SBJ Morning Buzzcast: September 9, 2025

A big week ahead at SBJ's AXS DRIVE in Los Angeles, diving into a newsy weekend in combat sports, and the WNBA postseason tips off  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vegas eyes '29 Super Bowl; Rivalry apparel sets records for Fanatics; MLS' newest draw and a Daily milestone Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Takeaways from leaving Las Vegas; FIFA's early presale woes and trends in new buildings and on campus Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire: Podium34 raises $200M for 2034 Olympics; Broncos find a stadium site; Illinois football gets news stadium name and NFL Week 1 ratings are strong. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

0:00 - NFL Kickoff draws big viewership1:25 - NFL’s first virtual first down measurement2:20 - NBA Europe momentum 3:25 - StubHub IPO details 4:36 - Minute Media reaches deal to acquire VideoVerse and Magnifi5:23 - Nike’s pivotal year continues 6:39 - WNBA labor talks continue7:15 - Messi’s futbol future Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Closing the curtain on the U.S. Open; NFL kickoff weekend runs smoothly and Newcastle United gets a new leader Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The very healthy state of the NFL; College football's strong start; the WNBA's Fever have big ambitions and thinking about Bjorn Borg. 0:11 NFL season starts0:27 NFL game in São Paulo, Brazil1:29 NFL's league record sponsorships2:12 Life is very good for the NFL according to the CivicScience SBJ Sports Consumer Insights Survey4:21 College Football television ratings5:28 Steve Ballmer isn't hiding over accusations of  violating cap rules\7:02 Caitlin Clark's out the rest of the season7:37 Indiana Fever building new practice facility8:49 Tennis news, Bjorn Borg's prostate cancer in remission9:32 Takeaways Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

00:00 Intro  00:11 Oklahoma State students' bright futures 01:14 NBC’s highest grossing NFL season  02:20 American Express replacing Visa as NFL partner  04:03 Toyota enters year 3 as NFL partner  04:25 Pepsi's tailgate crashers04:50 Josh Allen: The NFL’s marketing force 05:30 Visa’s World Cup tickets presale draw  06:59 Chicago Stars relocating to Northwestern’s temporary stadium  08:11 Big 12 in good hands with Allstate 09:03 Big 12 and Barstool Sports talk partnership 09:39 Buzzcast takeaways  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

FIFA's scrubbing effort of stadium naming rights; Seattle's soccer strength and the Brewers' impact on all of MLB Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: ESPN sends off Lee Corso with class (and a huge TV audience); PGA Tour viewership rebounds in a big way; and John Malone may be angling to put F1 on the block. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.