The Indie Worldwide Podcast podcast

Interview with Hua | Typogram

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https://typogram.co/
https://twitter.com/HuaTweets
https://indieworldwide.com/

Anthony: Tell me more about Typogram!


Hua: Typogram is a logo design tool for founders, entrepreneurs, and small business owners who do not have a professional design background. It aims to make logo design and branding easy for non-professionals. It is not a random logo generator, but rather a platform that allows users to feel creative and confident in making their own logos.


Anthony: Who is your target audience?

Hua: Our customers come from both individual creators and business owners, as well as people who offer logo design as part of their services, such as web developers or marketing consultants.

Anthony: How did you and your co-founder meet and start working together?


Hua: My co-founder and I met at a typeface design program at the Cooper Union in New York City. We collaborated on several projects before starting Typogram together.


Anthony: How do you handle co-founder challenges?

Hua: We have a clear division of work, with my co-founder handling product design and development, while I handle the marketing, content creation, and some backend work. This division of labor helps to prevent conflicts.

Anthony: How has your background as a designer influenced Typogram?


Hua: Both my co-founder and I are designers, and we wanted to make a tool that allows people to feel creative and enjoy the process of designing their own logos. We also aim to educate users on design concepts within the app, making it both a design tool and an educational platform.

Anthony: What are the struggles of having two designers as startup founders?

Hua: One downside is that we are both more introverted, which can make marketing and networking more challenging. However, we have complementary skills, such as my co-founder being a front-end developer and me being more focused on the big picture and deadlines.

Anthony: Here's a big-brain question: What is a brand?

Hua: A brand is how you want your customer to feel about the product and what they immediately think when they see it.

Anthony: Can you have a brand without a logo?


Hua: Yes, you can have a brand without a logo. An example would be Bernie Sanders' initial presidential campaign, which had a strong brand without a specific logo.

Anthony: What are three things indie hackers should be aware of when creating a brand for their product?

Hua:

  1. Simplicity: Make something simple and memorable. Avoid overcomplicating the logo.
  2. Sketch it out: Put your ideas on paper and create a rough sketch to understand what you want.
  3. Choose an appropriate font: Pick a typeface that performs well and is suitable for your brand.

Thanks Hua for agreeing to this interview! Check out Typogram here: https://typogram.co/

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