
Ep. 195: Powering the live betting watch-along w/ Jonathan and Gavin from Bettortainment
Ep. 195 features Jonathan Baxandall and Gavin Puszczalowskyi, Co-Founders of Bettortainment, for a deep dive into live betting watch-alongs, sportsbook retention, and why most operators still underinvest in in-play engagement.
Hear them discuss:
- Jonathan’s decade-long career in iGaming, B2B data and acquisition teams
- Gavin’s 20+ years in radio broadcasting and early in-play content work with William Hill
- The origins of Bettortainment and why “live” is the most valuable moment to engage bettors
- What a betting watch-along really is and why it’s more than just commentary
- Why retention consistently matters more than acquisition, yet remains underserved
- How sportsbooks lose customers during live play and how to prevent it
- The balance between data, entertainment, and betting prompts in live content
- Why community-driven engagement outperforms passive content
- The limitations of AI in live sports content and the importance of human reaction
- Bettortainment’s white-label approach and making premium content accessible to smaller operators
- How affiliates can use live content to drive engagement and differentiation
- Bootstrapping the company, founder risk, and early startup realities
- Why the 2026 World Cup represents a massive opportunity for live betting content
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Catch the video version of this episode here.
Learn more 👇
➡️ Bettortainment website
➡️ Jonathan Baxandall on Linkedin
➡️ Gavin Puszczalowskyi on Linkedin
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