CRM 10 Commandments in Real Estate

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Here's the 10 Commandments of CRM: choose one and stick with it (I ran on a spreadsheet for my first three years and still sold hundreds of thousands in GCI), keep it open and visible so you actually use it, put your whole database in there not just the "good" leads, give everyone a designation so you can sort your list with ease, use smart lists to stay pre-sorted, keep all your communication in one place, keep a backup spreadsheet just in case, delegate it to a VA if you're not a CRM person, be cautious but resourceful if your broker provides your CRM, and remember it's not going to fix your life without the right system behind it.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕0:00 Intro1:22 Choose One1:51 Keep It Open2:14 Everyone Goes In2:55 Give Everyone a Designation3:32 Use Smart Lists4:20 It's for Communication4:55 Keep a Master Spreadsheet5:02 Delegate If You Hate It5:41 Broker-Provided CRM6:10 It Won't Fix Your Life------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Cold calling, door knocking, and buying leads aren't the only paths to a thriving real estate business. In this video, I break down the relationship-based, database-driven, referral-focused system I used since 2019 to consistently close 2-4 deals a month while working just 25-30 hours a week. I walk through the marketing plan, the messaging that keeps buyers and sellers off the fence, and the follow-up cadence that turns her database into a steady stream of referrals plus a real agent case study showing what happens when the right follow-up finally clicks. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕0:00 – No cold calling, no door knocking0:34 – Why agents feel like failures without it1:35 – The referral-driven business model1:50 – Building a database-driven marketing plan3:39 – Messaging that keeps clients moving4:56 – Follow-up that actually converts6:09 – Real agent case study7:38 – Why this beats cold calling long-term9:42 – Final thoughts------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit 🖤 Atomic Habits Book: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299Ever set a big real estate goal in January only to hit March with no plan and the same habits blowing you off course? In this video, Stefanie breaks down James Clear's four laws of behavior change from Atomic Habits making it obvious, attractive, easy, and satisfying and shows exactly how to apply each one to your real estate business. From habit-stacking your lead generation around something you already do every day, to starting with a two-minute version of the task instead of an overwhelming two-hour block, to building in small rewards so you don't burn out, this is a practical breakdown of how to stop relying on motivation and start building systems that actually hold your business together. If you've ever felt like you're working hard but still stuck in feast-or-famine months, this framework will show you where the real gap is and how to close it.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 Intro00:44 The Problem With Goals01:06 The 4-Step Habit Framework02:20 Example: Setting Goals Without a System04:03 The 4 Laws of Behavior Change04:31 Law 1: Make It Obvious06:34 Law 2: Make It Attractive07:09 Law 3: Make It Easy08:15 Law 4: Make It Satisfying09:50 Final Thoughts------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I earn $400K a year in real estate GCI working just 25-30 hours a week and in this video, I'm sharing exactly how. After our worst year ever in 2018, my husband Bryce and I rebuilt our business around three simple systems: a zero-effort marketing plan built on referrals and organic Instagram leads, a "million dollar client journey" that keeps clients coming back, and a weekly rhythm that protects our time so we can actually be present with our kids. This is the same framework I teach agents inside the Market Authority Academy.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕0:00 Intro1:53 Their worst year (2018)4:11 The pivot to referrals6:27 The 3 systems7:06 Zero-effort marketing7:56 Million dollar client journey9:24 Weekly rhythm10:58 Why it matters13:02 Outro------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I'm breaking down the exact three types of content I've been creating in my real estate business for almost a decade — the same strategy that's helped me close 2 to 4 deals a month while working only 25 to 30 hours a week, and that I now teach to agents across the US and Canada. In this video I walk through why local MLS updates and market headlines are content goldmines you're probably deleting from your inbox, how I use "intentional scrolling" to swipe and adapt viral hooks from real people who match my ideal client avatar, and why the real questions I get from buyers, sellers, and DMs make up my entire content calendar. This isn't about AI slop or paying for templates — it's the simple, repeatable system that lets me spend 15 to 20 minutes a week planning content that actually sounds human and turns followers into paying clients in 2026.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 Intro00:38 Free Content Strategy Audit01:19 The 2026 Content Strategy Overview02:03 Source #1: Local MLS Updates03:07 Source #2: Swiping Viral Content05:28 Source #3: Real Questions From Real People06:23 Why Pretty Posts Don't Pay07:11 Book Your Free Strategy Call------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Here's a real estate agent's exact 30-minute-a-day Instagram strategy for going from 12 closed deals a year to 24: which account to use (hint — not a new one), how to set up your bio, who to follow and engage with, what to actually post (and what to skip), a simple weekly posting schedule of reels, carousels, and stories, and the one step most agents skip that's costing them the business — actually asking for it.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕0:00 Why I've Used Instagram for 12 Years1:02 Step 1: Which Instagram Account to Use2:04 Step 2: Update Your Bio3:06 Step 3: Follow and Engage With Your Existing People4:44 Step 4: What Content to Actually Post7:04 Your Weekly Posting Schedule8:36 The Most Important Step: Setting Appointments11:29 Keep It Simple: No AI, No Funnels------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit In this video, I'm sharing three follow-up scripts that actually work in 2026 to get stuck real estate leads off the fence. You'll learn how to pick up a stalled conversation without sounding awkward, how to ask the one question that uncovers a client's real objection so you know whether to keep pushing or let it breathe, and how to confidently set an appointment with leads who don't have an obvious reason to buy or sell yet. These are scripts I use in my own business and teach to agents across the US and Canada who are already producing and want to close more deals without working more hours.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 Why Your Leads Are Stuck01:50 Script #1: Restarting a Stalled Conversation03:08 Script #2: Uncovering the Real Objection04:35 Script #3: Setting Appointments With Cold Leads06:52 Recap and Which Script to Try First------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit If you're getting ghosted by your database, crickets after every follow-up text, I'm breaking down exactly why that's happening. It's not because people don't like you, it's because your follow-up is making it too easy for them to ignore you. I walk through the three mistakes I see agents make over and over: texts and emails that are way too long, follow-up that never asks a real open-ended question, and messaging that's so worried about sounding salesy that it protects you from rejection instead of actually asking for the business. I share the exact shifts I made with one of my coaching clients, an agent with a full relocation funnel who had leads sitting dormant, and how those small tweaks completely changed how her database responds to her.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Nobody who's earning a predictable income in real estate is winging their week. In this video, I'm breaking down the exact weekly schedule I use to close 3-4 deals a month while working just 30 hours, starting with protecting the first hour or two of every day for lead generation before anything else gets a chance to derail it, then moving into client care, batched content, and leaving afternoons open for the reactive, in-person work real estate demands. It's not about doing more, it's about not letting the urgent things take priority over what's actually going to move your business forward, and once you structure your days this way, closing consistently stops feeling random and starts feeling like something you can count on.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 Intro01:37 Setting Up Your Work Week01:55 Hour 1: Lead Generation03:20 Hour 2: Current Clients04:12 Hour 3: Batched Content05:27 Afternoons Stay Open07:16 Not a Productivity Lecture08:03 Protect the Routine------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week👉 Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit These are the three weekly habits I see in every real estate agent who's closing 3-4 deals a month with predictability, without working nights or weekends. It starts with knowing your numbers and checking them weekly, not quarterly, so you always know where your last deals came from and where the next ones are hiding. From there, it's about protecting power hours, the focused block of lead generation activity that happens before the inbox, before social media, before anything else gets your attention. And finally, it's having a short list of non-negotiables each week instead of an endless to-do list, so you're spending your time on the 20% of activities that actually move the needle instead of the 80% that just keeps you busy.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕0:00 Close 3-4 deals a month without weekends1:11 Habit 1: Know your numbers weekly2:46 Habit 2: Protect your power hours4:55 Habit 3: Set 3-5 weekly non-negotiables6:15 Recap and key takeaway------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------­------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at [email protected] to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email [email protected]// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?---------------------------------------­------