480: Connor Walberg: Expert SEO Tips for Photographers

In this episode of the Beginner Photography Podcast, I chat with Joe McNally, a renowned photographer known for his daring and diverse career. Joe shares gripping stories from helicopter photo shoots to capturing unique subway moments with Tony Bennet. He delves into the evolving landscape of the photography industry, stressing adaptability, the critical role of lighting, and the power of authentic storytelling. THE BIG IDEASAdaptability is Key: The photography industry is always changing. Be ready to pivot and explore different paths to stay relevant.The Power of Light: Master lighting to influence and enhance your photos, giving character to your subjects and depth to your stories.Own Your Mistakes: Embrace and learn from your errors. They are valuable lessons that shape you into a better photographer.Seek Adventure: Push yourself to capture compelling images. Step out of your comfort zone and let the story unfold naturally.PHOTOGRAPHY ACTION PLANMaster Lighting Techniques: Experiment with various lighting setups, including natural, studio, and mixed lighting. Study how light interacts with different surfaces and subjects, and practice using reflectors and diffusers.Develop Storytelling Skills: Create a series of photos that tells a compelling story, such as a day in the life of a local artisan.Focus on capturing authentic moments and emotions, not just technically perfect shots.Expand Your Skill Set: Try photographing different genres, like portraiture, landscape, or street photography, to broaden your experience. Take a challenging assignment, even if it's pro bono, to push your limits and grow.Build a Strong Portfolio: Curate a collection of your best work, focusing on diversity and range. Regularly update your portfolio to reflect your growth and current style.Embrace Continuous Learning: Attend photography workshops or online courses to learn new skills and techniques. Follow and analyze the work of photographers you admire, taking notes on what makes their photos successful.Resources:Check out Joe's book, The Real Deal  - https://amzn.to/3xedGBeFollow Joe on Instagram - https://www.instagram.com/joemcnallyphoto/ Check out Joe McNally's Website - https://joemcnally.com/Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I chat with Alanna O'Neil, a food and lifestyle photographer who harmonizes her diverse interests to evoke deep emotions in her images. Through our conversation, Alanna reveals how integrating personal touch, exploring different styles, and fine-tuning your visual storytelling can elevate your photography. You'll discover practical exercises and insightful advice to harness your intuition and convey more profound narratives in your photos. THE BIG IDEASPersonal Integration in Photography: Incorporate personal interests into your photography to create unique and emotion-filled images.Embrace Multi-Genre Exploration: Experiment with various styles while maintaining a core vision to nurture growth and evolution as a photographer.Follow Your Intuition: Trust your instincts to capture moments and refine your style, making your photography authentically yours.Create Visual Stories: Develop your storytelling skills by including context and humanizing elements, making your images more relatable and captivating.PHOTOGRAPHY ACTION PLANExplore Different Styles: Set aside time each week to experiment with a new genre of photography. Analyze and compare the different styles you create to find your unique touch.Infuse Personal Touch: Identify elements from your personal interests and incorporate them into your photos. Create a project centered around these elements to practice and improve consistency.Develop a Consistent Visual Story: Pick a theme or subject and shoot a series that tells a cohesive story. Use a storyboard to plan each shot, ensuring continuity and depth in your series.Master Light and Composition: Use natural light and simple props to understand how they impact your image’s mood. Focus on compositional techniques like the rule of thirds, leading lines, and balance to enhance your photos.Create Intrigue and Emotion: Add human elements or context to non-human subjects to relay a multi-dimensional story. Experiment with angles and lighting to evoke emotions and curiosity in viewers.Resources:Check out Alanna's Website - https://alannaoneil.com/Follow Alanna on Instgram - https://www.instagram.com/alannaoneilphoto/Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the podcast, we explore the Zone System for perfect exposure and Zone Focusing to get perfect focus. I'll explain how understanding and using this system enhances your ability to capture scenes exactly as you envision them. By the end, you'll see how these classic techniques can simplify your photography, even in today's digital world. The Big Ideas:Commit to the Basics: Embracing photography fundamentals like the zone system can dramatically improve your photos' quality. Mastery of basics sets a strong foundation.Prioritize Your Subject: By focusing on properly exposing the main subject, you naturally draw viewers' attention to the heart of your photograph. Balance the shot around this principal element.Depth of Field Mastery: Understanding and implementing zone focusing can help you achieve tack-sharp images without relying solely on modern autofocus, especially in dynamic settings.Blend Old with New: Integrating traditional techniques with modern technology can offer a richer photography experience, merging tried-and-true methods with instant digital feedback.Photography Action Plan:Learn the Zone System: Research online tutorials or read Ansel Adams' books to deeply understand the ten zones and their applications. Practice by choosing a high-contrast scene, note light meter readings for different zones, and adjust your camera’s exposure settings accordingly.Apply Spot Metering: Switch your camera to spot metering mode and focus on critical elements like skin tones or key details. Experiment with taking readings from different parts of a scene to understand light distribution.Practice Zone Focusing: Use a depth of field calculator to set manual focus distances for typical shooting scenarios. Practice focusing on stationary objects in your backyard to get comfortable with various depth of field settings before applying them in a live shoot.Capture Movement: Set up shots in a dynamic environment (like a busy street or dance floor) and manually preset your focus distance to capture sharp images amidst motion. Review your photos to determine the optimal depth of field for similar future situations.Evaluate and Share: Review your images critically, comparing shots with different exposure and focusing techniques to assess improvements. Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the podcast, I chat with Connor Walberg, an experienced action sports photographer and SEO expert, who shares invaluable tips to kickstart your online presence. From understanding the power of Google My Business to crafting compelling image descriptions, Connor provides a clear roadmap for SEO success tailored for photographers. The Big Ideas:Utilize Google My Business: An optimized Google My Business listing can significantly improve your ranking in local search results, making it easier for potential clients to find you.Craft Meaningful Content: Focus on producing helpful and relevant content that answers your audience’s questions and highlights your expertise. Personal experiences make your site stand out.Proper Keyword Use: Effective SEO involves natural keyword integration in descriptions and alt text without stuffing. Relevance and locality should guide your keyword strategy.Inbound Links are Crucial: Obtaining backlinks from quality and relevant websites increases your site’s authority. Think of it as a popularity contest where credibility is key.Photography Action Plan:Optimize Google My Business Listing: Fill out all sections with accurate information, including hours, services, and engaging photos. Encourage your clients to leave reviews and share their experiences to build trust and improve local SEO.Create Helpful Blog Content: Identify common questions or problems your audience faces and address them in your articles. Incorporate personal anecdotes and real-world experiences to make your content relatable and engaging.Correct Use of Keywords: Integrate keywords naturally into your website copy and image descriptions to enhance SEO without overwhelming the content. Focus on local keywords and niche-specific terms to attract the right audience and improve your search rankings.Build Quality Backlinks: Reach out to relevant industry websites or local businesses for guest posting opportunities or collaborations. Participate in podcasts or write articles for other sites to earn credible inbound links to your site.Monitor and Adjust Using Google Search Console: Regularly check your site's performance metrics and keyword rankings in Google Search Console. Optimize your Meta Descriptions to be compelling and relevant, potentially increasing your click-through rates from searRESOURCES:Check out Connor Walberg's website with helpful SEO tips for photographers - https://connorwalberg.com/Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the podcast, I delve into the fundamental difference between knowledge and wisdom in photography. Through personal anecdotes and reflective insights, I stress the value of hands-on experience over merely consuming information. We explore why wisdom, gained through actual shooting, ultimately surpasses theoretical knowledge. I encourage you to put down your instructional guides and pick up your camera. Apply what you learn by engaging in deliberate practice, experimenting with different techniques, and cultivating your unique photographic perspective. Remember, every photo you take brings you closer to capturing your vision authentically.THE BIG IDEASExperience Over Theory: Real wisdom in photography comes from practical experience, not just watching tutorials.Embrace Mistakes: Learning from failed attempts is crucial for growth. Every mistake is a lesson.Personal Insight: Only you can determine the best settings and approaches for your vision. Trust your instincts.Practical Knowledge Application: Applying what you know in real-world situations refines your skills and judgment.PHOTOGRAPHY ACTION PLANShoot Daily: Allocate 15 minutes each day to photograph anything around you. Analyze these daily photos to identify areas for improvement.Create a Photography Journal: Record settings, conditions, and thoughts each time you shoot. Review your notes weekly to track progress and refine techniques.Join a Photography Challenge: Participate in online photo contests or challenges to motivate regular practice. Focus on themes that push you out of your comfort zone.Experiment with Different Settings: Use manual mode to understand the effects of varying ISO, aperture, and shutter speed. Take the same shot with different settings and compare the outcomes.Evaluate and Edit: Spend time critiquing your photos, focusing on what works and what doesn't. Use editing software to enhance your pictures and learn about post-processing effects.Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I chat with Taylor Jackson, a multifaceted wedding and travel photographer who has mastered the art of balancing work-life dynamics and outsourcing for efficiency. Taylor shares insightful anecdotes about his journey, emphasizing the value of trusting your process and understanding the benefits of outsourcing editing. He talks about creating a seamless client experience, from initial inquiry to final delivery which allows him more time to do everything else he loves.THE BIG IDEASOutsourcing for Efficiency: By trusting others with the editing process, you can focus on your core creative tasks, maintaining quality control while gaining more time.Streamlined Communication: Simplifying interactions with clients can lead to increased efficiency and a reduction in time spent on back-and-forth emails.Networking within the Industry: Building relationships with vendors and venues strengthens your professional network and can lead to more business opportunities.Marketing Your Expertise: Creating valuable local content draws in potential clients and establishes you as a knowledgeable and trusted photographer in your area.PHOTOGRAPHY ACTION PLANOutsource Your Editing: Research and choose a reliable editing service or individual to handle your photo editing. Start with a small batch of photos to test their quality and turnaround time before committing fully.Simplify Client Communication: Streamline your booking process by clearly listing your pricing and offerings on your website. Use email templates for common inquiries to save time and ensure consistent communication.Enhance Your Networking: Reach out to local wedding venues, dress shops, and other vendors to introduce yourself and explore potential collaborations. Attend local wedding fairs or industry meetups to expand your connections and learn from peers.Develop Your Marketing Content: Create blog posts or social media content that offers valuable tips for local wedding planning. Make venue tours or behind-the-scenes videos to showcase your expertise and help build trust with potential clients.Focus on In-Camera Quality: Practice shooting in different lighting conditions to improve your technical skills and minimize the need for extensive post-processing. Experiment with composition, posing, and lighting to create compelling images straight out of the camera, reducing editing time later.Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I chat with Jenny Stein, a heartfelt family documentarian photographer dedicated to capturing real emotions. Jenny reveals the challenges of maintaining a love for photography when it becomes a business and shares powerful insights on how photography can provide closure in times of grief. We dive deep into balancing conflicting emotions and the significance of capturing authentic moments, even during difficult times. The Big Ideas:Balancing Emotions: Conflicting emotions can coexist in photography; both joy and sorrow are real and valuable to capture. This duality enriches your work.Authenticity in Moments: Authentic photos during difficult times can offer significant comfort and closure, preserving the true essence of the moment.Personal Connection: Personal losses and experiences shape your perspective and add depth to your photographs. Let your unique story enhance your creative vision.Evolving Perspectives: As you grow, allow your photography interests to evolve. Focus on what you're good at and what genuinely inspires you to keep the passion alive.Photography Action Plan:Capture Real Emotions: During your next shoot, create space for authentic moments by engaging with your subjects and encouraging natural interactions. Review your photos with a critical eye, selecting those that genuinely capture raw emotions and telling a compelling story.Diversify Your Portfolio: Set up scenes that depict both joyful and solemn emotions. This practice will help you become more versatile and empathetic in your work. Gather these varying shots into a mixed portfolio to showcase your ability to capture the full spectrum of human experience.Reflect on Personal Losses: Take some time to reflect on moments of personal loss. Consider how these experiences can inform and deepen your photography practice. Write down three ways in which these experiences can shape your approach to photographing others.Engage in Personal Projects: Start a personal project focusing on a theme close to your heart, such as family moments or personal loss, and make it a point to capture these authentically. Share your project with a trusted group or online community to receive feedback and refine your narrative approach.Embrace Daily Practice: Commit to a 365 project where you take a photo every day, focusing on capturing real-life moments. This consistency will improve both technical skills and emotional depth. Maintain accountability by joining a group or setting reminders, and reflect weekly on the emotional journey and learnings from your daily shots.Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I pull back the curtain on the deceptive world of influencer marketing within the photography industry. I'll uncover how financial incentives and unethical practices are designed to mislead you when buying new gear. Learn why developing your skills should always take precedence over accumulating more gear. Reflect on your genuine needs before making purchases, and arm yourself with the knowledge to distinguish honest reviews from biased ones. As you listen, I encourage you to question the marketing messages you encounter, prioritize honing your craft, and aim for transparency in your own creative endeavors. THE BIG IDEAS:Skeptical Consumption: Always question product reviews to determine if they’re influenced by sponsorships. Trust your own instincts and needs.Skill Over Gear: Focus on improving your photography skills instead of constantly upgrading your equipment—it's your ability that makes the difference.Transparency Value: Understand the ethical implications of influencer marketing in shaping your buying decisions. Aim for transparency in your own practices.Personal Needs: Evaluate how, why, and if you will use a product before making a purchase—tailor your toolkit to your specific requirements.PHOTOGRAPHY ACTION PLAN:Evaluate Current Gear: List out all your current equipment and consider which items you use frequently. Identify gaps in your skills that you might improve with your existing gear before buying new items.Research Ethically: Check multiple sources for reviews to compare and contrast their opinions on new products. Look for content creators who transparently disclose their sponsorships and affiliations.Focus on Skill Development: Spend dedicated time each week practicing different photography techniques. Invest in courses or workshops that focus on building your core photography skills.Create a Test Environment: Set up controlled environments to experiment and learn more effectively, using the gear you already own. Document your findings and review how well your current gear meets your actual needs.Board of Photography Advisors - YoutubeCreativityAttic Darkroom: reminds me to get out of my comfort zone and try some crazy ideas even if they seem destined to fail - https://www.youtube.com/@atticdarkroomKim Grant: Has an idea and tests it. Encourages me to go deeper into smaller subjects - https://www.youtube.com/@kimgrantphotographyTechnicGrab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I chat with Nate Crawford, a vibrant food photographer who turned his passion into a thriving career. Nate outlines the essence of connecting with brands, stressing the importance of a strong portfolio and personalized follow-ups. He also delves into the technicalities and emotional aspects of food photography, sharing invaluable tips on capturing images that resonate with warmth and authenticity. As you listen, I encourage you to apply Nate's lessons by experimenting with different settings on your camera, prioritizing the story behind each photo, and refining your approach to engaging with potential clients. Always remember, each shot is a step towards mastery.The Big Ideas:Embrace Persistent Selling: Consistently following up with potential clients can dramatically increase your success rate. Persistence pays off in this competitive field.Respect and Professionalism: Ensuring your interactions with brands are respectful and professional can make or break future opportunities. Your reputation precedes you.Harness the Power of Storytelling in Food Photography: Your images should tell a story, more than just showcasing a dish, they should evoke emotions and tell tales.Understand the Impact of Equipment Mastery: Learning the technical nuances of your camera elevates your ability to capture compelling images. Know your tools intimately.Photography Action PlanMaster Lighting Basics: Begin by observing the natural light during different times of the day and notice how it affects the mood and texture of your photos. Use a simple reflector (even a piece of white cardboard) to manipulate light and fill in shadows when shooting under harsh sunlight.Practice Food Photography: Set up a mini home studio with a basic backdrop (a large sheet or plain wall) and natural light from a nearby window. Style your food using simple props like utensils or raw ingredients to add authenticity and appeal to your shots.Develop a Portfolio: Start gathering your best work in a digital portfolio that can be easily shared or updated. Focus on including varied subjects and styles to show your versatility and ability to handle different photography challenges.Engage with Other Photographers: Join local or online photography groups to connect with peers. Participate in discussions, ask for feedback on your work, and attend group shoots or workshops to expand your network and skills.Embrace the Business Side: Educate yourself on basic business practices relevant to photography like drafting contracts, setting pricing strategies, and managing client relationships. Consider atGrab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!

In this episode of the Beginner Photography Podcast, I chat with Wedding Photographer Casey Fatchett, who shares  how to make the most of the gear you have. Together, we explore the common misconception that newer equipment automatically leads to better photos and emphasize the importance of understanding and mastering your current gear. Casey shares his experiences with both digital and film photography, offering practical advice on how to push your creative boundaries without succumbing to the pressure of having the latest technology.THE BIG IDEASIntentionality Over Abundance: Limitations can foster creativity. Choose your shots wisely to deepen your artistic expression.Practice Made Perfect: Regular, intentional practice with your camera will sharpen your skills faster than any new gadget.Embrace Constraints: Enforcing restrictions, like using older or manual equipment, can teach you the fundamental principles of great photography.Value Artistic Vision: Focus on developing a unique artistic vision rather than mimicking prevailing trends for broader appeal.Photography Action Plan:Use a Film Camera: Find a film camera, whether by borrowing or purchasing a used one, to experience the process of manual exposure and intentional shooting. Use an entire roll to photograph a single subject or scene under different conditions and study how each image differs.Master Manual Mode: Shift to using manual mode on your digital camera. Begin by setting your own aperture, shutter speed, and ISO to see their direct impact on your images. Practice this in various lighting scenarios to gain confidence and improve your technical skills.Practice with Flash: Start with a basic external flash unit and experiment with bounce flash technique by aiming the flash at ceilings or walls instead of directly at the subject. Progress to using a diffuser or a reflector to soften the light and reduce harsh shadows in your images.Analyze Your Work: After each shooting session, set aside time to review your photos critically. Identify one thing you like and one area for improvement in each photo. This self-critique process will accelerate your learning and refine your photographic eye.Limit Your Shots: Challenge yourself with a 'single shot' day where you allow yourself only one photograph per subject. This will force you to think critically about framing, composition, and all camera settings before taking the shot, enhancing your decisiveness and precision in photography.Resources:Visit Casey Fatchett's Wedding Photography Website - https://fatchett.com/Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/ Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Watch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minisConnect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!