#498 Shaping Sneaker Culture With Ronnie Wright: Storytelling, Empathy, and Bold Ideas

How do you prove a shoe is truly comfortable? In this episode of the Shoe-In Show, Justin Ter Har of INSITE joins host Andy Polk to reveal how biomechanics, real-life testing, and podiatrist-approved design are reshaping the way shoes are made. From sustainability and lab-driven innovation to building longer-lasting footwear, Justin shares why proven comfort matters more than ever and how science is driving the next wave of industry change. Tune in for fresh insights into how data, design, and innovation come together to make shoes that feel as good as they look. With special guest: Justin Ter Har, Director of Research & Design, INSITE Hosted by: Andy Polk

What does it take to shape sneaker culture from the inside out? In this episode of the Shoe-In Show, industry legend Ronnie Wright, Founder of Papa Samone and former Jordan Brand leader, joins the conversation with Matt and Andy. Ronnie shares powerful insights from his time building one of the most iconic brands in footwear, dives into the role of storytelling and empathy in design, and explains why bold ideas and collaboration matter more than ever. With decades of experience influencing culture, design, and community, Ronnie offers a rare perspective on what it takes to leave a lasting impact on the sneaker world. With special guest: Ronnie Wright, Founder, Papa Samone LLC Hosted by: Matt Priest and Andy Polk

Are holiday shoppers really starting earlier than ever? In this episode of the Shoe-In Show, Matt Priest and Andy Polk break down FDRA’s 2025 Holiday Footwear Survey, uncovering surprising shifts in consumer behavior. They explore the balance of online vs. in-store shopping, how inflation and tariffs are reshaping spending, and what brands should watch as the season unfolds. Along the way, they make bold predictions, share fresh insights, and have a few laughs. Hosted by: Matt Priest and Andy Polk

Can trillions in tariffs be refunded? In this episode of the Shoe-In Show, Matt Priest and Thomas Crockett dive into a landmark Supreme Court case that could reshape U.S. trade policy. They unpack the stakes of the case, explore the possible outcomes, and explain what it could mean for presidential power, economic strategy, and the footwear industry. Most importantly, they share what companies should be doing now to prepare. Tune in for insights into how this decision could ripple across global trade and directly impact your bottom line. Hosted by: Matt Priest, President & CEO, FDRA and Thomas Crockett, Senior Vice President, Government Relations, FDRA

How are global logistics and shifting tariffs reshaping holiday footwear shipments? In this episode of the Shoe-In Show, FDRA’s Matt Priest sits down with Apex Logistics’ Mike Piza and Jeff Yu to break down the state of supply chains heading into peak season. From air vs. ocean freight and the impact of inflation on consumer demand to navigating tariffs and supply chain uncertainty, the conversation offers insider tips, emerging trends, and expert insights from two longtime leaders in logistics. A must-listen for brands preparing to move product efficiently and strategically this holiday season. With special guests: Mike Piza, Senior Vice President, Corporate Business Development, Apex Logistics International and Jeff Yu, Business Development Manager, Apex Logistics International Hosted by: Matt Priest, FDRA

What’s really happening with Europe’s new sustainability rules, and how will they impact U.S. footwear brands? In this episode, Lenzing’s Dr. Danijela Cafuta Korn joins host Andy Polk to break down the latest developments in EU sustainability policy. Tune in to learn why the details matter for global footwear brands, what U.S. companies must do now to stay compliant and competitive, and how they can future-proof their strategies. Don’t miss this must-listen conversation on the future of sustainable footwear. With special guest: Dr. Danijela Cafuta Korn, Sustainability Manager, Business Unit Textiles, Lenzing Hosted by: Andy Polk, FDRA

How will AI reshape the future of retail? In this episode of the Shoe-In Show, Google's Paul Tepfenhart, Global Director of Retail & Consumer Strategy & Solutions, joins hosts Matt Priest and Andy Polk to break down how artificial intelligence is revolutionizing everything from customer personalization to store operations. From practical AI use cases and the biggest data challenges facing retailers to what’s next in 2025 and beyond, this conversation is equal parts smart, witty, and forward-looking. Tune in for a high-tech deep dive into retail’s transformation you won’t want to miss. With special guest: Paul Tepfenhart, Global Director, Retail & Consumer Strategy & Solutions, Google Hosted by: Matt Priest, FDRA and Andy Polk, FDRA

What happens when passion meets performance in women’s basketball? In this final episode of the Shoe-In Show Leadership Series, Moolah Kicks founder Natalie White shares her dynamic journey from college startup to game-changing footwear brand. Discover how she’s driving innovation, breaking barriers and scaling rapidly amid a surge in WNBA popularity. A must-listen for anyone inspired by bold leadership. Powered by Ortholite. With special guest: Natalie White, Founder, Moolah Kicks Hosted by: Matt Priest, FDRA and Sandi Mines, FDRA

What happens when sneaker design meets Capitol Hill? In this episode of the Shoe-In Show, iconic Nike designer Wilson Smith III shares insider stories from "Sneaker Day" in Washington, D.C., reflects on his unexpected path from architect to footwear legend, and reveals how faith, art, and improvisation shaped his work with Michael Jordan. Don’t miss this powerful blend of passion, purpose and design. With special guest: Wilson Smith III, Footwear Design Director Hosted by: Matt Priest and Thomas Crockett

How did cold calls and Harlem hustle lead to the top of Jordan Brand? In this Shoe-In Show Leadership Series episode, Kris Wright, VP of Jordan Footwear, shares his inspiring journey—from finding his first internship in the White Pages to leading one of the most iconic brands in the world. Hear how resilience, culture, and mentorship shaped his career and leadership style. Powered by OrthoLite. With special guest: Kris Wright, Vice President, Jordan Footwear Hosted by: Matt Priest and Christie Horan