The Impact Multiplier CEO podcast

How to attack a 'dominated' market, with Björn Thorngren (CEO, Meds) (S14E07)

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In this episode,- Richard Medcalf speaks with Björn Thorngren, the CEO and co-founder of MEDS, a leading online pharmacy in Sweden. MEDS has been the fastest-growing Swedish company (2018-2021) according to the Financial Times, having grown in 6 years to 800,000 customers with a brand recognised by 50% of people.In this conversation, you’ll learn:

  • How Björn identified the potential of the pharmaceutical sector in Sweden
  • How to build a strong consumer preference and win market share against strong incumbent competition
  • The one part of the financial plan that Björn underestimated
  • What caused one of the co-founders to resign, and what Björn learned from that
  • The next steps, now the initial goals have been attained


Resources/sources mentioned:

Timestamps: 00:00 Intro03:42 Crating successful companies with marginal market improvements08:03 How to overcome competitors in the domestic market10:42 Transitioning from store to online17:22 How to create your brand in a competitive market.23:55 Challenges in reaching new customers32:25 Expanding business with new markets and products.

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