C’est quoi la différenciation au juste?

Quand on analyse le succès des entreprises locales, ils ont tous un facteur clef en commun. Ils ont pu pénétrer le marché avec un avantage concurrentiel qui leur a permis de se démarquer des autres. En terme marketing, on appelle cela la différenciation et cela aide les entreprises à se démarquer sur le marché grâce à de la valeur ajoutée. Pour en parler, je reçois pour cet premiere episode de 2022, Francois Colin, le Group Marketing Manager d’Aptis.

The foundation of everything is based on Trust. Your current relationship with your partner, your decision to join a company, and even your decision to listen to this podcast are all based on trust. And trust is more than ever the cement that binds companies to their customers. Like Jack Ma once mentioned, “Once you have trust, the rest is easy.” However, in recent times, trust has been shattered by the pandemic. For B2B companies, which traditionally rely on relationship building to do business, this meant recalibrating their presence. To some extent pivoting efforts… To discuss about it, I am excited to have Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications

Pour cette episode, Kenlay Clair nous partage son point de vue sur les carrières dans le digital à Maurice. 

Crisis often pushes humankind to change behaviour. In this episode, I had the pleasure to welcome Adrian Ashton, Group Head of Marketing, Communications and Digital of Trimetys Group. He explained how to build loyalty while improving customer experience and using storytelling. 

If there's one thing the global pandemic has shown us is change is inevitable. Recently, we've seen a rapid technology adoption by firms in Mauritius. We've seen digitisation of the core business' operations including the Human Resource Function. For this new episode from the Marketing Mauritian Podcast, I spoke to Jennifer Webb De Comarmond, Director at Proactive Talent Solutions. She explained why Recruitment experience is crucial and how technology can help in driving better decisions. While jobs in Mauritius is slowly regaining momentum, HR professionals are also gearing up by upskilling themselves with latest technology. They are also adopting more digital marketing approach to position their brands in the market. Listen to this new episode and do not hesitate to share your views.

When John Deere printed the The Furrow in 1895, little did he knew that he was laying the foundation of Content Marketing. Years later, content now occupies a fundamental place in Marketing departments.  As part of the Marketing Mauritian Podcast series, I interviewed Alexa Delmage Avice, Founder of LEAP, a content management agency which focuses on bridging the gap between content creators and clients.  Alexa elaborated on what she thinks content marketing is and how it is evolving in Mauritius. She also provided some key insights on how it can benefit organisations.  If you are a Digital Marketing professionals in Mauritius or avid of marketing knowledge, I invite you to subscribe to our Podcast series to learn more on the views of top marketers in Mauritius.  The Mauritian Marketer is a podcast series providing you with insightful content from proven and credible marketers in Mauritius.  Get the full Definitive Guide to Content Marketing

My conversations with Mauritian digital professionals made me realised that our industry is built on trust. However, we often focus so much on the deliverables that we omit that trust is essential for business growth. In this first podcast, I am sharing three key actions that you could be doing today to nurture trustworthy relationships with your clients. Start sustaining, start growing.

Content marketing is often described as the process of planning, creating and distributing different types of content to a brand’s target audience. It includes SEO, Social Media, Email, Blogging; among others. Content marketing helps organisations do three main things; create awareness, drive sales and ensure customers retention.