SBJ Morning Buzzcast: April 9, 2026

A major shift coming in horse racing's Triple Crown? Cathy Engelbert speaks out, and TPG closes in on Learfield. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Rory goes back to back at Augusta to wrap a strong Masters; a surprise hire for the Big Ten office; the NBA Play-In tourney is set to debut on Amazon Prime Video; big investment news for baseball in Denver; and Joe Buck says he wants to stay at ESPN for the rest of his career. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Amazon makes a clean Masters debut; the DOJ takes on the NFL; Eight MLB teams roll out their second iterations of City Connect uniforms; ESPN’s big first quarter and the NBA hits a hurdle with its European plans. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire:  NCAA men’s and women’s basketball championship viewership; the possibility for age-based eligibility in the NCAA; NASCAR’s first director of AI and Bryson DeChambeau’s acquisition of Sportsbox AI.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Positive trends in women's hoops viewership; the impact of T-Mobile Arena and jersey patch issues for $100, please Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Tony Petitti's victory lap; Charlie Baker pushes back on criticism of double-regional format; Tom Pohlad takes the business reins for Twins and BofA doubles down on soccer sponsorship  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Raves for PWHL record-setter at MSG; top MLB jersey sales and another soccer-specific stadium opens Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Final Four business metrics; the Bucs want in on stadium renovations and the impact of declining alcohol consumption on sports sponsorship Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  A major sports agency acquisition and what it means, Yankee Stadium gets a board facelift and an ESPN personality inks new deal Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Bullish interest in NBA Europe; Will Bears have a stadium deal by summer and NWSL names two key C-level leaders Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.