Think in Ink: The Things Data-Driven Marketers Forget to Measure

The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest #ShinyNewObjectPodcast, Justin explains why becoming a better data-driven marketer starts with becoming a less overwhelmed human. We also discuss killer stories, Cornish ice cream and the career risks of binge-watching Mad Men. Follow the podcast to keep receiving the latest data-driven marketing stories and tips from the world's leading minds in advertising and marketing. 

What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing & learning - one of our favourite topics at Automated Creative. Tune in for pre-Christ marketing tips. Follow for more data-driven marketing gems and discussions about the future of marketing.

Crystalyn Stuart-Loayza, Head of AI Transformation at Plus Company, joins the Shiny New Object Podcast to break down four principles for getting it right: process over policy, AI as a "tool mate", a Builder's Code, and better disclosure.

Roey Franco has spent 20 years building advertising products across platforms, agencies and emerging media. In this episode, he explains why marketers should stop making assumptions about their customers, how data can create a charmless Frankenstein ad, and why frictionless customer experiences turn purchases into advocacy.

It's easy to be blinded by data. But most of it is just noise. Every data point is rooted in human behaviour and that's what matters - asking why, staying context based, and remembering that most people don't care about your marketing. On the #ShinyNewObjectPodcast, Fiverr VP of Global Brand Communications Shiri Hellmann tells us why and how she uses AI for social listening, how she's screwed up the worst, and how to handle data in a way that makes sense. Subscribe to the channel to continue getting #marketing insights for data driven leaders.

AI can make you faster. But can it make you memorable? Mark Cibort, Global Head of Marketing Operations at Kenvue, joins the #ShinyNewObjectPodcast to discuss agentic employees, data overload, the AI bubble, and why the real competitive advantage is becoming the most human person in the room. Tune in to learn how to make more space for what matters, while still making the most of the tech revolution. 

Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks like when you research and back up your hunches... instead of just saying "just breathe through your nose." Tune in to discover: • Why digital data is not the same as objective truth  • How AI can make audience research more scalable • Why friction can sometimes improve conversion • What happens when every marketer uses the same AI tools • Why skilled creatives remain the real competitive advantage Subscribe to keep hearing conversations about creativity, technology and the future of data-driven marketing.

Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter. For Corina, education is paramount to her career progression. And her view of the future of marketing: going beyond social listening to understand video intelligence and what consumers say about your brand. Tune in to hear her #ShinyNewObject and get some great #marketinginsights #shinynewobjectpodcast

Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. Learn why building the right tools, independent of the AI agent used, will improve your marketing. We also discuss the power of moving quickly, testing often, and keeping the human in the process.

It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury. What really differentiates brands and how can you use today's tools, without your content looking copied? She tells us more on this episode of the Shiny New Object podcast.