
In this episode of the podcast we are talking about "Lean User Experience" and how you can include it in your solution designs and architectures.
Larry Marine's Background:
- 34 years of experience in user experience research
- Learned from Dr. Don Norman, father of user experience
- Worked in healthcare, e-commerce, enterprise, web apps
- Authored "Disruptive Research" book on user-centered design methods
User Experience Design vs. User Interface Design:
- UX is broader, encompasses UI
- UX focuses on solving user problems, understanding human psychology and behaviors
- UI focuses on visual aspects, like interior design in a house metaphor
Importance of UX:
- User research redefines problems users are trying to solve
- Users want desired outcomes, not just features
- Example: ProFlowers website organized by occasion, revolutionized online florist industry
Collaboration with Business Process Modelers:
- Collaborates with process modelers and business leaders
- Helps fine-tune solutions based on user insights
- Identifies new solution approaches based on observed problems
Setting up User Research:
- Initial observations to get a big picture
- Interviews for deeper insights, understanding workarounds
- Collaborative approach with users, business stakeholders, and process modelers
Applicability to Customer Experience:
- Lessons applicable to both employee and customer experience
- Streamline employee journeys to make tasks easier
Larry can be reached at [email protected], or on LinkedIn here: https://www.linkedin.com/in/larrymarine/. His book "Disruptive Research" is available on Amazon here: https://www.amazon.com/Disruptive-Research-Discover-Revolutionary-Innovations-ebook/dp/B0CGHCSVBB.
Please reach out to us by sending an email to podcast@leanscaledarchitects.com :-)
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