
Ambani’s Entry Proves It | The Pet Industry Is India’s Next Big Wave
Pet care in India isn’t just dog food. It’s 20+ untapped verticals and the next big opportunity.
In this episode, we sit down with Vineet Khanna, Founder of Supertails, a platform building one of India’s largest pet ecosystems with 1,700+ products across nutrition, healthcare, and services.
Alongside him, we have Sneh Sharma, Founder of Dogsee Chew, the brand that took a single iconic product i.e. chhurpi and turned it into a global clean-treat loved in 30+ countries.
What will you get:
-what early players actually do in a market with no roadmap, no benchmarks, and no safety net
-why India’s next big consumer unicorn could come from the pet industry
-the contrast between building wide (1,700+ products) vs. building deep (one hero product)
-the biggest myths about pet care in India—and why they’re wrong
-the discipline required to build a bootstrapped company in a new market
-the real mistakes, pivots, and founder decisions you never hear publicly
Whether you're a doer, a founder, a creator, or just someone curious about how new industries are born, this conversation will open up a side of the pet industry you’ve never seen before.
Timestamps:
0:00 Intro
2:39 Why start a pet business? The easiest question with the hardest answer
7:57 What makes a truly “good” pet product? Inside the craft
8:47 Is this a borrowed industry? How India & Nepal adopt pet trends
11:05 90% of Indian pet parents are first-timers — what that means
12:37 India vs. Nepal pet parents: are they really that different?
13:47 "No competition?" Why this industry is still surprisingly open
15:42 Supertails ecosystem vision: the full-stack pet care play
16:57 What pet founders don't do (and why it matters)
18:47 The hardest part: evolving with the industry
21:02 3 co-founders, one mission: how they divide the work
22:52 Why saying NO matters more than saying YES in pet care
24:37 Why pet products can't be built like other D2C categories
27:07 Niche vs. mass market: why stay focused
28:15 The metrics that wake these founders up every morning
29:42 How they measure market size and real opportunity
Want to join us live in the studio as an audience member?
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🎧 Listen on audio platforms:
https://www.podbean.com/eas/pb-32f7s-19cc50b
🎤 Host: Anup Ghimire
Founder of Doers Nepal
LinkedIn: https://www.linkedin.com/in/anup-ghimire-9366aa5a/
👥 Guest
Sneh Sharma
Co-Founder @ Dogsee Chew
LinkedIn: https://www.linkedin.com/in/manishlens/
👥 Guest
Vineet Khanna
Co Founder @ Supertails
LinkedIn: https://www.linkedin.com/in/khanalbhupendra/
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#PetIndustry #PetCare #PetBusiness #PetParents #StartupIndia #StartupNepal
#IndianStartupEcosystem #D2CIndia #EntrepreneurLife #FoundersTalk
#PetBrands #Dogsee #Supertails #PetMarket #BusinessPodcast
#DoersPodcast #PetCareIndustry #PetLovers #PetCommunity #PetEconomy
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