MadTech Daily: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote

Today’s MadTech Daily covers Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to vote on a $111bn Paramount–Skydance takeover.

On today’s MadTech Daily we look at OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with RTVE.

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.0:00 Introduction1:20 IAB Australia launches new initiative12:51 Google patents right to replace landing pages27:34 Apple to introduce ads in Maps

On today’s MadTech Daily, a jury finds Meta and YouTube liable for harming young users, a judge dismisses publishers’ Google monopoly claim, and the UK government is accused of shifting goalposts regarding the LHF ad ban.

Today’s MadTech Daily covers TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban. 

Today’s MadTech Daily covers OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X considering a new method to win back advertisers.

Today’s MadTech Daily covers ChatGPT’s slow rollout of ads frustrating partners, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

Today’s MadTech Daily covers Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp. 

On today’s MadTech Daily we discuss the UK government U-turning on their AI copyright plans, IAB Australia launching a measurement initiative, and Britannica suing OpenAI over AI training.

In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.0:00 Introduction1:32 Challenges of data activation19:54 Data collection & channel selection30:57 Connecting different specialists40:34 The next 3 years