460. LinkedIn for Lawyers: Why ‘Playing Professional’ is Killing Your Brand with Jimmy Lai

If you’ve ever worried that you or your law practice are “too boring” to stand out, this conversation will change how you see yourself—and your marketing.In this episode, Bridgit sits down with Jimmy Lai, CEO of Lai & Turner Law in Oklahoma, where he helps immigrants secure U.S. visas to start, scale, and succeed in the U.S. But if you follow him online, you know him as the founder of the Unforgettable Professionals community—a space where so-called “boring” professionals learn to tell stories that attract clients, build authority, and actually make them unforgettable.Together, they dive into how Jimmy turned everyday experiences into content that resonates, why doubling down on one channel creates faster growth, and what consistency really looks like if you want lasting results.By the end, you’ll see LinkedIn not as another task to manage, but as a powerful tool to transform your brand—and maybe even yourself.Key Takeaways from Bridgit and Jimmy:1. Pick One Channel and Double DownIt’s tempting to try every platform at once, but growth comes from focusing on the channel that drives the biggest return.Once you know what works, reinvest in it before scattering your energy elsewhere.2. Storytelling Beats Legalese Every TimePeople don’t connect with case updates—they connect with real stories, even small moments from daily life.Share personal, authentic content alongside authority-building posts to stay memorable.3. Nail the Hook or Lose the ReaderOn LinkedIn, the first three lines decide whether someone clicks “see more.”Spark curiosity right away, and keep paragraphs short and skimmable to respect busy professionals’ attention spans.4. Optimize Your Profile Like a Sales PageDon’t waste your headline with “Immigration Attorney.”Use clear, client-focused language that says who you help and how, so people immediately know why they should connect with you.5. Consistency Compounds into AuthorityOne post won’t change your career, but consistent posting builds trust and recognition over time.Think long game—like SEO for your personal brand—and watch opportunities multiply. "You can be the best attorney in the world, but if no one knows you, if they don't like you, and if they don't trust you, you're going to struggle with business." —  Jimmy LaiGet in touch with Jimmy Lai:Website: https://www.laiturnerlaw.com/LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/Facebook: https://www.facebook.com/ThatAttorneyLai/Instagram: https://www.instagram.com/thatattorneylai/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy...

What if the secret to scaling your firm isn’t hiring more staff but stripping it back to the essentials?In this powerful episode, Bridgit Norris sits down with Karen Ansen, Principal Lawyer and Founder of Ignite HR and Employment Law, who brings over 20 years of experience guiding high-pressure organizations through complex employment law while building cultures where people actually thrive.Today, she runs a lean, highly profitable practice from Australia’s East Coast, handling some of the toughest employee relations cases without the chaos of a big team.You’ll hear how she reclaimed her health, freedom, and profit by redefining growth on her own terms—and why you can too.This conversation isn’t about theory; it’s about practical choices that could help you build a firm that serves your life instead of consuming it.If you’ve ever wondered whether “more” is really worth it, this episode will change the way you think about success.Key Takeaways from Bridgit and Karen:1. Consider Scaling Back Instead of UpGrowth isn’t always about adding more people; it can also mean reducing complexity.By streamlining, you make space to focus on the work that delivers the most value and satisfaction.2. Guard Your Time RelentlesslyYour time is your most limited resource, and boundaries are what protect it.When you control your availability, you preserve energy while still serving clients effectively.3. Price to Reflect Value, Not Just DemandA quick “yes” from a client often signals underpricing.Adjusting fees upward reinforces your worth and ensures your practice stays financially healthy.4. Build Psychological Safety Into CultureHigh-performing teams don’t thrive on pressure alone; they thrive on trust.When people feel safe to speak openly, they contribute more and stay longer.5. Align Your Firm With Your Life GoalsSuccess is hollow if it costs your health or peace of mind.When your business is designed around your life priorities, freedom and profit can exist together. "You ask every single business owner that ever started a business, they want freedom. That’s all they want. It is freedom. The problem is that the business itself becomes your prison, in some ways." —  Karen AnsenGet in touch with Karen Ansen:Website: http://www.ignitehr.com.au/Facebook: https://www.facebook.com/ignitehrlawLinkedIn: https://www.linkedin.com/in/karenansen/Instagram: https://www.instagram.com/ignite_hr_/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy YouTube:...

Ready to take your law firm to the next level? This high-energy episode with Charley Mann, founder of Law Firm Alchemy, reveals the marketing and mindset shifts that separate thriving firms from struggling ones.From mastering referral marketing and crafting irresistible social media ads to avoiding SEO pitfalls and adopting a true CEO mindset, Sam Mollaei and Charley deliver strategies you can implement immediately. This isn't just inspiration—it's your roadmap to building a firm that thrives on trust, innovation, and unparalleled client service.Your next level is waiting. Tune in, take notes, and get ready to lead your law firm to success. Let’s dive in!Key Takeaways from Sam and Charley:1. Referral Marketing as a Cornerstone for Law FirmsReferral marketing remains the most reliable strategy for law firms, especially in consumer-focused areas.It requires consistent relationship-building through personalized outreach, making a well-maintained contact list indispensable.2. Effectiveness of Social Media AdsSocial media ads on platforms like Meta, TikTok, and YouTube yield high ROI with precise targeting and clear messaging.Rigorous testing of lead forms and ad copy ensures better lead quality and optimized results.3. Pitfalls in SEO and Digital MarketingSEO often provides poor ROI compared to strategies like increasing client reviews or running ads.Law firms must own their digital assets, such as Google Analytics and websites, to retain control and ensure transparency.4. Consistency and Specialization in MarketingFocused efforts, like weekly emails and newsletters, build trust and keep firms top of mind.Mastering one platform or strategy before expanding helps maximize results and prevents inefficiency.5. Mindset for Success in Law Firm GrowthAn entrepreneurial mindset built on openness and adaptability is key to growth.By embracing challenges and staying consistent, successful law firm owners unlock both traditional and innovative opportunities. "When you go through the motion and start sharing [your ideas and knowledge] with the world, you enjoy it. You enjoy the process. Also, you level up when it comes to those fields, and it acts as a daily affirmation [and keeps you top of mind for your audience]." —  Sam Mollaei"There is no actual gatekeeper. It is entirely incumbent on you to say, 'I’m allowed to control my future...to communicate with people...to market myself...to provide a level of quality in my services [that seems of an absurd degree of value].' You get to make all those choices." —  Charley MannGet in touch with Charley Mann:Website: https://www.lawfirmalchemy.com/LinkedIn: https://www.linkedin.com/in/charleymann/🚀 Want to SCALE your law firm? Go here:  https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My...

What if this episode wasn't just about AI—but was created BY AI? Dive into how artificial intelligence is revolutionizing every aspect of legal practice, from client intake to profitability.Sam Mollaei, Esq. reveals cutting-edge AI tools like ChatGPT Mobile, Adobe Enhanced Speech, and automated review analysis that are transforming law firms. Learn how to leverage AI for faster intake, data-driven insights, and marketing strategies that maximize ROI while you focus on high-value work.This is innovation in action. Stay tuned and get ready to rethink what’s possible for your practice.Key Takeaways from this episode:1. AI Tools to Boost ProductivityCutting-edge AI tools like ChatGPT Mobile, Adobe Enhanced Speech, and Grammarly are empowering legal professionals to automate tasks, clean up workflows, and focus on what matters most.These tools aren't just helpful—they're transformative for efficiency.2. Google Reviews Powered by Data-Driven InsightsLeveraging AI to analyze Google reviews can uncover trends in client satisfaction, helping firms optimize operations.AI-driven sentiment analysis transforms reviews into actionable insights for growth.3. AI in Client IntakeIntegrating AI into the client intake process ensures faster response times, better tracking, and seamless lead conversions.Firms that automate intake functions see significantly higher conversion rates—responding within five minutes can boost chances of success by 21 times.4. The Role of AI in Marketing StrategiesAI-enabled tools like call tracking and Google Local Services Ads help lawyers focus their marketing efforts on what works, maximizing ROI and driving high-quality leads with precision.5. AI for Profitability and Niche ExpertiseUsing AI to automate cost-heavy, repetitive tasks and streamline workflows frees up time to focus on high-value clients.AI also aids in identifying lucrative niches by analyzing market trends and client data, allowing firms to specialize and increase profitability.&nbsp;"If you're not already on board [with AI], you're already behind.""And while some lawyers might be intimidated by AI, Sam really sees it as a powerful tool that you can use to enhance your practice. You can streamline those workflows, provide better service to your clients, and he's all about using technology to create that leverage, freeing yourself up to focus on those tasks that only humans can do."🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram:<a...

Being a great lawyer isn't enough. If you want consistent growth, predictable revenue, and freedom from the daily grind, you need to shift from lawyer to CEO.Sam Mollaei and Steve Fretzin expose the biggest mistakes law firm owners make and reveal how to attract high-quality clients without burnout. Discover the power of peer advisory groups, strategic partnerships, and automation that lets you build a firm that works for you—not the other way around.FREE Training for Law Firm OwnersOn Wednesday, August 20th at 7 PM ET / 4 PM PT, join attorney and My Legal Academy founder Sam Mollaei, Esq.&nbsp;for a live training where he reveals the exact Facebook Ads system his six law firms use to sign 1,300+ clients every month.In this exclusive session, you’ll learn:Which practice areas see the best ROI from Facebook AdsWhy Facebook Ads can outperform Google Ads for client acquisitionHow our AI-Powered Campaign Builder can launch winning ads in minutesSeats are limited — reserve yours here:https://link.mylegalacademy.com/facebook-ads-for-lawyers-webinar-3Key Takeaways from Sam and Steve:1. The Biggest Growth Mistake: Ignoring the Business of LawLaw firm owners often focus solely on practicing law, neglecting essential business skills like marketing, systems, and financial strategy, which stunts growth.2. Consistently Attracting High-Quality Clients Without BurnoutLawyers who implement structured referral systems, client retention strategies, and strategic partnerships can create a steady flow of ideal clients with minimal effort.3. From Lawyer to CEO: The Mindset Shift That Changes EverythingTo grow successfully, lawyers must transition from being service providers to business owners by prioritizing planning, processes, and performance improvement.4. How Peer Advisory Groups Accelerate Business DevelopmentJoining structured peer groups provides accountability, proven strategies, and fresh perspectives that help lawyers scale faster and avoid costly mistakes.5. Automation &amp; Technology: The Hidden Superpower of Scalable FirmsBy leveraging automation, AI, and digital systems for scheduling and client management, law firms can eliminate inefficiencies and scale without unnecessary overhead.&nbsp;"In our show, we always focus on the future and early adoption, kind of leaning into all those early adoption strategies to take advantage of it, being aggressive on it as much as possible until the market catches up." — &nbsp;Sam Mollaei"There's a table standing right in front of the lawyer, piled with money up to the ceiling, yet they're walking around it pretty much all day. And it's mainly because, again, they don't have a system, a process, or something they can feel comfortable executing." — &nbsp;Steve FretzinGet in touch with Steve Fretzin:Website: <a...

Most lawyers are trapped in feast-or-famine mode, manually chasing leads and burning out. What if your firm could attract qualified prospects, convert them automatically, and scale without the constant hustle?Sam Mollaei and Neil Tyra unveil the Rapid Law Firm Growth Formula—a proven 6-step system combining high-converting ads, virtual intake specialists, and ROI tracking. Learn how to create ads that attract your ideal clients, qualify leads automatically, and let virtual intake sign clients while you focus on practicing law.Key Takeaways from Sam and Neil:1. Create Ads To Attract LeadsRun targeted ads that address audience pain points, like "Injured in an accident?" with strong CTAs such as "Click ‘Learn More’ to see if you qualify," and leverage platform optimization for better performance.2. Qualify LeadsUse tools like Facebook Lead Forms or landing pages to ask essential questions that filter out unqualified leads, and automate the process with tools like ChatGPT to streamline qualification.3. Integrate Leads Into a CRMAutomate lead management by connecting CRM tools like Zapier to ensure seamless data flow and set up automated follow-ups through text and email.4. Have Dedicated Virtual Intakers To Sign Up Clients For YouHire virtual intake specialists to focus on qualifying and signing up clients quickly, offering a cost-effective solution, and ensuring timely follow-ups to maximize conversions.5. Scale Marketing Budget to Match ROITrack CPA and CLV to assess profitability and scale spending on campaigns with at least a 200% ROI, using live dashboards to reallocate funds effectively.6. Rinse and RepeatRefine ads, automations, and processes regularly to improve performance and scale into new markets once the system is running smoothly.&nbsp;"We've seen ourselves becoming closer to more and more of the virtual intake. It's like we're what we focus on. Much easier, much faster, more room to scale, easier to train." — &nbsp;Sam Mollaei"Having the data to make that decision is key, and your live dashboard is the penultimate development of those numbers, to the point where you have this graphic and visual tool that lets you answer these questions in real time. It makes the decision point easier." — &nbsp;Neil Tyra&nbsp;🚀 Want to SCALE your law firm? Go here: &nbsp;https://bit.ly/3z7R5qM⭐️Get our proven 2025 Law Firm Growth Plan&nbsp;that has generated millions in revenue for law firms just like yours.Follow us on social:My Legal Academy YouTube:&nbsp;<a...

Most lawyers focus on getting more leads while 97% are losing money at the most critical step: intake conversion. If you're not responding in under 1 minute, following up 12+ times in the first week, or using AI-powered personalization, you're already behind.Sam Mollaei and Neil Tyra reveal the Ultimate Intake Conversion Checklist—the exact strategies top firms use to double client sign-ups in 30-60 days. From weekend coverage strategies to ChatGPT-powered personalization, this episode stops leads from slipping through the cracks.Key Takeaways from Sam and Neil:1. Weekend and Off-Hours CoverageEnsure virtual intakers call leads between 5-9 PM and on weekends, using this "blue ocean" strategy to maximize availability and significantly boost sign-ups.2. Respond to Leads Within 1 MinuteCall leads immediately—waiting even five minutes lowers conversion rates—while automating instant text messages to acknowledge inquiries and maintain engagement.3. Consistent and Persistent Follow-Up StrategyCall leads at least 12 times in the first week, with three daily calls for the first three days, reinforced by automated texts, emails, and personalized video messages.4. Dedicated Intake Team Focused on Lead ConversionUse trained intake specialists—not general virtual receptionists—to handle lead qualification, consultations, and follow-ups, ensuring higher conversions and better client experiences.5. Leverage Technology for Automation and TrackingUse a CRM with automated workflows for lead distribution, reminders, and follow-ups, while tracking "speed to lead" metrics to prevent delays and optimize intake performance.6. Qualify and Personalize Lead Interactions With ChatGPTFeed lead data into AI tools like ChatGPT via Zapier to generate hyper-personalized initial texts that reference case details, building trust, improving response rates, and increasing conversions."A lot of people underestimate the work it takes to make intake successful…. It's a lot of work, and it's ongoing—it doesn't end." —&nbsp; Sam Mollaei"Whenever we do that near-immediate response, almost the first words out of the prospective client’s mouth are—’Oh my God...thanks for calling me back so quickly.’ It’s just—they’re not used to that type of customer response—and that sets you apart from people who don’t." —&nbsp; Neil Tyra🚀 Want to SCALE your law firm? Go here:&nbsp; https://bit.ly/3z7R5qM⭐️Download the complete Intake Conversion Checklist to audit your current process and implement these game-changing strategies immediately.Follow us on social:My Legal Academy YouTube: https://bit.ly/3KGieDsMy Legal Academy LinkedIn: https://bit.ly/3X3D5qdMy Legal Academy Facebook: https://bit.ly/3VJloN7My Legal Academy Instagram: https://bit.ly/3T9RO1GIf you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating and a review for the show! It only takes a moment, and really helps us

If you’ve ever wondered why your law firm isn’t showing up on Google—or what to do about it—this episode is your playbook.&nbsp;Guest host Bridgit Norris sits down with Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, to unpack what it really takes to build lasting visibility through SEO and content marketing. Whether you're doing it yourself or paying someone else to handle it, you’ll learn how to make smarter decisions, avoid common traps, and start attracting more qualified leads without throwing money at paid ads.&nbsp;This isn't fluff—it’s a direct line to better results, more clarity, and a sustainable way to grow online.&nbsp;If you're serious about taking control of your digital presence, hit play now.🚨 Live Training: Facebook Ads for Law Firms Sam Mollaei, Esq. is going live again with his most-requested training — Facebook Ads 2025: How I Sign 1,100 Clients a Month.What you’ll learn: ✓ Which practice areas scale fast with Facebook Ads ✓ The exact backend system behind 25,000+ leads/month ✓ How to qualify, follow up, and close—without outsourcing or guesswork📅 Wednesday, July 16 at 1:00 PM ET / 10:00 AM PT 🎯 Save your seat → https://link.mylegalacademy.com/facebook-ads-trainingDon’t miss this opportunity to see what’s working for law firms in 2025.Key Takeaways from Bridgit and Lindsey:1. SEO Isn’t Dead—But It Has EvolvedAI tools like ChatGPT are changing how users search, but the content powering those answers still comes from well-optimized websites.That means SEO is not just alive—it’s essential if you want to be visible where it matters most.2. Foundational Website Content is Non-NegotiableYour site must communicate who you are, what you offer, and where you operate, along with answering real client questions.Without this “unsexy” but strategic foundation, SEO efforts are likely to fail no matter your budget.3. Backlinks Still Reign—But Quality MattersGetting links from credible sources like news outlets or relevant blogs is what moves the SEO needle.Buying backlinks or relying on directory spam will do little (or worse, penalize your site), while building real relationships can fuel both SEO and community presence.4. Not Every Firm Should Do SEOIn hyper-saturated markets like LA or NYC, even a $50K/month SEO budget might not crack the first page.Instead, smaller or newer firms should evaluate more strategic markets and set realistic goals based on competition, budget, and timeline.5. Track What Matters—And Own Your AssetsIf you’re not asking clients how they found you or using tools like CallRail to track lead sources, you're flying blind.And if you don’t own your website or have full access, you’re risking your firm’s digital future—no matter how good the SEO pitch sounds.&nbsp;"The content that you need to have on your website starts with having that basic information... that answers questions that people are asking." —&nbsp; Lindsey BusfieldGet in touch with Lindsey:Website: http://www.optimizemyfirm.com/Show: Personal...

Think the billable hour is just the way things are in law? Think again.&nbsp;In this eye-opening conversation, guest host Bridgit Norris sits down with The Subscription Attorney Mathew Kerbis, who shares how shifting to a subscription-based legal model can transform your practice—financially, operationally, and ethically.&nbsp;Mathew, founder of Subscription Attorney LLC and host of the Law Subscribed podcast, offers affordable, automation-powered legal services starting at just $20 a month. You’ll discover why traditional firm structures are failing both lawyers and clients—and how a modern, recurring-revenue model can help you build a scalable practice without burnout.&nbsp;If you're tired of chasing hours, confused about AI’s role in your firm, or ready to design a legal business that supports your life—not consumes it—this episode is your permission slip to evolve. Your law firm deserves better, and so do you.Key Takeaways from Bridgit and Mathew:1. The Billable Hour Is a Broken Business ModelMany lawyers operate within a system that punishes efficiency and incentivizes burnout.Once you stop tracking time and start delivering outcome-based value, a better way of practicing becomes not just possible, but inevitable.2. Recurring Revenue Brings Predictability and ImpactSubscription-based legal services make it easier to serve clients proactively while generating stable, recurring income.Instead of chasing invoices and hours, lawyers can focus on meaningful client work that builds long-term relationships.3. Subscription Models Are Flexible Enough for Any PracticeFrom family law to immigration and even litigation, flat-fee and tiered subscription structures can be designed to accommodate complexity and shifting case dynamics.What matters is communicating the scope and pricing thresholds upfront.4. AI + Alternative Fees = Scalable, Leaner FirmsLaw firms can now scale without scaling staff by leveraging AI tools to enhance—not replace—human expertise.Firms that embrace AI see higher-quality work done faster and cheaper, making traditional staffing models less necessary.5. There’s a Massive Market the Legal Industry Is IgnoringWith over 75% of legal needs going unmet, the industry is leaving behind a $1.3 trillion opportunity.Firms that rethink how they serve and price legal help can tap into this underserved market while making law more accessible to everyone.&nbsp;"The only people who are going to lose their jobs in this AI-powered world are employees who refuse to leverage AI." —&nbsp; Mathew KerbisGet in touch with Mathew Kerbis:Website: https://mathewkerbis.com/ &amp; https://subscriptionattorney.com/Show: Law Subscribed: https://podcasts.apple.com/us/podcast/law-subscribed/id1586707101LinkedIn: https://www.linkedin.com/in/kerbisverse/Are you a high-achieving woman in law ready to become a powerhouse CEO?Then HER Law was built for you.🔥 Join the waitlist and step into the role your firm actually needs: <a...

What if the biggest opportunity in your law practice isn’t about getting more clients, but doing more with the ones you already have?In this episode, guest host Mike Smith—estate planning attorney and co-founder of Smith Barrett LLC—dives into a powerful conversation with Leah Del Percio, a former Big Law attorney turned tech founder.With experience at DLA Piper, Goldman Sachs, and JP Morgan, Leah shares how the pain points of trust and estate work led her to launch Trustate, a platform designed to help law firms future-proof plans, streamline workflows, and elevate client service.This isn’t just a conversation—it’s a blueprint for staying relevant, efficient, and indispensable in the modern legal landscape.Free Training for Law Firm OwnersDon’t miss The AI-First Law Firm Blueprint — a live masterclass showing how to automate intake, client updates, and operations without hiring more staff.📅 Happening June 24 at 10 AM PT / 1 PM ET🎯 Save your seat here → https://link.mylegalacademy.com/4e0dLsYKey Takeaways from Mike and Leah:1. Cut Admin Time with Systematized Form HandlingCut out hours spent chasing down bank forms or sitting on hold by creating a centralized, up-to-date library and standardizing your intake process.Delegate form population so your team can move faster with less friction.2. Treat Estate Planning Like Ongoing Care, Not a One-Time PrescriptionTreat estate planning as a living process, not a one-off transaction.Use flexible tools like trustee powers and schedule regular reviews to keep plans aligned with life and law changes.3. Don’t Let Hidden Assets Derail an EstateIntegrate asset searches into your process to uncover accounts that clients may have overlooked or forgotten.This reduces risk and helps avoid major surprises during administration.4. Strengthen Document Drafting by Combining Quality with ConsistencyMove beyond copy-paste methods to structured drafting systems that reduce errors and improve clarity.Ensure your documents are consistent, logical, and tailored, not bloated templates.5. Deliver Concierge-Level Service Without a Big TeamBreak your processes into clear, repeatable workflows your team can follow without direct attorney input.This lets you serve clients at a higher level while protecting your time and scaling more sustainably.&nbsp;"Lawyers these days, if they just focus on the transactional aspect of planning—where it's just, you fill out your intake form... I design a plan based on that... and I produce a document—they're doing their clients a horrible disservice." —&nbsp; Leah Del PercioGet in touch with Leah Del Percio:Website: https://www.trustate.com/Email: [email protected]: https://www.linkedin.com/in/leahdelpercio/Free Workshop with Leah:https://www.skool.com/mylegalacademy/classroom/ec6b644d?md=c18190deaa764aff8e2aa6f4b125e0fcAre you a high-achieving woman in...