Selling Experiences

From Consumer Events to Live Events, Offering What’s Best for BrandsFor Episode 10, we step away from the trade show floor and touch on the inner workings around proprietary events, mobile road tours, and quite possibly the most sought out term in our industry, experiential marketing. Joining the Squared Away studio is Heather Casteel, John Gilson and MacKenzie Steffens to shed some light on their past, present and future capabilities connecting brands with their audience in a unique, immersive format.

What happens when you follow up the biggest tech show of the year with the first major retail event of the new year? You get an inside look at how innovation doesn’t sleep—and neither does the events industry. 

NACS, the leading global trade association dedicated to advancing convenience and fuel retailing, serves as a trusted advisor to thousands of retailers and supplier members from over 50 countries! Every year, brands including Hershey, Co. and Constellation Brands make their way to the show floor to share the latest and greatest with its consumers and partners alike. The Squared Away studio welcomes two incredible figures out of MC²’s Paramus headquarters, Suzanne Loria-Cunha and Chris Kowalczyk, as we take a deep dive into what it takes to produce a successful show presence year in and year out at NACS.

What better way to celebrate 25 years of business than to hop in the time machine and travel back to 1999? For our anniversary episode, Squared Away host, Bruno Silva, welcomes Chad Roberts, Michael vant Hoogt, Chuck Snyder, and Bobby Hogrefe to give their take around Sales, Production, and Estimating over the years. Join us as we discuss the future of estimating, pagers, and the saying, "What could go wrong, will.." when it comes down to the Events industry. 

Check out Ep. 6 of Squared Away as our host, Bruno Silva, sits down with Vice President of Strategy and Operations at CEMA, Brian Mason, MBA, as they discuss the importance behind associations in the event space, driving connections from within, and the future for corporate marketing.

Check out Ep. 5 of Squared Away as our host, Bruno Silva, sits down with the brilliant minds at Club Ichi to discuss the importance in communities and associations within the Event space, thinking outside of the box, and more. #ThisisMC2 #squaredaway

Vice President of Growth, Jessica Gauvin and Senior Strategic Sales Executive, Mike Hanifan, talk the importance in building connections throughout the Events space. Each connection can vary from vendor to customer to partners and associations, but how does that enable your brand to excel above the rest?  

Check out Ep. 3 of our Squared Away podcast featuring Head of Design, Saul Stokes and Creative Director, Erin Sauro as we peek under the hood to our company’s creative engine while revisiting past and current projects to diving into the creative process throughout our Creative and Design capabilities.

From getting started in the Events industry to managing a successful accounts of all sizes, take a deep dive into selling and managing experiences from trade shows and pop-ups to mobile tours and conferences with Chief Growth Officer, Ben Nazario and Associate Account Manager, Jazmine Toner on Episode 2 of MC²'s Squared Away podcast right now!

Join us as we discuss all things CES from past, present, and future with Chris Gilbert and Nicole Caporale at MC², an MCH Company.After experiencing its most successful show to date with four clients landing on EXHIBITOR Group's Best of CES 2023 list, a first for any live marketing event agency, we discussed best practices, historical figures, and future trends in building an award-winning exhibit at one of the world's most famous events - CES (Consumer Electronics Show)!