The Big Story podcast

Can X return to social media respectability?

22/07/2025
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It's been 3 years since Elon Musk bought Twitter. The revamped "X" remains extremely polarizing with many leaving the platform for a number including concerns about bots, racism and misinformation.

Recently, the CEO of X stepped down and on top of all the other issues, the account for Sesame Street icon Elmo had his X account hacked.

Host Kris McCusker speaks to Kurt Wagner, senior reporter for Bloomberg who covers social media. He's also the author of “Battle for the Bird: Jack Dorsey, Elon Musk and the 44 billion dollar fight for Twitter's Soul” about the platform’s future – and what might come next.

You can find out more on his book here:

https://www.simonandschuster.com/books/Battle-for-the-Bird/Kurt-Wagner/9781668017364

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