
If you're a coach, content creator, service provider, or blogger and you're still betting on Instagram to grow your business, this episode of The Blogger Genius Podcast might just change your mind.
My guest, Scott Aaron, a top LinkedIn expert and author of The LinkedIn Book for Sales and Marketing, shares why LinkedIn is where the real business-building magic happensâand how to tap into it even if you're not a "corporate type."
đ PLUS: Grab my free AI prompt to generate 10 digital product ideas you can launch this week! milotree.com/thisweek
Why Instagram Isnât Enough Anymore
Instagram may be where you're posting regularly, chasing likes, and hoping to go viralâbut that doesn't necessarily translate into customers or sales.
Hereâs why Scott says LinkedIn is a smarter bet:
â
Higher-Income Users
The average Instagram user makes under $30,000 a year. On LinkedIn? Most users earn $75,000â$100,000+, meaning they have money to spend.
â
Decision-Makers Are on LinkedIn
88% of users are in decision-making roles. These are people who can say YES to hiring you, buying from you, or partnering with you.
â
Less Competition for Attention
Only 1% of LinkedIn users post content weekly. That means your content has a much better chance of standing out and being seen.
But Iâm a Blogger⊠or a Dog Trainer⊠or a Food Creator. Is LinkedIn Still for Me?
Yes! According to Scott, if your content is educational, informative, and solves problemsâthereâs a place for you on LinkedIn.
â
Bloggers can offer tips or insights that appeal to professionals trying to manage work-life balance.
â
Dog trainers? Professionals own dogs too.
â
Food creators? Busy professionals need help with healthy, quick meals.
The key is positioning yourself as an expert and sharing helpful contentânot just âfunâ or viral entertainment.
How to Set Up Your LinkedIn to Convert Visitors Into Leads
Scott recommends being intentional with every part of your LinkedIn presence:
- Avoid the âResume Look.â Instead, treat your profile like a landing page.
- Â
- Add Clickable Links. At the top of your profile and in the Featured section, link to your:
- Lead magnet or freebie
- Website
- Podcast
- Calendar link
- Â
- Post with a Purpose. Never post just for vanity metrics. Each post should add value and end with a call-to-action, like:
- âWhat was your biggest takeaway?â
- âComment âyesâ if this resonates.â
đĄ Pro Tip: Donât add external links in the body of your postâdrop them in the first comment instead so LinkedIn doesnât throttle your reach.
The 3 Tools Scott Uses to Grow His List (and You Should Too)
- Clickable Links in Your Profile
Drive people to sign up for a freebie, book a call, or check out your podcast. - LinkedIn Newsletter
When you publish your first newsletter, LinkedIn invites ALL your connections to subscribeâand will continue promoting it via email and notifications. (Scottâs open rate? 38â42%!) - LinkedIn Live
Scott turns each live into a podcast episode and repurposes it into 84 pieces of content. He adds a simple CTA in every live like,
đ âComment âworkshopâ below, and Iâll send you the link.â
âŠthen personally sends the opt-in link to new subscribers.
Repurpose Like a Pro: One Live = 84 Pieces of Content
Scottâs streamlined content strategy:
- đ» Pre-records LinkedIn Lives using StreamYard
- đ Publishes them as podcast episodes
- đ„ Uploads to YouTube
- âïž Uses Opus Pro to create short clips
- đČ Shares clips as Reels, Shorts, and on LinkedIn
Each piece drives people to the same opt-in, keeping his strategy simple and focused.
Want to Start Growing Your Email List and Selling Your Expertise?
The first step is to offer something of valueâlike a freebie.
đ Get My Free AI Prompt: 10 Awesome Digital Products to Launch This Week
You'll be surprised how fast you can come up with a profitable idea using this one prompt.
Then...
đ Sign up for MiloTreeâs free plan
With MiloTree, you can:
- Create unlimited freebies
- Use AI to build opt-in pages in minutes
- Deliver your freebie automatically
- Connect it to your email platform
- Sell digital products directly with no tech headaches
Try it for free today â milotree.com
Final Thoughts
LinkedIn is no longer just a place for rĂ©sumĂ©s and recruiters. Itâs a goldmine for creators, bloggers, and service providers who want to build authority, grow their email lists, and attract high-quality leads.
By showing up consistently, being helpful, and optimizing your profile and newsletter, you can create a powerful system for business growthâwithout needing to dance on Reels or chase algorithms.
Other Posts Youâll Love:
- Why LinkedIn Is a Hidden Goldmine for Creators in 2025 with Louise Brogan
- How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)
- How to Grow Your Email List Fast (No Tech Skills Needed!)
Ready to build your list and launch with ease?
D'autres épisodes de "The Blogger Genius Podcast"
Ne ratez aucun Ă©pisode de âThe Blogger Genius Podcastâ et abonnez-vous gratuitement Ă ce podcast dans l'application GetPodcast.