Gordon Gurnik COO of Hilton Grand Vacations Dives Into: Properties, Points, & Investing in Outdoor Hospitality

Send a textHilton Grand Vacations COO Gordon Gurnik shares about modern timeshares, perks, and partnerships to unlock cabins, yurts, and city condos while leaning hard into outdoor experiences. We explore unit economics, brand tiers, and why localisation and distribution decide the winners.• Outdoor investment partnerships like Big Cedar with Bass Pro Shop• HGV’s evolution from deeded weeks to flexible points • Member-only experiences from concerts to LPGA events • Outdoor expansion with cabins, yurts, RV pads, tiny homes • Build vs buy strategy and local design standards • Inventory mix, rental channels, and Hilton distribution • Operational maths of towers vs spread-out assets • Amenities that matter: pools, hot tubs, pickleball, wellness • Japan growth story and Asia gateway dynamics • Advice for independents: differentiate or partner for scaleIf somebody's got a unique thing and they're looking for a little power, distribution and a broader network, we're always happy to talk. Reach out to [email protected] - newbook.cloudInterested in learning more about Storable Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Storable Newbook subscription and your first month free. This offer is for Storable Newbook Signature subscriptions only.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textWe sit down with Mike and Ann Howard of HoneyTrek to unpack what truly makes a glamping stay unforgettable, from soul‑led storytelling to small, high‑impact touches that guests remember for years. Their field‑tested tips show how owners can create warm arrivals, immersive experiences, sustainable operations, and thoughtful farewells without huge budgets.• the proprietor’s why as the foundation of brand and experience• researching Comfortably Wild by visiting 150 camps in person• practical storytelling guests can feel• warm arrivals that avoid logistics and build ease• hand‑drawn maps, trails, and low‑cost land adventures• stamped postcards and meaningful keepsakes for lasting bonds• sustainable choices that reduce impact and add trust• staff culture, smiles, and guest‑book rituals for retention• start small, soft launch, iterate, and visit your comps• early SEO, unified handles, and sharing the build in public• partner with nearby camps for overflow and shared assets• high‑impact amenities• HoneyTrek’s consulting, content creation, and global book researchLearn more about Mike and Anne's service at honeytrek.comFollow them at @honeytrekNewbook - newbook.cloudInterested in learning more about Storable Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.  newbook.cloudSage Outdoor Advisory - sageoutdooradvisory.comThis podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textWe chart how Ben Wolff scaled from short-term rentals to design-led outdoor resorts, sold into a public REIT, built a content-first marketing firm, and now launches a wellness agritourism brand near Miami called Baya. Clear tactics on funding, pricing, direct bookings and the partners that make it work.• founder-level partners who own execution and upside• debt and equity strategies across banks, CPACE, USDA and VCs• influencer barbell strategy and content-first marketing• 80 to 85% direct bookings as the North Star• manual revenue management beyond algorithm defaults• Onera’s sale, expansion and Wimberley performance• Oasi’s offer, ROAS mindset and client profile• Baya concept blending farm, wellness and jungle design• light, health-forward F&B and sleep technology• daily routines, AI workflows and energy management• singles and doubles until capital markets openSubscribe to Ben Wolff's newsletter via LinkedIn or Ben's instagram @IAm BenWolff. Onera Fredericksburg and Wimberly Property Websites: stayonera.comOasi Marketing & Advertising Website:  stayoasi.comNewbook - www.newbook.cloudInterested in learning more about Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Newbook subscription and your first month free. This offer is for Newbook Signature subscriptions only.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textConnor welcomes new co‑host Shari Heilala to dig into the data, the grit, and the joy that power outdoor hospitality—from feasibility studies and appraisals to design choices that actually raise rates and length of stay. Shari brings a rare mix: she’s valued massive retail portfolios, led international corporate services, developed her own apartments, and for years has guided campgrounds, RV resorts, and glamping projects with lender‑ready analysis.We get practical on what separates a viable concept from a pretty pitch. Shari breaks down the difference between appraisals and feasibility studies, why most outdoor resort valuations are income‑driven, and how lenders read assumptions on occupancy, ADR, expenses, and debt coverage. We explore the shifts inside RV demand—why travel trailers outpace big rigs today, how tow vehicles and fuel costs shape modern rigs, and what is changing in RV resort site design. On the glamping side, we look at competitive edges that last: water access, dark skies, privacy, unique, or uniquely inspired architecture and design. Permitting and entitlements get real talk as well. We share how specialist architects streamline hearings, craft persuasive site plans, and help avoid costly missteps. Shari also opens up about the personal why: growing up on lakes, chasing dawn wakeboard sessions, and believing that well‑designed nature stays are durable because they restore people. If you’re planning a glamping site, expanding an RV resort, or just curious how the best outdoor properties are built, this conversation gives you a roadmap. Subscribe, share, and consider leaving us a review with the one question you want us to tackle next.Clockwork Design Outdoor hospitality's top architecture & design firm. To learn more email [email protected] Outdoor AdvisorySage is the leading outdoor consultancy in feasibility studies and appraisals in the USA.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textWe trace Joe Lisa's path from college painting gigs to a $13m experiential hospitality portfolio, exploring how purpose, scrappy execution, and smarter permitting turned failures into fuel. From desert yurts to a reborn Ohio marina, we share what scales, what breaks, and why charm wins.• Aligning purpose with business and life• Invest in your own self development• Soul Stay’s waterfront build and unit mix• Permits, zoning, septic, and conditional use• Bootstrapping Arizona and 29 Palms off‑grid• When to sell, when to scale, when to pause• Boutique charm versus economies of scale• AI for guest messaging, ops, and deal sourcing• Midwest advantages and buy‑box discipline• Working with local government and media• Green flags and red flags in distressed deals• Upcoming sites in Florida and West YellowstoneLinks:Joe Lisa LinkedinSol Stay Lodge and Marina in Sandusky, OHThis episode is brought to you by Clockwork Design- outdoor hospitality's top architecture & design firm. To learn more email [email protected] podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textWhat if a small, story-rich resort could command a seven-figure brand premium—and what would it take to build one? We sit down with creator-operator Isaac French to trace the arc of Live Oak Lake.  From building Waco's first micro resort, an early Airbnb suspension that forced an unexpected direct booking strategy, and a sale shaped by the power of narrative. Isaac opens up about the choices behind fewer, better units, and why biophilic design moves both hearts and numbers.Live Oak Lake origin, design-led build, and early tractionThe Airbnb suspension forcing a direct booking strategyUnreasonable hospitality as a design and operations ethosBrand value, opco-propco structures, and earnest moneyWhere social media is headed for hospitality Biophilic design, indoor–outdoor living, and wellnessA 200-tree orchard as living artwork and venueFarm hospitality as the next major opportunityValues-based community, family, and craft-forward livingSubscribe to Isaac’s newsletter at IsaacJFrench.com for short lessons and stories on design, hospitality, and building a better life and businessFind Isaac on socials at @IsaacFrench_This episode is brought to you by Clockwork Design- outdoor hospitality's top architecture & design firm. To learn more email [email protected] podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textA sign-off, a handover, and a candid origin story. We open with why the mic is changing hands and then dive straight into Connor’s path—from a childhood of four brothers and a legendary treehouse to a career shaped by a passion for the outdoors and a data-led obsession with outdoor hospitality investment data. You’ll hear how a sold-out weekend in Joshua Tree reframed “dirt” as valuable inventory, why the numbers pushed him from traditional camping toward glamping, and how a mother–son Kilimanjaro summit trip transformed into a year long 'R&D' trip.Connor unpacks the deals that almost happened, including a pre-COVID lease-to-own near Smith Rock. We explore his years at Sage building investment-grade feasibility studies, harvesting comp data from hundreds of booking calendars, and partnering to elevate industry insights beyond surveys and into measurable demand. We also confront the hard parts—burnout, trade-offs, and choosing a mission..Looking forward, Connor maps a clear product vision: hard‑walled, glass‑forward cabins within two hours of major cities, 20–50 keys, indoor–outdoor living without the canvas headaches, and operations designed for an unplugged guest experience. He’s stepping into US‑wide brokerage with his brother while continuing selective consulting and feasibility work, aiming to help founders buy smarter, fund faster, and build places that connect with the natural world. If you care about glamping strategy, outdoor resort feasibility, and the “why” that keeps teams going when permits stall and spreadsheets glare, this one’s for you.Enjoyed the conversation and want more like this? Follow the show, share it with a friend who loves the outdoors, and leave a quick review so others can find us.Sponsors:Clockwork DesignOutdoor hospitality's top architecture & design firm. To learn more email [email protected] Outdoor AdvisoryThe leading outdoor consultancy in feasibility studies and appraisals. To learn more email [email protected] This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textSoon, we’ll be renaming the show to “The Outdoor Hospitality Podcast” to better reflect our mission and expand our content horizons. Make sure to follow and subscribe so you don’t lose us due to the change.This transformation stems from our core purpose: empowering entrepreneurs and business owners who are creating unique properties that that get people outside. Ultimately, we want our work to help people disconnect from the stressors of daily life and reconnect with nature, loved ones, and themselves.The new name aligns perfectly with our partnership with Sage Outdoor Advisory, whose expertise spans the entire outdoor accommodation spectrum. Moving forward, we’ll broaden our coverage beyond glamping to include landscape resorts, RV parks, campgrounds, and other innovative outdoor lodging concepts.We’re also investing heavily in the podcast’s future—with improved production quality and an exciting lineup of industry leaders. To ensure you don’t miss any episodes, follow us on your preferred podcast platform today.If you’re attending the upcoming Glamping Show, stop by the Sage Outdoor Advisory or Posh Outdoors booth to say hello. We’re excited to continue this journey with you as we explore the ever-evolving world of outdoor hospitality.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textNick makes a big announcement about stepping back from the podcast to focus 100% on Posh Outdoors and scaling that business.  Shari Heilala the CEO of Sage Outdoor Advisory has stepped up as the new Co-Host joining Connor.  Nick shares the latest updates and insights on Posh's successful launch out of the gates. You can continue to follow Nick on his linkedin and subscribe to his newsletter the glamping insider. This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!

Send a textMatt Bare returns for part two, sharing the real-world challenges of hot tubs, designing a landscape pool, and surviving a hurricane. From health department battles to designing for both luxury and efficiency, this episode reveals what it takes to deliver five-star experiences where adventure and luxury collide.Learn more on the Glamping Collective website or instagram.Sponsor: Clockwork Architecture and Design Website the outdoor hospitality industry leader in site design, entitlements, permitting, and architecture. Email Christian Arnold at [email protected] to see if their services are right for your project. For inquiries or feedback email Connor at [email protected] you appreciate this free content, please consider leaving our podcast review!This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. We work hard to bring you the best insights from top experts in this space- FREE OF CHARGE, all we ask is that you consider leaving us a positive review so we can keep the momentum growing. To leave a review go to the podcast home page and scroll down past some of the first episodes - we appreciate you!