5 Ideas to Find First Customers in 2025

Today on the show, we look back over the lessons we’ve learned while Searching for SaaS. We look over all the things Nate has tried and the things we’ve learned along the way. This is episode 129

We’re back from summer vacation! Today on the pod we’re catching up and taking a look at why Nate’s LinkedIn outreach isn’t working. This is episode 128

Today on the show, Josh weighs in on Nate’s marketing funnel 2.0. We discuss different approaches to getting those first customers and the best way forward. This is episode 127

On the show today Nate & Josh discuss the exploration process on Nate’s project - OrderTRK. We dig into feedback loops, stages of exploration and the backwards GTM approach Nate is using. This is episode 126

Today on the show, we stumble upon invalidation. Nate shares an update on his customer service project and how invalidation helped him overcome setbacks in the process. Josh weighs in with ways he’s using it in his business and suggests how Nate can move forwards. This is episode 126

Today on the show Nate shares how the customer interview pipeline is going. Josh weights in with some modern strategies on how to make contact with Nate's target audience. Links: - Jason Lemkin GTM - https://open.spotify.com/episode/1ol2xgMUUlkFSC9SfwTONl?si=1341698660ee46e2 - Jason Lemkin ChatBot - https://www.delphi.ai/saastr/talk This is episode 124

Today on the show, we talk about finding killer features in customer interviews and avoiding sales triggers with customers. Finally, we dig into the age old adage that successful solutions remove steps for the customer. Links: My First Million - AI App - https://www.youtube.com/watch?v=6NZ8-WQGb-g James Clear Article - https://jamesclear.com/great-speeches/a-journey-on-the-information-highway-by-evan-williams This is episode 123

Today on the show, we talk about the place of growth teams as Josh talks about his business. Nate’s frustrated with cold outreach and Josh gives some tips to improve the odds. This is episode 122

Today on the show Nate & Josh pull together some credible ideas on how to improve our odds of success building a SaaS. In a world of conflicting advice, we’re looking for repeatable, credible advice from people who have actually been successful in the trenches. Links: - My First Million: https://www.youtube.com/watch?v=qkcFcwb6mk0&list=PLWloxQyF_2n4aCanY4Y45HLTY2zoeZF8U&index=9 - Jason Cohen: https://longform.asmartbear.com/startup-drake-equation/ - Lenny Podcast: https://www.lennysnewsletter.com/podcast This is episode 121

Today on the show Nate’s found a market, but feels like the competition is too good. Josh doesn’t think so and points out some ways to uncover opportunities. Links: https://userlist.com/podcast/bullseye-customer-research-with-michael-margolis/ https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis https://www.systm.co/post/how-to-write-the-perfect-headline-for-your-landing-page