Talent All-Stars podcast

How Selling the Role Helps Marsden Services Improve Retention in a Labor-Heavy Industry

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At Marsden Services, a national provider of cleaning, security, and maintenance services, talent acquisition starts with clear and honest role-selling.

In this episode, Vice President of Talent Acquisition Ashley Lynch shares how visiting worksites, understanding the day-to-day realities of each role, and setting clear expectations have helped her team improve both speed-to-hire and retention.

You’ll learn:

  • Ashley’s “big three” framework for identifying bottlenecks in Talent Acquisition
  • Two case studies where better role clarity solved retention challenges
  • How Marsden pilots AI tools without losing the human touch in hiring

Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashley-lynch-18294ba1/

Connect with us:

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💼 LinkedIn: https://www.linkedin.com/company/ziprecruiter/

💼 Dave’s LinkedIn: https://www.linkedin.com/in/davetravers/

📸 Instagram: https://www.instagram.com/ziprecruiter

🎵TikTok: https://www.tiktok.com/@ziprecruiter  

 

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