Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: https://instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel? In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth. First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects. Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart. Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon. In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss: 00:00 - Harnessing AI for Customer Growth 08:38 - Customer-Centric Sales Strategy 14:14 - Customer Personas Through Market Basket Analysis 17:07 - Getting Started With AI in Amazon 21:44 - Utilizing Data for Customer Insights 25:22 - Understanding Amazon Marketing Cloud for Advertisers 29:09 - Audience Targeting for Sponsored Ads 32:49 - Empowering Sellers With Unique Insights 36:16 - Utilizing Audience Insights for Amazon Advertising Success 39:15 - Successful Coffin Shelf Case Study 42:55 - Enhancing Advertising With Helium 10 Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week! 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 2026 US Referral and FBA fee changes summary https://sellercentral.amazon.com/help/hub/reference/G201411300 2026 US FBA fulfillment fee changes https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW Walmart is incorporating ChatGPT into online shopping. Here's how. https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/ In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Amazon Raises Seller Fees! 11:03 - How to Sell Elsewhere 12:25 - Pay with OpenAI at Walmart 15:22 - A New FBA Feature to Appreciate

In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path. Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success. Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories. In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss: 00:00 - Entrepreneurial Journey With Natalie 07:24 - Inspiration to Accept Challenge 12:43 - Overcoming Challenges in Entrepreneurship 17:09 - Product Research and Data-Driven Decisions 21:29 - E-Commerce Strategy 22:50 - E-Commerce Goals and Networking Strategies 24:37 - Amazon Business Journey With Natalie  29:58 - Future Updates on Natalie's Products

In this episode, let's talk about Amazon’s latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What if you could revolutionize your Amazon product launches with insider knowledge straight from the builders? In this episode, Bradley brings together Jeff Nickerson, Director of Product from Amazon’s Brand Experience & Excellence team, and Zhen Li, Sr. Product Manager from Amazon’s Product Opportunity Explorer team to show how to simplify, de-risk, and boldly accelerate your Amazon launches. They unpack the newest tools, including Amazon Vine pre-launch access and AI reviewer matching, as well as Product Performance Spotlight. Explaining how early demand testing, benchmarks, and focused research turn signals into growth. Amazon is investing in better data, faster feedback loops, and tailored guidance so brands can spot high-potential products sooner and make smarter calls. Speed and strategy work best together. Regional launches place inventory near customers for day-one delivery, while the New Selection Program eases testing with fee relief and simpler exits. On the review side, Vine now enables pre-launch distribution to Vine Voices, paired with AI that matches products to reviewers who know your niche, creating social proof on release day. Alongside performance alerts and comparable funnels in Product Performance Spotlight, these updates help you decide whether to scale, iterate, or sunset.   We blend research and execution with the latest from the Product Opportunity Explorer. Zhen details two years of niche metrics and the new Identify Market Demand experience, which surfaces underserved customer intents and translates them into development guidance and positioning cues. Add shoppable A+ Content to cross-sell and strengthen brand storytelling. Throughout, Jeff and Zhen highlight Amazon’s mission to give sellers the confidence to launch, learn fast, and grow. We close by looking ahead to more personalized AI insights and pre-validation tools and invite them back next year to share what’s next.   In episode 708 of the Serious Sellers Podcast, Bradley, Jeff, and Zhen discuss: 00:00 - Amazon Launch Strategies and Support 03:35 - Amazon's Features for Seller Launching Success 07:20 - Regional Inventory Testing for Faster Delivery 10:01 - Exciting Enhancements to the Amazon Vine Program 14:15 - Strategies for Product Launch Failure 19:02 - Upcoming Amazon Seller Central Innovations 23:35 - Amazon's Support for Product Launching 24:33 - Discovering Product Opportunities With AI 34:49 - Identifying Market Demand for Product 39:56 - Enhancing Business Success on Amazon 41:19 - Amazon Data Insights and Opportunities

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!   💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcast On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1 Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Amazon Prime launches ‘Add to Delivery’ feature in app. How it works. https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/ Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights. Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en   In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:54 - Prime Big Deal Days Results 03:50 - Scale Stories 05:07 - AMZ Add to delivery 06:27 - Customer Intelligence Tip 09:27 - Shippo/TikTok Integration 11:22 - TikTok Ads Updates

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape. Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques. Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality. In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 - E-Commerce Brand Launch Strategy Discussion 08:49 - Product Launch Strategies and TikTok Marketing 09:24 - Productivity Challenge and Amazon Keyword Research 15:04 - Utilizing Challenges for Shopify Traction 16:53 - Advanced E-Commerce Product Strategies 22:35 - Amazon PPC Advertising Strategies for Brands 23:58 - Amazon Sellers' Profit Growth Strategies 25:25 - Evolving Strategies for Amazon Success 36:10 - Overcoming Fear of Failure

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world. In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront. Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series! In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss: 00:00 - Project X, Scale Stories, and Entrepreneurship Insights 05:02 - Boosting Engagement With @Leadwithzoe's Content 14:04 - Helium 10's Success Through Community and Adaptation 19:57 - E-Commerce Strategy Beyond Amazon 21:10 - Scale Stories Episode 1 Trailer 23:05 - Casting Calls and A New Helium 10 Series 28:55 - Business Scaling With Mentors and a Couple 31:58 - E-Commerce Success Strategies and Feedback 34:08 - Launching Products and Strategies With Mentors

Has ChatGPT changed e-commerce forever? New Amazon ad tax updates, the return of a new Project X series, and more top stories on this week’s Weekly Buzz. 💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 Listen to the Serious Sellers Podcast on your favorite platform: ► New YT Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google https://fortune.com/2025/09/29/openai-rolls-out-purchases-direct-from-chatgpt-in-a-radical-shift-to-e-commerce-and-direct-challenge-to-google/ ‘Expect compliance chaos’: Sweeping new sales tax law on digital ads in Washington takes effect https://www.geekwire.com/2025/sweeping-new-sales-tax-law-on-digital-ads-in-washington-takes-effect-amid-compliance-confusion/ MercadoLibre Sinks as Rival Amazon Boosts Presence in Brazil https://www.bloomberg.com/news/articles/2025-10-01/mercadolibre-slumps-as-rival-amazon-boosts-presence-in-brazil Helium 10’s Chrome extension now lets brand-registered sellers instantly see the top three most-clicked products on any Amazon search results page, along with their share of sales. This quick insight helps sellers identify competitors, assess their own performance, and adjust bids without requiring a comprehensive review of brand analytics. Amazon unveils the next generation of AI-powered Echo devices, purpose-built for Alexa+ https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus Helium 10 is launching a brand-new case study series called Scale Stories, created with a professional film crew and featuring real contestants at different stages of their Amazon and TikTok Shop journeys. Premiering on YouTube with a live watch party, this series builds on the legacy of Project X, promising next-level insights and inspiration for sellers. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Chat GPT Instant Purchases 07:02 - New Advertising Tax? 10:17 - TikTok Creator Search  13:50 - Amazon Brazil Push 15:59 - Brand Analytics Hack 18:40 - Alexa+ 20:28 - New Project X Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10 AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities. In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape. In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss: 00:00 - AI's Impact on E-Commerce Marketing 01:17 - Global Ecommerce Expert Shares Insights 04:00 - Future Impact of AI on E-Commerce 05:37 - AI Traffic Trends and High Intent 10:29 - AI Search Engines Favor Reputable Sources 13:48 - Using SEMrush for Keyword Research 22:34 - AI and Paid Options for PR 25:45 - Effective PR Strategies for Building Relationships 31:24 - Simplifying Marketing Tools and Costs 33:40 - Optimizing E-Commerce With AI Insights 36:32 - Analyzing Customer Reviews in Cloud 39:46 - Table Creation for Product Analysis

💎 Try Helium 10’s Top Plan FREE for 7 Days – Start here: https://h10.me/h10   Boost Amazon CTR & conversions with price testing, smarter content, and 17 image types. Get split-testing workflows, experiment tips, and quick wins for E-commerce sellers.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Anthony Cofrancesco returns with a ton of insights on revolutionizing your e-commerce game. Renowned for his expertise in split testing, Anthony unpacks how this once niche strategy has become a cornerstone of modern marketing for Amazon sellers. He advocates for creating "high-volume variations" of creative assets to push boundaries and outperform competitors. Anthony also sheds light on the role AI plays in making these strategies more accessible and affordable, while addressing the challenges faced by larger sellers who are hesitant to change their successful tactics. Get ready to elevate your e-commerce visuals with Anthony’s advanced image optimization strategies. His detailed four-phase approach offers a roadmap for categorizing, generating, validating, and executing image assets to boost click-through and conversion rates. Anthony dives into the power of AI tools like ChatGPT and Midjourney, alongside competitive testing platforms such as Helium 10, to systematically refine and implement winning strategies. He underscores the importance of analyzing competitor images to discover untapped opportunities, illustrating how AI can streamline these efforts to achieve significant improvements. Stepping beyond Amazon, Anthony explores the potential of expanding into new marketplaces like Walmart, Target, and Home Depot. Through compelling case studies, including the impressive rise of Pink Miracle's revenue, Anthony illustrates the transformative power of upgrading product images and leveraging direct-to-consumer strategies. His personal travel experiences and reflections on the evolving e-commerce landscape provide a unique perspective, encouraging listeners to act before automation reshapes the industry. Anthony’s tales of global adventures, from skiing in Niseko to revisiting favorite European spots, add a personal touch and inspire listeners to embrace the dynamic world of e-commerce. In episode 704 of the Serious Sellers Podcast, Bradley and Anthony discuss: 00:00 - Optimizing Conversion Rates With Split Testing 03:59 - Utilizing High-Volume Variations for Marketing 06:02 - Optimizing Listings With Manage Your Experiments  09:10 - Optimizing Image Strategy With AI 12:09 - Image Optimization Strategies in Marketing 18:06 - Effective Hypothesis Testing in Optimization 22:51 - Expanding Beyond Amazon for E-commerce Success 24:27 - Simplified Multichannel Selling With Technology 32:20 - Strategies for Growth and Social Media 32:44 - Global Travel and E-Commerce Insights