Liquid Death’s $1 Billion Anti-marketing Strategy

Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain.For more on Copper Cow Coffee and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth.For more on Life Is Good and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business.For more on Liquid Death and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On this episode you’ll learn from an entrepreneur that tripled revenue when focusing on just one product line. In this episode you'll learn: How to determine the right mix between manufacturing versus private labeling. 2. How to determine if a manufacturer can scale with you as you grow. 3. Lessons learned from barely meeting a Kickstarter fundraising goal. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On today’s episode you’ll learn from an entrepreneur that launched a product on Tumblr that resulted in $200,000 of sales in just 3 weeks. In this episode you'll learn: The difference between working with influencers on Tumblr versus Instagram. 2. Why you should keep your copy brief when running retargeting ads. How to come up with content marketing ideas around your product. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners. In this episode you'll learn: What kind of products do well on Amazon. How to build a high converting product page on Amazon. How to use Amazon paid ads. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it. In this episode you'll learn: The difference between being a reseller and a brand when selling on Amazon. How to kick off the sales machine on Amazon. How to improve your ranking on Amazon’s product listings. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On today’s podcast you’ll learn from an entrepreneur that sold his product into 1,200 Home Depots. In this episode you'll learn: The criteria this entrepreneur uses to kill 100s of ideas. What makes a product attractive to a big box buyer. The difference between selling on Zulilly versus Amazon. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode you’ll hear the lessons learned from an entrepreneur duo that launched a $2 million business on Amazon. In this episode you'll learn: What goes into a feasibility analysis to determine if a product will be profitable or not. What to focus on to make your listing more discoverable and sell more on Amazon. How to identify which marketing channels you should focus on. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On today’s episode you’ll learn from a husband and wife entrepreneur team that started promoting through business through local print media. In this episode you'll learn: How to get factories to invest in you when you are just a small time client. How to make sure that you have a strong foundation with your business partner. How to cater your pitch to specific media outlets. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.