Indie Marketing Plays podcast

How to plan channel and media spend | Samuel Brealey

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Samuel Brealey is a UK based chartered marketing consultant specializing in helping SMBs grow. In this episode we discuss solid practices around media planning including:

* Why you need to plan media spend

* Common mistakes and red flags

* How to define which channels to use

* How to work out spend for each channel

* how to measure spend performance

If you have any questions for Samuel, check him out on LinkedIn or add a comment below.



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