
Why B2B payments are a whole-journey problem ft. TreviPay
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Allen Bonde, Chief Marketing Officer at TreviPay, argues that a new generation of digital-native buyers is the biggest force reshaping how businesses buy and pay. Accustomed to frictionless consumer experiences, they expect the same convenience and omnichannel consistency from their suppliers. They are also more open to alternatives like stablecoins, net terms modeled on consumer BNPL, and AI as a co-creator. Sellers, meanwhile, are working to retain and keep their best customers happy in a tight macro environment, where the cost of capital puts pressure on businesses to extend credit and get paid faster.
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