SoS #45: Has the Sustainability Bubble Burst?

What does “sustainable agriculture” look like from a farmer’s perspective?Saif Hameed sits down with Adam Henkel, a 7th-generation farmer and 3rd-generation conservationist from Illinois. They break down:The true meaning of sustainability on the farmBridging the farmer-corporate gapEasy wins vs real challenges in practiceHow corporations and sustainability professionals can help

In short… yes. But is that really a bad thing?In this week’s episode, we ask whether the hype around sustainability is deflating, and what that means for progress.We dive into the latest headlines:Is the UK on the brink of scaling back its climate ambitions?Are we stuck in a loop of ever-rising energy demand?What's next for sustainability-linked executive pay?PLUS: A climate tech reality check. Is climate tech entering its "trough of disillusionment"? Saif unpacks why corporate budgets are tightening, which solutions are struggling, and what climate tech founders need to hear.

This week’s headlines:Trump’s Tariff’s and the climate fall outSoaring commodity prices and what to doJust Stop Oil to disband - victory or retreat?PLUS: Our how-to segment tackles a question many of you have asked: how to run a board meeting that secures sustainability buy in.Got a question for the next ‘How-To’ segment? Join and drop us a message in the State of Sustainability Community: https://altruistiq.com/state-of-sustainability/community

What does it take to build a successful coral reef restoration program? In this episode, Saif Hameed dives into SHEBA®’s groundbreaking coral restoration program with Mars’ Chief Marine Scientist Prof. David Smith and SHEBA®’s Global VP of Marketing Mindy Barry. Points covered:Business + Science = Impact: How applying process engineering to conservation created unprecedented restoration scaleProject set up: Why success starts with understanding local needs, empowering communities, and tailoring interventions to contextMeasuring what matters: Beyond basic coral counts, why and how the team tracks ecosystem health, skills transfer, and ROI.Practical takeaways: Consumer insights, cross-team collaboration, and stakeholder alignment strategiesRead more about the SHEBA® Hope Program here: https://www.shebahopegrows.com/uk

Plastic: The Most Sustainable Packaging?In the high-stakes world of sustainable packaging, incremental change isn't enough. Join Saif Hameed and Melissa Brice, Senior Sustainability Manager at Amcor, a global leader in sustainable packaging as they unpack the complex landscape of plastic decarbonisation.Key Insights:The true carbon impact of plastic vs. other packaging materialsThe hidden trade-offs between recyclability, emissions, and functionalityWhy recycling systems struggle and how EPR can helpInnovations transforming packaging, from light-weighting to full recyclabilityHow businesses can navigate legislation and consumer expectationsListen now to rethink your approach to sustainable packaging.

In today’s episode we tackle two critical market signals:The SEC's dramatic climate disclosure rollback and what it means for corporate transparencyThe Net Zero Banking Alliance's retreat from 1.5°C commitments and if financial institutions are losing their climate ambitionThen we break down the EU Deforestation Regulation essentials:Who's affected and compliance timelinesGeolocation data requirements and verification challengesImplementation strategies across different commodity sectorsNavigating smallholder farmer relationshipsLeveraging compliance data for strategic advantageIf you’re navigating EUDR, sustainability reporting, or just trying to keep up with shifting regulations, this one’s for you. Tune in!

Tired of "supply chain engagement" programs that generate more surveys than carbon reductions?In our latest episode, Saif Hameed and Beth Jones (Supply Chain Decarbonisation Lead, Altruistiq) cut through the hype to outline a framework for real impact:Align before action: Bridge internal agendas and make procurement central—they understand the supplier relationships.Evolve data, don't overhaul: Progress from compliance surveys to product carbon footprints - without specific PCF components, you're collecting numbers, not insights.Integrate commercials: Embed carbon into procurement metrics (e.g., “The Three C’s: Cost, Cash, Carbon), rather than treating as a side issue.Prioritise ruthlessly: Focus on suppliers with the highest emissions, strategic value, and collaboration potential.Tune in below

Emission Factors (EFs), as we know them, are over. Bold statement? Maybe. True? Absolutely (in our opinion). In this episode, we break down why traditional emission factors are rapidly being replaced by Product Carbon Footprints (PCFs) and what this shift means for businesses.The limitations of traditional emission factorsWhy PCFs provide more accurate, supplier-specific dataWhere businesses need to focus their efforts as PCFs scale upKey considerations when transitioning from EFs to PCFs

In this episode, Saif Hameed and Kathryn McLeod, Head of ESG Reporting at The HEINEKEN Company, discuss practical approaches for transforming sustainability commitments into funded realities. They explore how to:Improve finance - sustainability collaboration:Strategic governance frameworks that drive effective reporting and collaborationBattle-tested approaches for building credibility with finance teamsPractical tools for embedding sustainability expertise in finance operationsMaster sustainable finance:Success factors for securing and maximising sustainability budgetsHow to handle budget cuts and mid-year financial reviewsProven metrics and tools that make the business case stick - even without immediate returnsWho needs this: Essential listening for sustainability professionals seeking financial backing and finance leaders stepping into ESG. McLeod unpacks HEINEKEN's approach to transforming sustainability from a cost centre to a value driver.

In today’s episode, we dive into the shifting world of sustainability and its clash with capitalism. We’ll cover:Sustainability & Capitalism: Can they coexist in today’s unapologetic capitalist system?Why Sustainability is Under Fire: Criticisms and confusion—what’s fuelling the backlash?The Business Case: Why sustainability is essential for business—resource scarcity, regulation, and more.Reframing for Leaders: How can sustainability leaders better align with business goals?Strategic Priorities: What should CSOs focus on over the next 5 years to ensure long-term success?