever in her life.” “If you have good dialogues, it's like, okay, here's something.” “Just connect with her.” “Show up at least one hour early… and do not use your phone on set.” Guests: Lidia Nikonova Sam Levy Maria Herrera Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Producer Zainab Azizi joins GG Hawkins to break down her journey from agency mailroom to President of Raimi Productions and producing studio features like Send Help. Azizi shares how she develops original ideas, packages talent, protects projects through shifting studio mandates, and leads with a collaborative producing style. She also discusses mentoring female producers, balancing creative and financial realities in modern filmmaking, and why theatrical success for original films still matters. In this episode, No Film School's GG Hawkins and guest Zainab Azizi discuss... How Send Help evolved from a logline in 2019 to a theatrical release Moving the project from Columbia Pictures to 20th and navigating studio mandate shifts Why Sam Raimi was essential to directing the film—and how storyboards helped secure studio confidence Packaging as a producer: attaching directors and actors through agency relationships Casting Rachel McAdams and Dylan O’Brien and building chemistry into the film’s core dynamic The tension between “social media value” and creative talent in casting decisions What Azizi learned in the WME mailroom and how agencies really function behind the scenes Different types of producers (creative, line, financing, studio producers) and protecting the “PGA” credit Her collaborative leadership style and the “three solutions for every problem” rule Mentorship, promoting female producers, and fostering more women-led sets Why theatrical releases for original films still matter in 2026 Developing a Seshu Hayakawa biopic and why his story feels urgent today The importance of sacrifice, networking, and embracing rejection early in your career Memorable Quotes: “My job is to find three solutions for every problem.” “Rejection is just redirection. We celebrate rejections.” “If it scares you, it means you’re headed the right direction.” “You have to put yourself out there.” Guests: Zainab Azizi – President of Raimi Productions and producer of Send Help Resources: LaBelle Foundation (for adopting Cactus the foster puppy) Producers Guild of America (PGA) Producers United Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live from the Sundance Film Festival, GG Hawkins hosts a roundtable conversation with four short film directors premiering work at the festival: Kelly McCormack (How Brief), Anna Baumgarten (Balloon Animals), Ana Alpízar (Norheimsund), and Anooya Swamy (Pankaja). The filmmakers discuss the origins of their films, navigating production across Cuba, India, Canada, and the U.S., working within (and outside of) film school structures, and the deeply personal themes of grief, mother-daughter relationships, disappearance, and survival that unexpectedly connect their work. In this episode, No Film School’s GG Hawkins and guests discuss… Shooting narrative shorts on location in Havana, Bangalore, Vancouver, and Los Angeles Returning to Cuba to film Norheimsund after seeking asylum in the United States How Pankaja draws from growing up in the slums of Bangalore and confronting personal memory Making a $6,500 microbudget short inside a real grocery store overnight Building a short film over eight years and resisting the “proof of concept” mindset Working within NYU’s film school structure versus creating outside institutional systems Casting mother-daughter dynamics rooted in real-life relationships Designing color theory, texture, cement, and dirt as emotional language Shooting inside real police stations and navigating bureaucracy while telling stories about it Grief as a “big soup of emotions” and balancing melancholy with comedy Collaborating with ride-or-die creative partners Advice for emerging filmmakers about not compromising and trusting instinct Memorable Quotes: “Dreaming doesn’t cost a thing.” “Choosing oblivion.” “We often live really simple lives in complicated worlds.” “You are allowed not to compromise.” Guests: Kelly McCormack – Director, How Brief Anna Baumgarten – Writer/Director, Balloon Animals Ana Alpízar – Director, Norheimsund Anooya Swamy – Writer/Director, Pankaja Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, GG Hawkins speaks with Madison Jones and Lindsay Grossman, co-founders of The Love List, along with filmmaker Shelby Blake Bartelstein, about what makes a romance script stand out in today’s marketplace. They discuss the origins of The Love List, the evolving appetite for romance across film and television, how to craft undeniable chemistry on the page, and why specificity, vulnerability, and the grand gesture are essential tools for writers hoping to sell in the genre. In this episode, No Film School's GG Hawkins and guests discuss... The “meet cute” origin story behind The Love List and how a shared love of YA romance sparked a professional movement How The Love List curates the best unproduced romance pilots and screenplays each year Why romance remains commercially viable—and why the industry is rediscovering its power The importance of writing what you love instead of chasing market trends How to balance high-concept hooks with emotional authenticity Crafting chemistry on the page through small, specific moments Why vulnerability is the core engine of all great storytelling The art of the grand gesture in romantic storytelling Why television romance (including slow burns and enemies-to-lovers arcs) can be just as powerful as film How executives identify “soul” in a script—and why that’s what ultimately sells Memorable Quotes: “Write what you want to watch. To me, that is the most crucial piece of advice.” “What part of you is this healing?” “You can tell when there’s not a soul in it.” “It’s not about knowing whether or not they’re going to end up together. It’s about how they get there.” Guests: Madison Jones Lindsay Grossman Shelby Blake Bartelstein Resources: Deadline - The 2026 Love List The Love List on Instagram - @TheLoveList26 “Change the Prophecy” Short Film Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at Sundance, this episode features a wide-ranging roundtable on the current state of independent film exhibition. Host GG Hawkins speaks with festival programmers, exhibitors, and platform founders about what’s broken in the exhibition ecosystem, what’s actually working better than people realize, and how community-driven models—from art houses to new distribution tools—are reshaping how films are discovered, shown, and sustained beyond the festival circuit. In this episode, No Film School's GG Hawkins and guests discuss… Why art house cinemas and film festivals remain vital community hubs The realities of audience-building beyond “market festivals” and multiplexes How filmmakers can rethink distribution, touring, and self-exhibition New tools and platforms helping filmmakers navigate submissions and discovery The rise of alternative distribution models, including physical media reimagined Why shorts, community producers, and collaboration matter more than ever How filmmakers and exhibitors can work together more effectively What a sustainable film community could look like in 2026 Memorable Quotes: “Art house cinemas and independent exhibitors and film festivals are thriving because they build community.” “Making movies is like having a baby… then you’ve got to raise it.” “There is such an opportunity on both sides for filmmakers and exhibitors to learn how to work together.” “Independent film is rooted in community and curation.” Guests: Ash Cook – Programmer, Sundance Film Festival; Festival Director, San Francisco Jewish Film Festival; Founder & CEO, Video.Storage Tony Gapastone – Founder & Executive Director, Bravemaker Lela Meadow-Conner – Interim Executive Director, Art House Convergence; Co-founder, The Popcorn List Tyler Knohl – Co-founder, Hiike; Assistant Director, Boston Sci-Fi Film Festival Brynne Norquist – Co-founder & CEO, Hiike Aidan Dick – COO, Video.Storage; Programmer, Frameline Film Festival Resources: Bravemaker – https://bravemaker.org Art House Convergence – https://arthouseconvergence.org The Popcorn List – https://thepopcornlist.com Hiike – https://hiike.com/ Video.Storage – https://www.videostoreage.com Frameline Film Festival – https://www.frameline.org Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive into the logistics, strategy, and evolving experience of getting into and attending SXSW. GG Hawkins is joined by No Film School Founder Ryan Koo and a panel of SXSW insiders: Claudette Godfrey, Peter Hall, and Francis Román, who share their personal journeys into programming and illuminate the processes behind one of the most significant festivals in the world. Whether you’re hoping to submit, attend, or just understand the inner workings, this conversation offers clarity on what to expect from the 2026 edition and beyond. In this episode, No Film School's GG Hawkins, Ryan Koo, and guests discuss... The different paths each SXSW programmer took to join the festival team Why SXSW values first-time filmmakers and how they approach the programming process Practical ways to attend SXSW (volunteering, student discounts, single tickets) Major changes to SXSW 2026, including venue shifts, badge updates, and a new festival layout How to best prepare your submission, including rough cut etiquette and the importance of strong film stills Common myths about festival programming—debunked Why meaningful networking and personal connection at SXSW can shape careers What types of films SXSW is most excited about—and what they’re seeing too much of Memorable Quotes: "If a film can make you laugh in your home alone at 2 a.m. and you've worked a 20-hour day, then it's hilarious." "If you're submitting unfinished, you should have a title card at the very beginning that says exactly where you're at." "We're looking for that director's vision, the fingerprint on it." "You should come to South By, and if you can’t, go to whatever local film festival is going on in your area." Guests: Claudette Godfrey Peter Hall Francis Román Resources: SXSW Volunteer Info Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode recorded live at the Sundance Film Festival, No Film School founder Ryan Koo sits down with Julien and Justen Turner—real-life brothers and co-creators of FreeLance, an indie TV pilot that debuted in the festival’s Episodic Pilot Showcase. The Turner Brothers walk through their journey of building a creative career outside of New York or LA, self-funding their show in Columbus, Ohio, and pulling off a high-production-value pilot in just four days. They talk about their process, influences, and how their authentic, relatable characters came to life through personal experience and community-driven production. In this episode, No Film School’s Ryan Koo and guests discuss… The origin of the episodic pilot category at Sundance and its importance for indie creators How the Turner Brothers’ musical upbringing led to an early love of filmmaking Their decision to self-fund FreeLance instead of attending Sundance in 2023 Turning real-life freelance filmmaking experiences (like wedding videography chaos) into episodic comedy Casting comedians, athletes, and non-actors from social media and commercial work Building a 150-page show bible and planning a multi-season vision The four-day shoot that captured 41 minutes of content, including an improvised scene in a thrifted basement How making content in Ohio allowed the show to break traditional industry molds Advice for filmmakers: choose a date, build your team, and just shoot The surreal moment of getting the Sundance acceptance call (via their mom!) Memorable Quotes: “We kind of realized that the only people we were waiting on was ourselves.” “The more specific we were, the more universal it was.” “We shot a 41-minute pilot in four days.” “This is getting done, and it’s going to be done like this.” Guests: Julien Turner Justen Turner Resources: Dreadhead Films on Instagram dreadheadfilms.com Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram 📩 Send us an email with questions or feedback: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices