Inside the Gun Industry: Trends, Innovations, and Market Realities | SOTG 1335

Wanna hear the FULL Episode? Sign up for the Grad Program today! Most firearms trainers emphasize shooting faster, but what if that very rush is what's killing your skills? In this eye-opening episode, Prof. Paul, Jarrad Markel, and Louis Caras crack open the myth that speed alone makes you effective under stress. They reveal that rushing your shot not only leads to bad habits but can directly cause negligent discharges and deadly mistakes. Discover why mindset, tactical awareness, and deliberate skill-building outweigh mere speed. Learn how the brain perceives time differently in high-pressure moments and why training your body to automate actions is crucial for survival. The guys break down the hidden dangers of focusing on shot times and how to develop true decision-making 'white space', the mental bandwidth vital for shooting accurately when it counts. You'll explore practical tactics for retaining knowledge, confronting bad training habits, and using pressure tests, force-on-force drills, and cue-based instruction to elevate your performance. Plus, get an inside look at the latest optics innovations, like the new EOTech EFLX CE, and how to zero your sight for real-world use. TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Blackout Coffee Louis Caras joins us today! EOTech Talk - EOTechInc.com TOPIC: Circle vs Dot? Coffee Corner - studentofthegun.com/blackout [Use Code: STUDT20] TOPIC: New Book Release: Book of Five Rings Study Guide from Nic Orr SOTG Homeroom - SOTG University TOPIC: Speed Kills; Think before you shoot shoot-on.com

Wanna hear the FULL Episode? Sign up for the Grad Program today! In an engaging interview, industry expert David Biggers discusses firearm innovations, industry trends, and the impact of social media on gun development. Gain insights into the evolution of firearm technology, market dynamics, and the importance of innovation versus tradition. We have an announcement about the latest book from Nicholas Orr, "Book of Five Rings Study Guide" now available as a pre-order on kindle with a paperback coming soon.  For our Tech Talk from EOTech Inc. this week, we consider optics versus iron sights for your shooting experience. The Professor just reviewed the Beretta ARX 100 with the HWS optic.  During our Coffee Corner, from Blackout Coffee (Code: STUDT20) Paul and Jarrad discuss the western canon in literature. Paul a recommended reading suggestion for you.    This episode features a deep dive into the concepts of virtuosity, enlightenment, and mastery, with insights from Prof Paul and Jarrad Markel. They discuss the importance of deliberate practice, overcoming distractions, and the role of innate talent versus learned skill in achieving excellence. TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Blackout Coffee EOTech Talk - EOTechInc.com TOPIC: Iron Sights VS HWS recent review of ARX 100 shootingnewsweekly.com Coffee Corner - studentofthegun.com/blackout [Use Code: STUDT20] TOPIC: Adventures of Huckleberry Finn by Mark Twain https://amzn.to/4smDVN4 Adventures of Tom Sawyer https://amzn.to/4c1anPd Special Guest: Dave Biggers - Talking Guns, where we are now versus where we were Want to hear the Full Interview? Join The Grad Program!

Wanna hear the FULL Episode? Sign up for the Grad Program today! A known terrorist attacked a class full of students at Old Dominion University in Norfolk, Virginia. How the ROTC Cadets responded to that attack is worth noting. What are the lessons we can take away from that event? During our Tech Talk from EOTech Inc. we have an announcement regarding the release of their new OGL-C. Also, is your handgun fragile? Professor Paul has another recommending reading suggestion for you during our Coffee Corner from Blackout Coffee.  Please use the promo code: STUDT20 to save money and support our show. TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical | Blackout Coffee [0:15:52] EOTech Talk - EOTechInc.com TOPIC: Fragile guns? www.facebook.com/reel/ [0:32:23] Coffee Corner - studentofthegun.com/blackout [Use Code: STUDT20] TOPIC: Guns of the Cold War - Read It Now [0:41:29] SOTG Homeroom - SOTG University TOPIC: ODU Cadets Fought Back  Run Hide Fight - Immorality and failure www.ksat.com

In this episode, Prof. Paul and Jarrad Markel discuss firearm maintenance, training, and the importance of continuous learning in self-defense. They explore topics like ammunition care, mental models, and the value of proper education to become a responsible armed citizen. Wanna hear the FULL Episode? Sign up for the Grad Program today! TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical | Blackout Coffee [0:03:31] EOTech Talk - EOTechInc.com TOPIC: First Round Stoppage: Setback www.shootingnewsweekly.com [0:23:16] Coffee Corner - studentofthegun.com/blackout [Use Code STUDT20] TOPIC: The Book of Five Rings, Thomas Cleary edition, has The Family Traditions of the Art of War https://amzn.to/4byqjbq [0:45:04] SOTG Homeroom - SOTG University TOPIC: Now More Than Ever, It Isn't Too Late to Become an Armed Citizen www.shootingnewsweekly.com Beware the C Student redcircle.com

We welcome a special guest, Jake Dwyer from 1911 Syndicate to discuss unique guns, collecting and some of the history of firearms that led us to where we are today. During our Tech Talk from EOTech Inc. Professor Paul and Jarrad will consider the various colors of reticle used in modern handgun optics.  For our Coffee Corner this week we will discuss a book that Jarrad brought up during last week's show; "The Power of Full Engagement" and remind you to order some Blackout Coffee and support SOTG.  How important is your first firearms training class? During our SOTG Homeroom, Jarrad and Paul will address the critical importance of the first exposure to a subject and how it lays the foundation. Wanna hear the FULL Episode? Sign up for the Grad Program today! TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical | Blackout Coffee EOTech Talk - EOTechInc.com TOPIC: Red Dot Colors: Why Green and Amber? SOTG Homeroom - SOTG University TOPIC: The Power of Full Engagement and Musashi's advice http://studentofthegun.com/bookshelf Coffee Corner - studentofthegun.com/blackout  [Use Code: STUDT20] TOPIC: Why is the first class so important? Gun Gaming or Fighting Mindsets with Jake Dwyer from 1911 Syndicate www.1911syndicate.com

Wanna hear the FULL Episode? Sign up for the Grad Program today! What is the difference between a coach and instructor and a mentor? During this week's episode we will consider the question in detail. To include a deep dive into the Mentor/Mentee relationship during our Leadership Lessons.  During our Tech Talk from EOTech Inc. we follow up on last week's discussion regarding protecting our optics. Professor Paul has a new article published that you can use for a reference.  In our Coffee Corner, the Professor highlights sections from the SOTG Instructor Development Manual 2.0. And, you have the opportunity to purchase some Blackout Coffee and support the show.  For our SOTG Homeroom, brought to you by Student of the Gun University, Paul and Jarrad will consider the press check. From where did this abomination come and for what reason does it remain? Is there a better way to ensure that your self-loading firearm has a round chambered? TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical | Blackout Coffee Is it a good thing that Mexican people can't carry guns? www.npr.org/2026 EOTech Talk - EOTechInc.com TOPIC: How to Protect Your Red Dot (and Other Colors Too) www.shootingnewsweekly.com Coffee Corner - studentofthegun.com/blackout TOPIC: SOTG Instructor Dev Manual www.shootingnewsweekly.com SOTG Homeroom - SOTG University TOPIC: The Evolution of Firearms Training: Press Checks and "Administrative" gun handling

In this episode, the hosts discuss the evolution of podcasting, emphasizing the importance of regular content creation and the human touch in an AI-driven world. They delve into practical tips for protecting optics on firearms, debunk myths surrounding the AR-15, and highlight the significance of training and gear. The conversation also includes recommended readings that can enhance understanding and preparedness in the realm of firearms and self-defense. In this conversation, Prof Paul and Jarrad Markel explore the nuances of leadership, communication, and the importance of addressing mistakes. They discuss the significance of tact in leadership, the necessity of learning from both personal and others' mistakes, and the critical role of nutrition in strength training. The dialogue emphasizes the need for clear communication and the prioritization of protein intake for effective recovery and muscle growth. Takeaways Podcasting is more accessible than ever. Regular content creation is key to success. Pay attention to the world for content ideas. AI lacks the human touch in content creation. Protect your optics to avoid costly mistakes. Training is essential for effective firearm use. Debunking myths about the AR-15's safety. Recommended readings can enhance knowledge. Engagement in the moment is crucial for self-defense. Understanding gear is vital for preparedness. TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical | Blackout Coffee EOTech Talk - EOTechInc.com TOPIC: Protect your Dot - OpticGard on EFLX shoot-on.com Coffee Corner - studentofthegun.com/blackout - Use Code: STUDT20 TOPIC: Recommendations from Paul and Jarrad StudentoftheGun.com/bookshelf  SOTG Homeroom - SOTG University TOPIC: Can the AR Slam Fire when you load it? Why or Why not?

In this episode, we take a wide‑ranging journey through leadership, training, personal growth, and the pursuit of a healthier, more capable life. The conversation kicks off with stories of nostalgia and lessons learned the hard way, then shifts to a thoughtful look at how simplicity—whether in firearms instruction or leadership—creates better students, better teams, and better outcomes. We're joined by Connor Darnbrough, co‑founder of the SmartFit method, who shares his personal fitness journey and how it led to the development of a science‑based, AI‑enhanced training system built around one goal: improving healthspan. Connor breaks down the latest SmartFit developments, including a study with Arizona State University focused on measurable improvements in longevity and performance. Together, we dig into what actually matters in training today—strength, cardiovascular capacity, mobility, and recovery—and how tools like body scans, biomarkers, and adaptive modulators can give individuals a clearer picture of their absolute baseline. Connor explains why sustainable progress requires balancing catabolic and anabolic stress, why 90‑day programs often create the fastest transformation, and why enjoyment and gratitude are essential parts of any long-term health strategy. TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Blackout Coffee | Spike's Tactical [0:11:06] EOTech Talk - EOTechInc.com TOPIC: "Losing" Your Dot [0:20:56] Coffee Corner - studentofthegun.com/blackout TOPIC: Read Kaufman's Art of War https://amzn.to/4qlVafx [0:32:03] SOTG Homeroom - SOTG University TOPIC: The Evolution of Firearms Training: FEATURES Gun Review: Tisas PX-9 Gen3 Duty Pistol: www.shootingnewsweekly.com [0:47:52] Connor Darnbrough - Interview Part 1 Hear the Full Interview: Join the Grad Program

In this episode, the hosts discuss various topics, including the importance of voting for NRA members. For our Tech Talk this week, we discuss the latest advancements in laser technology for hunting with EOTech Inc.  During our new Coffee Corner from Blackout Coffee, Professor Paul will discuss the significance of reading different translations of classic texts, such as The Art of War and the Book of Five Rings.  Finally, we are joined by our friend, Jeff Kirkham for a discussion regarding daily productivity protocols for better living. Wanna hear the FULL Episode? Sign up for the Grad Program today! TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Spike's Tactical [0:11:02] EOTech Talk TOPIC: Hog killing with "Lasers" www.eotechinc.com [0:26:24] Coffee Corner - studentofthegun.com/blackout | Use Code: STUDT20 TOPIC: Value in different translations of books? studentofthegun.com [0:39:02] Jeff Kirkham Interview Pt. 1 - A Daily Productivity Protocol to support a healthy mind Hear the Full Interview! studentofthegun.com

Wanna hear the FULL Episode? Sign up for the Grad Program today! Welcome to a brand new episode of Student of the Gun Radio. We are glad to have our correspondent, Louis Caras, back from the SHOT Show to give us an update about what he saw there. During our Tech Talk from EOTech Inc. Louis will give us his take on the new EFLX CE optic having looked at a sample during SHOT.  Also, Professor Paul will consider zeroing the optic on your pistol. What is the best distance to zero?  We have a Coffee Corner for you from Blackout Coffee. Please use promo code STUDT20 when ordering to support our show. We have more recommended reading for you.  Paul's new book, Guns of the Cold War, is now available from us at SHOPSOTG.com.  For our SOTG Homeroom this week, we will continue with our evolution in firearms training series. This week we will consider the acronym SPORTS and how it is applied to clearing a stoppage in your rifle. Is SPORTS the best way or does it fall short? TOPICS COVERED THIS EPISODE Huge thanks to our Partners: EOTech | Blackout Coffee | Spike's Tactical 2026 NRA Board Member Ballot - Reminder to Vote www.electanewnra.com for more information [0:08:35] EOTech Talk - EOTechInc.com TOPIC: What distance should I zero my red dot? [0:40:27] Coffee Corner - BlackoutCoffee.com TOPIC: Guns of the Cold War ShopSOTG.com Use Code: STUDT20 [0:42:45] SOTG Homeroom - SOTG University TOPIC: The Evolution of Firearms Training = SPORTS