The Doers Nepal -Podcast podcast

Ambani’s Entry Proves It | The Pet Industry Is India’s Next Big Wave

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Pet care in India isn’t just dog food. It’s 20+ untapped verticals and the next big opportunity.

In this episode, we sit down with Vineet Khanna, Founder of Supertails, a platform building one of India’s largest pet ecosystems with 1,700+ products across nutrition, healthcare, and services.

Alongside him, we have Sneh Sharma, Founder of Dogsee Chew, the brand that took a single iconic product i.e. chhurpi and turned it into a global clean-treat loved in 30+ countries.

What will you get:

-what early players actually do in a market with no roadmap, no benchmarks, and no safety net

-why India’s next big consumer unicorn could come from the pet industry

-the contrast between building wide (1,700+ products) vs. building deep (one hero product)

-the biggest myths about pet care in India—and why they’re wrong

-the discipline required to build a bootstrapped company in a new market

-the real mistakes, pivots, and founder decisions you never hear publicly

 

Whether you're a doer, a founder, a creator, or just someone curious about how new industries are born,  this conversation will open up a side of the pet industry you’ve never seen before.

 

Timestamps:

0:00 Intro

2:39  Why start a pet business? The easiest question with the hardest answer  

7:57  What makes a truly “good” pet product? Inside the craft  

8:47  Is this a borrowed industry? How India & Nepal adopt pet trends  

11:05  90% of Indian pet parents are first-timers — what that means  

12:37  India vs. Nepal pet parents: are they really that different?  

13:47  "No competition?" Why this industry is still surprisingly open  

15:42  Supertails ecosystem vision: the full-stack pet care play  

16:57  What pet founders don't do (and why it matters)  

18:47  The hardest part: evolving with the industry  

21:02  3 co-founders, one mission: how they divide the work  

22:52  Why saying NO matters more than saying YES in pet care  

24:37  Why pet products can't be built like other D2C categories  

27:07  Niche vs. mass market: why stay focused  

28:15  The metrics that wake these founders up every morning  

29:42  How they measure market size and real opportunity  

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🎧 Listen on audio platforms: 

https://www.podbean.com/eas/pb-32f7s-19cc50b

 

🎤 Host: Anup Ghimire

Founder of Doers Nepal 

LinkedIn:  https://www.linkedin.com/in/anup-ghimire-9366aa5a/

 

👥 Guest

Sneh Sharma

Co-Founder @ Dogsee Chew 

 LinkedIn: https://www.linkedin.com/in/manishlens/ 

 

👥 Guest

Vineet Khanna 

Co Founder @ Supertails

 LinkedIn: https://www.linkedin.com/in/khanalbhupendra/ 

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🎬 Production Partner: Viewfinders Production

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This episode is strengthened by Hama Steels and insured by Himalayan Everest Insurance 

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📞 Call: +977 9813657889

#PetIndustry #PetCare #PetBusiness #PetParents #StartupIndia #StartupNepal 

#IndianStartupEcosystem #D2CIndia #EntrepreneurLife #FoundersTalk 

#PetBrands #Dogsee #Supertails #PetMarket #BusinessPodcast 

#DoersPodcast #PetCareIndustry #PetLovers #PetCommunity #PetEconomy

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