The {Closed} Session podcast

How to craft messages people remember

0:00
36:03
Reculer de 15 secondes
Avancer de 15 secondes

Most founders think storytelling is fluff that distracts from product metrics. Terry Szuplat, Obama's longest-serving speechwriter who crafted eight years of presidential addresses, reveals why narrative craft is your last defensible moat in the AI age. He breaks down the three-part framework that structured 3,000 White House speeches, explains why vulnerability beats data in investor pitches, and shares the "only you can say" principle that cuts through ChatGPT-generated sameness plaguing startup communications.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

D'autres épisodes de "The {Closed} Session"