The CNC Show podcast

Develop CNC Products That Sell - LIVE with Pete from PeteSquared ​

25/09/2026
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The CNC Show is back for Season 3! Andy Bird kicks off the season with Pete from PeteSquared, a maker who spent 25 years in video games (Age of Empires, Halo Wars, Temple Run 2) and later worked at Apple and Netflix. Now he designs and sells his own products full time. Together they walk through what it takes to turn an idea into a CNC product people want to buy.

In this episode:

  • How to get past “blank screen syndrome” and start with something you’re passionate about
  • Testing ideas with your audience before you invest in them
  • Why perfect products never ship, and how to avoid feature creep
  • Product winners and losers: what worked (big Lego sorters) and what flopped
  • When to manufacture yourself vs. bring in a partner to scale
  • Guess the Price: a kinetic sailboat, a cherry lyre, an acoustic wall panel, and more from Etsy
  • Rapid Fire Q&A: choosing your first CNC, setting up tool databases in VCarve, fixing machine wobble, and marketing your work without showing your face


Report your CNC sales and help the community reach 10,000 sales at www.andybirdbuilds.com/10000

Find free resources, courses, and coaching at www.andybirdbuilds.com

Follow Pete’s builds at www.petesquared23.com

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