How I Sell Online Courses (With Literally No Audience)

Send us a text🔥 Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-pageMost course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it)Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic.Most people spend weeks perfecting their sales pages but completely ignore their checkout page. This is where people who are already sold decide whether to actually buy - and most checkout pages create doubt instead of eliminating it.Boris breaks down the specific elements that eliminate buyer hesitation and shares real case studies, including one checkout page that hit 40-50% conversions on cold traffic.

Send us a textKen Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable.In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding.Ken reveals why they created over 1,000 videos in just 2 years, the surprising truth about audience size vs. actual conversions, and how aligning content with curriculum changed everything. He also shares his counter-intuitive approach to social media that actually works and why great content beats great marketing every time.Whether you're building an online course, growing a content business, or struggling to convert your audience into customers, Ken's insights will change how you think about content strategy and student acquisition.Get free resources mentioned in this episode: data-driven-marketing.co/resourcesLearn Chinese with Ken: www.chinesezerotohero.com

Send us a text🔥 Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideMost course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong.In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid advertising, or even working full-time.In this episode, David reveals his unconventional approach to building a course business through strategic partnerships and affiliate relationships. You'll discover the exact methods he uses to find high-value partners, the outreach strategies that never get ignored, and why he willingly gives away 50% of his revenue to the right affiliates.This is NOT your typical "build an audience first" advice. If you're tired of creating content and want to see a completely different path to course success, this episode is essential viewing.Check out Maven Creative Labs: https://mavencreativelabs.com

Send us a textI've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsellI've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has either.In this episode, I sit down with Boris Mez, one of our funnel experts at Data Driven Marketing, to break down exactly how this works. Boris has 8 years in sales and marketing and has scaled multiple seven and eight-figure course businesses. The guy knows his stuff.Here's what we cover:Why most course creators will never scale (and it's not what you think)The brutal difference between a 7% and 20% converting upsellHow to structure the perfect upsell page with our 13-element frameworkWhy "slap it and pray" upsells are killing your revenueThe exact offer types that actually convert (most people get this completely wrong)Boris walks through a recent client case where we took their upsell conversion rate from 7.8% to 20.1% - that's nearly a 3X improvement. He reveals our four-step system: Acknowledge, Reassure, Redirect, Offer, and explains why 80% of your results come from getting the offer right.Look, if you're selling courses - whether it's a $27 ebook or a $2,000 program - you need upsells. It's probably the only way you're going to scale. Every single business needs this.

Send us a text🔥 Get our free AI prompts: https://datadrivenmarketing.co/promptsEveryone's talking about AI changing everything, but what does AI itself think about the future of online courses?I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion).We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things.#OnlineCourses #SalesFunnels #CourseCreators #DigitalMarketing🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a text🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumpsBrendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month.But his revenue was inconsistent. Some months were great, others terrible.He was doing monthly promotions, had order bumps, email sequences - all the "right" things. But something was missing.Then he made 4 specific changes to his funnel and doubled his monthly revenue in 4 months.🔥 Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates🤝  Get In TouchIf you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

Send us a textIn this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions.Dominik also shares how often you can promote the same course without burning out your audience, and why promoting one course at a time converts better than site-wide discounts.If you're earning at least $1,500 monthly from your course business with an email list of 1,000+ subscribers, book a strategy call at datadrivenmarketing.co/callWant to build an email list that actually converts? Download our free guide: https://datadrivenmarketing.co/double

Send us a text🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/doubleIn this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages.We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineering approach that ensures your lead magnets actually convert to sales. Boris reveals the exact architecture of winning opt-in pages, including the "above the fold" section that they spend half their optimization time perfecting.You'll discover the 5 magic words that boost conversions instantly, why quiz funnels are dominating the market, and how one simple YouTube strategy helped a client make an extra $5,000 in just one month. We also break down common lead magnet mistakes that attract junk leads instead of high-quality buyers, and how to align your entire funnel for maximum revenue.Whether you're struggling with low conversion rates, building your first lead magnet, or want to optimize your existing funnels, this episode is packed with actionable strategies you can implement immediately.

Send us a text📧  Want direct help implementing this strategy? Email me at [email protected] this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results.Josip walks you through our entire strategy for this  client, including why we charged people to attend the webinar, how we messed up the Zoom setup (and why it didn't matter), and the email sequence that did all the heavy lifting after the webinar ended. You'll see how we sold a $3,000 product without any sales calls and why sometimes a soft pitch works better than going hard.This case study is perfect if you're in a niche market or have a premium product that needs more than just a sales page to convert. Josip also shares who shouldn't try this approach and what list size you need to make it worthwhile.If you want the complete funnel map we used with links to all our resources, just drop me an email at [email protected] or message Josip at [email protected]. And if you want our help implementing this for your business, reach out about working with us directly.🔗 Check out datadrivenmarketing.co/blog for more webinar strategies we've shared over the years.

Send us a text💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/millionIn this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it.The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step.That's why I created a workbook that breaks down the entire process. I use this exact workbook every time I build a new offer for my business, filling out every section with my team.The results? Clients who actually do this work generally double their revenue within 90 days.In this episode, I walk through exactly how I filled out the workbook when creating my Instant Course Sales Program. You'll see my real answers and thought process for each section.I cover why the market is more important than the offer, how to identify your clients' dream outcome, the activation points that make people succeed, how to turn problems into solutions, and creating bonuses and guarantees that work.If you've been struggling to create offers that convert, this episode shows you exactly how to implement Hormozi's system properly.