How to be the BIG DOG (Bar from Philthy Rich)

"Everybody wants to be a big dog… until it's time to do big dog shit." - Philthy Rich In this episode, we're cutting through the fantasy of success and getting real about what it actually takes to become and stay dominant. It's not about your first win, your first $100K, or your early momentum...it's about who you are after you lose it, after you get tested, after it gets hard. We break down the different stages you might be in right now; hungry and coming up, chasing the next level, or still searching for your first real breakthrough, and expose the one thing holding all of you back: avoiding the hard decisions you already know you need to make. This episode is about tapping into that God-given instinct to dominate, and understanding that instinct means nothing if you don't have the courage to act on it. Not more podcasts. Not more planning. Execution. Pressure. Standards. Change. Because becoming a real competitor, a true Killa, requires you to: Face the fears you've been avoiding Make uncomfortable, high-stakes decisions Raise your standards and live by them Execute under pressure until the job is done At the end, you'll be challenged to identify your next real move, the one you've been putting off, and step into it. 🎵 Featured track: FOD x GAFFLE BOYZ by Philthy Rich If you're ready to start moving like a big dog, it's time to take action. For coaching, go to imnotyou.com/coaching and start executing at the level you know you're capable of.

In Part 2 of the Ego Mastery series, we break down what an aligned, trained ego actually looks like in elite athletes and peak performers, and how it shows up under real pressure. You'll learn: What's happening internally when an athlete is calm, decisive, and locked in Why aligned performers experience low mental noise and faster decision-making How mistakes become data instead of danger The difference between pressure that sharpens and panic that hijacks Why elite performers conserve energy, adapt in real time, and show up when it matters most We also break down what prevents ego alignment, including: No clear vision or higher purpose Lack of structure, plans, and direction for the ego Corrupted internal rules and meanings (the Superego) Unresolved childhood wounds and trauma Protective mechanisms and body-based stress responses that sabotage performance This episode shows you why you can only ride your ego so far, and why real dominance requires clarity, leadership, and alignment from the inside out. Coaching If you're ready to build true calm, confidence, and consistency under pressure, and train your ego to work for you instead of against you, apply for 1-on-1 coaching. imnotyou.com/coaching

You've been lied to about the Ego. "Ego is the enemy." "His ego got in the way." "Get rid of your ego." Wrong. Your ego isn't a villain — it's a survival system you created as a child. It's your internal brand, the identity you built to stay safe, get approval, avoid shame, and maintain control. The problem? The same strategies that protected you then are sabotaging you now. In this episode, you'll learn: • What the ego actually is • How and when it was formed • Why it protects you the way it does • How ego strategies create anxiety, procrastination, pressure, and self-criticism • And most importantly, how to retrain your ego so it works for you instead of against you Ego mastery is the foundation of high performance, emotional strength, discipline, and dominance. And if you want real change...deeper confidence, calmer pressure, stronger results...you need someone who can help you see the blind spots your ego hides from you. If you're ready to dominate from the inside out, book a free consultation for 1-on-1 coaching: imnotyou.com/coaching

In this episode, Killa Fonte breaks down why you feel stuck....not from lack of talent, but from avoiding the pain required to grow. Learn how to embrace discomfort, use pain to uncover your limiting beliefs, organize your plans, execute with discipline, and reward yourself like a true professional. Dig deep and find the diamonds in your own dirt. Click here to book a free consultation with Niyi Sobo

When the heat's on, most people panic. They get "happy feet." Just like a quarterback in the pocket — they lose composure, abandon their fundamentals, and start scrambling for survival. That's when mistakes happen. Bad throws. Missed opportunities. Chaos. In this episode, Niyi breaks down why pressure exposes your lack of systems, how panic hijacks your performance, and what separates calm, dominant leaders from emotional amateurs. You'll learn how to: Recognize when you've got "happy feet" in life or business Reconnect to your fundamentals when pressure spikes Build the systems and rituals that make you dangerous under stress Lead yourself like a pro, even when everything's on the line If you're tired of reacting, rushing, and losing control — this one's for you. It's time to return to your training and move with poise. Apply for private coaching: imnotyou.com/consultation

Most people try to build discipline by doing everything at once—and end up burning out. In this episode, I break down a smarter approach: how to build sustainable discipline by mastering one habit at a time and turning it into a pillar of your identity. You'll learn the mechanics that stop people from staying consistent, the mindset shifts you need to make discipline a muscle instead of an on/off switch, and a proven process for building habits that actually stick. 👉 Next step: Book a free consultation by clicking here, and I'll help you create a personalized plan to reach your goals.

Victim mentality isn't just weakness—it's a mindset that keeps even strong people stuck. In this episode, learn the difference between being victimized and living with a victim mentality, and how to root it out if you want real success. You'll Learn: The difference between victimized (event) vs. victim mentality (mindset) Signs you're trapped in victim thinking How Killas take full responsibility and move with power Next Steps: Book a free consultation to create a clear plan and start moving toward your goals: imnotyou.com/consultation

Episode Summary In this Bars episode, Niyi Sobo breaks down the line from Motivational Purpose: "Playas don't keep score, they just keep scoring." Most people chase results out of desperation, hoping wins will finally make them feel worthy. But true killas don't play that game. They align their goals with their core mission, focus on mastery of the process, and act from conviction and power. Wins are just the natural byproduct. If you want to keep scoring, this episode will show you how. Key Takeaways Most people obsess over results, acting from anxiety and desperation. Results can never complete you—they won't give you worth or value. Killers align their goals with their mission and identity. Mastery is about process, not results; power comes from conviction, not need. Keep scoring by enjoying wins without tying them to your identity. Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Episode Summary In this Bars episode, Niyi Sobo unpacks a line from Philthy Rich's Searchin: "Listening to the OG's they got the most game!" But not every OG is worth listening to. Niyi breaks down what makes a true OG—someone who leads with mindset, protects the game, has earned their wisdom through scars and experience, and lives as a real example of success. He also exposes the signs of a bad OG: outdated, bitter, tactical without depth. If you're looking for guidance, this episode will help you find the right mentors and avoid the wrong ones. Key Takeaways An OG isn't just older—it's a mentor, guide, and source of wisdom. Good OGs are rare; family, fame, or money don't guarantee wisdom. A true OG leads with mindset, protects their knowledge, and has earned it through real-life wins and losses. A good OG is still learning—they never "retire" from growth. Bad OGs are stuck, bitter, and focus only on surface-level tactics. Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Episode Summary In this Bars episode, Niyi Sobo breaks down a line from Pooh Hefner's track More Than Me" The words aren't just lyrics—they're a blueprint for achievement. Niyi unpacks the wisdom in these three simple phases: focus your attention, create a plan, and stay committed. If you're serious about getting what you want, this is the formula. Key Takeaways Success requires three phases: Focus, Plan, and Persistence. Pay attention: Clarify your goal, cut distractions, and learn from those who already have what you want. Make a plan: Write it down, stick with it, and hold yourself accountable. Stay on it: Don't let fear or emotions derail your consistency. Ask yourself the tough questions—about clarity, motivation, and commitment—to know if you're truly locked in. Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.