Ep 104 - Passing the torch (the Industrial Marketing maturity model)

On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions.   We take questions from industrial marketers on:  - Our favorite digital tools  - Retargeting  UTMs   - AI and a lot more!   This is the audio version of our live web show Industrial Marketing Live. This show happens twice month and it is full of industrial marketers hanging out and discussing a wide range of topics.   Go to industrialmarketinglive.com to learn more and register.

Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines. ∙ Content strategy starts by determining your goal ∙ Creating a content plan - what do we need to create and what mediums to use? ∙ Is recurring content right for you? Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/Ujm9v_fmGoM Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read. ------- To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe. or Search for "The Manufacturing Marketer" on your favorite podcast player.

How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing?   Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting.   —  To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe. or Search for "The Manufacturing Marketer" on your favorite podcast player.

What would you do if you could go back in time and back in-house with your current knowledge?  That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer. ------- To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe. or Search for "The Manufacturing Marketer" on your favorite podcast player.

We welcome IML and Industrial Marketing show veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS.    We'll pick his brain about:   > His professional transition to SaaS  > A better structure for marketing programs  > Reporting and data visualization  —  If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies.  ∙ Defining what results mean  ∙ Timeline to marketing ROI  ∙ Why results take time    Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM  Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Hey everyone, Brendon here from Gorilla 76. The episode you are about to hear is continuing the conversation on customer experience. On this session, Mary, Brendon and Chris Belli from Studio Sciences discuss how to implement a customer experience program at your industrial company. ------- If you enjoyed this conversation visit industrialmarketinglive.com to get registered for the next event. To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.

Hey everyone, Brendon here from Gorilla 76. As you may have heard MJ and Matt are hanging up their microphones and have passed the torch to us. The episode you are about to hear is from Industrial Marketing Live, a live event we run every two weeks. On this session, Chris Belli from Studio Sciences shares his takeaways on the importance of customer experience and how your brand fits into the big picture. ------- If you enjoyed this conversation visit industrialmarketinglive.com to get registered for the next event. To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.

It's the final episode of the Industrial Marketing Show! But fear not - we have a successor. Introducing The Manufacturing Marketer - a new podcast produced for marketers in the manufacturing space - from our friends over at Gorilla 76. For our final episode, we reflect on almost 2.5 years of the industrial marketing show by breaking down a maturity model for industrial marketing. No matter where you are in your journey, we hope you'll be able to spot yourself in this maturity model and come away with some clear next steps you can take. Thanks for 2.5 great years!