97. Elevators

How does an industry built on roadside pop-ups make billions of dollars in two weeks of the year? Zachary Crockett gets pyrotechnical. SOURCES:Alex Zoldan, vice president of Phantom Fireworks. RESOURCES:Phantom Fireworks 2025 Wholesale Price List."The Explosive Growth Of The Fireworks Market," by Greg Rosalsky, Darian Woods, and Julian Ritchey (NPR, 2023)."Directory of State Laws for Consumer Fireworks," (American Pyrotechnics Association). 

Why are these sudsy roadside stops one of the fastest growing industries in America? Zachary Crockett takes a look under the hood. RESOURCES:"Private Equity Wants to Wash Your Car," by Miriam Gottfried (The Wall Street Journal, 2022)."California Labor Commissioner Recovers $282,000 for Car Wash Wage Citations," State of California Department of Industrial Relations News Release (2022)."Sgt. Clean’s Future Shines Bright Thanks to Subscription Model, Strong Reputation," by Vince Guerrieri (Crain's Cleveland Business, 2018)."One California Drought Winner? The Local Car Wash," by Lauren Sommer (Marketplace, 2015).Sonny's CarWash College.

Americans take more than 20 billion elevator rides every year — and keeping them safe is an expensive proposition. Zachary Crockett makes small talk. SOURCES:Frank Christensen, president of the International Union of Elevators Constructors.Shannon Moore, service mechanic for the International Union of Elevator Constructors Local 8.Brian O'Connell, senior vice president of the Eastern U.S. at Otis Elevators.Stephen Smith, executive director of the Center for Building in North America. RESOURCES:"Elevators," by Stephen Smith (Center for Building in North America, 2024)."Elevator and Escalator Fact Sheet," (National Elevator Industry, 2020)."The Evolution of Elevators: Physical-Human Interface, Digital Interaction, and Megatall Buildings," by Stephen Nichols (Frontiers of Engineering, 2017).Lifted: A Cultural History of the Elevator, by Andreas Bernard (2014). EXTRAS:"Up and Then Down," by Nick Paumgarten (The New Yorker, 2008)."World's Tallest Towers."

Districts across the country are facing shortages of school bus drivers. Can technology help? Zachary Crockett takes a seat in the back. SOURCES:Keith Corso, co-founder and CEO of BusRight.Marc Medina, transportation supervisor for the Farmingdale School District in Long Island.Jada Melendez, school bus driver in Burlington County, New Jersey. RESOURCES:"How St. Louis parents are dealing with school bus driver shortages," by Gabrielle Hays (PBS, 2024)."The school bus driver shortage remains severe," by Sebastian Martinez Hickey and David Cooper (Economic Policy Institute, 2023)."‘End of the Line’: School Bus Industry in Crisis Because of the Coronavirus," by Pranshu Verma (New York Times, 2020). 

Everyone loves to complain about it — but preparing a meal that tastes good at 35,000 feet is harder than you might think. Zachary Crockett will have the fish. SOURCES:Molly Brandt, innovation chef for North America at Gategroup.Chris Kinsella, chief commercial officer for North America at Gategroup.Guillaume de Syon, professor of history at Albright College. RESOURCES:"No Thanks, Grandma, I’m Saving Room for Airplane Food," by Christine Chung (New York Times, 2023)."The Golden Age of airplane food is over. The future: Snacks and sustainability." by Natalie Comptom (The Washington Post, 2019)."Why does food taste different on planes?" by Katia Moskvitch (BBC, 2015)."And to Penny-Pinching Wizardry," by Claudia Deutsch (New York Times, 2001)."The Pioneering Years: Commercial Aviation 1920–1930," by Rich Freeman (U.S. Centennial of Flight).

Every year, America celebrates its independence with millions of dollars worth of explosives imported from China. Zachary Crockett lights a fuse and backs away quickly. SOURCES:JJ Brau, fireworks coordinator for J&M Displays.Mark Johnson, vice president of J&M Displays. RESOURCES:"The explosive history of fireworks, from ancient China to Revolutionary America," by Joe Hernandez (NPR, 2024)."July 4 fireworks fiasco solved – technically," by Jonathan Horn (The San Diego Union-Tribune, 2016)."The Fireworks King," by Damian Paletta and Emily Rauhala (The Washington Post, 2018)."Exploding The Mystery Of Blue Fireworks," by Short Wave (2013)."How Do Fireworks Make Shapes?" by Natalie Wolchover (Live Science, 2011). EXTRAS:"Agreement Between The City of Rapid City and J&M Displays, Inc. for Annual Fireworks Displays" (2023).

These glistening round gemstones have come a long way since your grandmother's time, but procuring them is still a lot of work. The world is Zachary Crockett’s oyster. SOURCES:Jeremy Shepherd, C.E.O. of Pearl Paradise.James Brown, owner of Cygnet Bay Pearl Farm. RESOURCES:"Pearls Have Acquired a New Luster Among Young Designers," by Victoria Gomelsky (New York Times, 2024)."The Value of Pearls: A Historical Review and Current Trends," by Akitsugu Sato and Laurent Cartier (GemGuide, 2022)."From Single Source to Global Free Market: The Transformation of The Cultured Pearl Industry," by Russell Shor (Gems & Geology, 2007). 

Youth baseball — long a widely accessible American pastime — has become overrun by $10,000-per-year, for-profit travel leagues. Zachary Crockett peers inside the dugout. SOURCES:Linda Flanagan, author.Nick Mackenzie, future New York Yankees shortstop.R.J. Mackenzie, physical education teacher and baseball dad.John Miller, journalist and baseball coach. RESOURCES:"The Cost of Youth Baseball Is Getting Absurd," by Adam Minter (Bloomberg, 2024)."Perfect Game Sees Prosperity Thanks To New Investments In Youth Sports," by Wayne G. McDonnell, Jr. (Forbes, 2024)."How America Sold Out Little League Baseball," by John W. Miller (America Magazine, 2022)."In Youth Sports, Talent Helps but Money Rules," by Roman Stubbs (The Washington Post, 2022).Take Back the Game: How Money and Mania Are Ruining Kids Sports and Why It Matters, by Linda Flanagan (2022)."State of Youth Sports: Parents, Policymakers Better Appreciate Physical Activity, Face Barriers to Help Kids Play," by Jon Solomon (The Aspen Institute, 2022). EXTRA:Take Back the Game: How Money and Mania Are Ruining Kids Sports and Why It Matters, by Linda Flanagan (2022). 

Where is “the cloud,” anyway? It’s in a bunch of nondescript warehouses all over the country. Zachary Crockett serves up the story. SOURCES: Chris Kimm, senior vice president of global customer care and customer experience at Equinix.Raul Martynek, C.E.O. of DataBank.Clayton Rosati, associate professor of geography at Bowling Green State University. RESOURCES:"How Data Center Alley Is Changing Northern Virginia," by Mac Carey (Oxford American, 2025)."Noisy, Hungry Data Centers Are Catching Communities by Surprise," by Sean Patrick Cooper (The New York Times, 2024)."As Data Centers for AI Strain the Power Grid, Bills Rise for Everyday Customers," by Evan Halper and Caroline O'Donovan (The Washington Post, 2024)."Data Plantation: Northern Virginia and the Territorialization of Digital Civilization in 'The Internet Capital of the World'," by Clayton Rosati, Aju James, and Kathryne Metcalf (Online Media and Global Communication, 2023)."A New Front in the Water Wars: Your Internet Use," by Shannon Osaka (The Washington Post, 2023). EXTRAS:"Why Is It So Hard (and Expensive) to Build Anything in America?" by Freakonomics Radio (2023).Data Center Map. 

A new thrill ride can cost an amusement park $20 million or more — but roller coasters attract customers like nothing else. Zachary Crockett must be at least this tall to host this episode. SOURCES:Korey Kiepert, engineer and partner at The Gravity Group.Dennis Spiegel, owner and founder of International Theme Park Services. RESOURCES:"These two amusement park giants just merged. Rollercoaster fans are nervous," by Nathaniel Meyersohn (CNN, 2024)."1,000-foot-tall roller coaster may soon be a reality," by Brady MacDonald (Seattle Times, 2024)."A Century of Screams: The History of the Roller Coaster," (PBS)."The Business of Building Roller Coasters," by Zachary Crockett (Priceonomics, 2014).Roller Coaster Census Report.The Gravity Group. EXTRAS:"January 1884: First U.S. Patent for a Roller Coaster," by LaMarcus Thompson (Advancing Physics, 2004).American Coaster Enthusiasts.