Getting Hired as a Doula: Tactics That Actually Work for Growing Your Client List

Everyone who comes through doula training asks the same question: how do I actually find my first clients? In this episode, Dr. Robin Elise Weiss and Dr. Hillary Melchiors cut through the anxiety around getting started and offer practical, grounded strategies for new birth and postpartum doulas who are ready to build a practice. The conversation covers everything from the psychology of feeling "ready" to the concrete mechanics of networking, social media, pricing, and contracts, and it does so in a way that will resonate with trainers and agency owners who field this question constantly.   Robin and Hillary draw on their own very different origin stories, including Robin starting before the internet existed and Hillary stumbling into the work with a fresh PhD and a serious case of imposter syndrome, to make the point that there is no single right path to those first three births. What matters is telling people what you do, showing up consistently, building relationships with providers and other doulas, and not letting the pursuit of perfect paperwork or one more training become an excuse to delay. The episode closes with a clear-eyed discussion of pricing, shadowing, and the mindset shift from believing clients will find you to understanding that it is your job to be findable.

In this episode of The Birth Geeks, Dr. Jennifer Lincoln, OB-GYN hospitalist, IBCLC, and author, joins Dr. Robin Elise Weiss and Dr. Hillary Melchiors to talk about the hospitalist model and what it means for doulas and clients, how to show up during a home birth transfer, obstetric violence and why the term matters, misinformation on social media, informed consent as a human rights issue, and what a well-prepared patient looks like from the perspective of someone meeting people for the first time in active labor. Dr. Lincoln also discusses her new book, written for birthing people and designed to challenge providers. She's a delight, and in the good fight against misinformation for expecting and new families every day.  Come listen in on two doulas and an OB as we break down some myths, talk history, and get excited about the future of collaboration for birth teams.  Find her at drjenniferlincoln.com.

We're tackling a tough subject for birth doulas in this week's episode: induction arrival. When do you join your clients and how do you communicate with them before and during an induction? Speaking from our experience as birth doulas, we're talking about approaches we've seen work and some that haven't too. As birth doulas, at some point you will absolutely have a client be induced, and planning ahead can make a world of difference in everyone's experience, including the doula's. 

Insurance coverage for doulas sounds like a win for everyone. More clients, broader access, sustainable practice. But the reality is messier than the headline, and Dr. Robin Elise Weiss and Dr. Hillary Melchiors have both lived that reality from opposite sides of the billing process. Robin brings a background in health management system sciences, years of taking insurance as a doula, and experience running an oral surgery practice where insurance claims were part of every single day. Hillary brings the on-the-ground perspective of a doula agency owner who has navigated company benefits, watched payment timelines stretch, and done the math on whether Medicaid reimbursement rates actually pencil out. Together, they unpack what it genuinely means to accept insurance as a birth professional. This episode covers the credentialing process, the critical distinction between insurance and company benefits like the Walmart employee program, balance billing rights, and the hidden contractual traps that can turn a missed call into a fraud risk if you are not paying attention. FSA and HSA accounts get real attention here as a lower-barrier starting point for most doulas, along with Robin's "open season" approach to client education each fall. The conversation is practical and honest, including a frank look at why insurance-based doula work may make sense as one piece of a mixed caseload rather than the foundation of a sustainable practice.  

No-shows are one of those topics birth professionals talk about in private but rarely address out loud. In this episode, Dr. Robin Elise Weiss and Dr. Hillary Melchiors get into both types of no-shows that doulas actually deal with: the potential client who ghosts a consultation, and the client who goes into labor without ever picking up the phone. They share what they've done to reduce no-shows before they happen, how to respond when they do, and why extending grace doesn't mean abandoning your systems.

Dr. Hillary Melchiors sits down with clinical psychologist Dr. Kerry Makin-Byrd for a grounded, experience-led conversation about burnout, moral injury, and the emotional weight of long-term birth and mental health work. Dr. Makin-Byrd reflects on moving from Colorado to New Zealand and how that shift reshaped her clinical practice and her own recovery. Taking apart the myth that burnout is a personal failing, they make the case that systemic factors, not individual shortcomings, drive the exhaustion so many birth workers carry. Covering boundary-setting in a field that rarely rewards it, they directly and practically confront the value of professional support for providers, and what "good enough" care actually looks like when perfection stays just out of reach. This one episode won't define burnout for you, but speaks honestly about what to do when you're in it, why it is not your fault, and what might actually help.                        

Lisa Vee, aka Loudmouth Lisa, is a doula business strategist and coach who brings her whole heart to this work with the flare of the dancer and salesperson background that she brings to the table. In this episode we talk about attracting clients, pricing your services, shifting priorities, and more. Enjoy! 

Maggie Runyon became a nurse to help and found out quickly that saving the entire healthcare system and everyone in it was a fast ticket to burnout. In this interview we discuss her book I Thought I Was Here to Help, along with strategies for advocacy, community, & support for all of us that work as perinatal professionals. 

Rural medicine, Indian Health Service, MD advocacy, and so much more

The messy magic of being a doula! In this episode of The Birth Geeks, we sit down with Dr. Andrea Ford, anthropologist, doula, and author of Near Birth, to explore the strange, powerful, and often contradictory world of modern birthwork. What even is a doula today? A sister or a professional?
A rebel or a regulated service?
A support system or a scapegoat? We unpack it ALL:
The tension between respect and reimbursement
 Why doulas are praised for outcomes they can't control  What happens when community care meets institutional demands
 And how birthwork quietly challenges American values about bodies, power, and autonomy If you've ever wrestled with your role in the birth space or wondered how being "near birth" is as political as it is personal, this conversation will hit home. Listen now.