Ideas Are Easy. Now Comes the Hard Part.

Antidepressants we don't understand. Cures that never arrive. One neuroscientist blows the whistle on a mental health system that's stuck—and she’s got a radical new plan to fix your brain. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup, Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Let’s talk about revenge. Not the juicy, action-movie kind with flaming cars and dramatic showdowns, but the kind that quietly simmers in your brain long after someone cuts you off in traffic or sends a snarky email. According to Yale psychiatry lecturer and lawyer James Kimmel, Jr., revenge isn’t just an emotion. It’s an addiction. A hit of dopamine here, a rumination there, and suddenly we’re hooked on the fantasy of payback. But what if we could quit cold turkey? In his new book, The Science of Revenge, James explains how to rewire our minds, embrace forgiveness, and break free from the cycles of grievance that keep us stuck. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Robert Reffkin, co-founder and CEO of the real estate company Compass, says his success story is really the story of his great relationships. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

A formula for reigniting your purpose at any age, from the founder of Moms Demand Action. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Pria Anand reveals how our minds create elaborate stories to fill the gaps we don't understand. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

In a world where fitting in can seem critical to your survival, it’s worth asking: What if your power lies in not belonging? Psychiatrist Rami Kaminski thinks that sense of being an outsider isn’t a bug — it’s a feature. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Science journalist Melinda Wenner Moyer, shares research-backed strategies for parenting with compassion, curiosity, and resilience from her new book, Hello, Cruel World!: Science-Based Strategies for Raising Terrific Kids in Terrifying Times. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

To close out the week, here are five key insights from Roy Richard Grinker's book Nobody's Normal: How Culture Created the Stigma of Mental Illness. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

Juliet Schor shares the data behind a shorter workweek—and why it’s better for your health, your boss, and the bottom line. Her new book is Four Days a Week. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter