The Becoming: My War With Identity, Visibility, & Coming Back

In this salon-style episode of REVUE by SCOUT, Gabrielle Scout sits down with Brittany Ricketts, co-founder of House of Preservation, the Dallas- and Austin-based med spa, for a conversation that moves from unfiltered girl talk into genuine expertise. Gabrielle and Brittany met on Instagram years ago and finally connected in person, discovering they’re navigating nearly identical chapters: both are 50/50 custody moms to kids born weeks apart, both building businesses, both redefining what ambition looks like on the other side of a relationship that didn’t work out.The first half is personal and unguarded: motherhood without guilt, dating from abundance instead of fear, and why “single mom” doesn’t quite capture the reality of doing it well. The second half is where Brittany takes the reins with real authority, walking through her philosophy on injectables, lasers, and the concierge peptide protocol she’s building at House of Preservation.Topics explored in this episode include:Redefining single motherhood inside a 50/50 custody schedule, and why time apart from your child can make you a better, more present parent. The abundance mindset behind dating without needing anything from a partner, and Brittany’s advice to stop looking for a husband and start looking for a great father. How ambition sharpened after becoming a mom, and why entrepreneurs are wired to expect a full life rather than settle. A real breakdown of the entry-level aesthetics stack: skincare, filler, Sculptra, Radiesse, and the lasers actually worth your time. An inside look at the future of longevity: peptides, NAD, MOTS-c, and how House of Preservation is building a concierge model around them.This episode is for the woman building a business, raising a kid on her own terms, and refusing to shrink her standards for either one.Referenced in This Episode: House of Preservation Oil Cleanser, Project Preservation, House of Preservation’s upcoming concierge peptide care lineFollow Along: Instagram: Gabrielle Scout: @gabriellescoutmaio and Brittany Ricketts: @brittrixREVUE Newsletter: Subscribe to REVUE, a weekly Sunday letter for the most interesting woman in the room HERE Scout’s Agency: Learn more about Scout’s Agency, a visibility atelier specializing in curated podcast tours and cultural placement for women in positions of authority HEREREVUE: The newsletter for the most interesting woman in the room. Get full access to REVUE at revuewoman.substack.com/subscribe

This week, Gabrielle is trading the polish for sweatpants and getting into the girl chat to end all girl chats. Fresh off a family trip and about to leave on another, she's sharing the conversation she wishes someone had given her before she became a mom: the real, unfiltered truth about building a business and raising a child at the same time. Pulled straight from an Instagram question box, this episode works through the deepest, darkest fears ambitious women carry about motherhood - time, maternity leave, business failure, feeling trapped, losing themselves - with zero sugarcoating and a lot of hope.In This EpisodeWhy Gabrielle is recording cozy this week, and why that changes the texture of the conversationThe Emma Grede moment that cracked open Gabrielle's entire philosophy on motherhoodWhy "fifty-fifty parenthood" is a myth, and why women deserve more support, not equal treatmentThe fear of not having enough time - and why constraint actually makes you a sharper entrepreneurTaking maternity leave without a business built to survive it, and how to build your "number two"Facing the fear that your business might fail - and why every entrepreneur meets that momentFeeling permanently trapped by motherhood, and why that feeling doesn't cancel out loveLosing yourself as a mother, the "default parent" trap, and why self-abandonment isn't good parentingGabrielle's core philosophy: no martyrs, no self-sacrifice - children deserve happy, expressed mothersConnect with GabrielleFollow along on Instagram @gabriellescoutmaioLearn more about Scout's Agency at scoutsagency.com Read REVUE, Gabrielle's newsletter for the most interesting woman in the room HERELoved This Episode?If any part of this conversation resonated, leave a review... it's how Gabrielle knows this content is actually helping. Screenshot it, share it to your stories, and tag @gabriellescoutmaio to let her know what landed.Advertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

Gabrielle sits down with longtime friend and content creator Kenzie Elizabeth (host of The House Guest Podcast) for a catch-up that turns into an unexpectedly deep dive on money. They cover her engagement, her rebrand from I Love You So Much to Houseguest, and how she built her needlepoint and home brand. But the real heart of the episode is a candid conversation about the business behind the content: revenue models, limiting beliefs around money, self-funding vs. investors, and what her team actually looks like.If you're a female founder, a bride-to-be, or curious about the difference between content-based and product-based business models, this one's for you.In this episode:Kenzie's journey from a 16-year-old YouTuber to "the Gen Z Martha Stewart," and why she feels more like her childhood self now than everThe difference between content creation revenue and product-based business revenueWhy she's never taken outside investors, and how she self-funded her needlepoint lineNeedlepoint sales up 760% since January - and why almost no one, including Kenzie, saw that comingWorking through limiting beliefs and shame around money, and why female founders need to talk about it more openlyWhat her team actually looks like: creative director, EA, wholesale/ops, freelancers, and a financial planner keeping her on trackHiring her first W-2 employees - and why it got easier each timeWorking with her fiancé, Charlie, and what makes their partnership workWedding planning as a "type B bride" with a "type A groom," and the one piece of advice she swears by for staying connected on the big dayGuestKenzie Elizabeth — content creator and host of Houseguest, founder of her needlepoint and home brand Find her: @KenzieElizabeth Free ResourceDownload Scout's Agency's free pitch template — the exact guest pitch template used to book over 6,000 podcast episodes, including the pitch used to book Gabrielle on 7 podcasts in 3 weeks. Get it at scoutsagency.com/pitch-templateHostGabrielle Scout — @gabriellescoutmaioAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

Gabrielle Scout is back after almost six months away, and a lot has changed...starting with the name of this podcast. Welcome to REVUE by SCOUT.In this episode, Gabrielle pulls back the curtain on where she's actually been: the four-year "domino wipeout" that took down almost every identity she'd built: the first hard season at Scout's Agency, closing Okay Sis Podcast with her sister, selling her home, the end of her marriage, and becoming a single mom. She talks about why visibility felt impossible while she was rebuilding, the acqui-hire offer she turned down to bet on herself, and how she finally stopped treating "business Gabrielle" and "REVUE Gabrielle" as two different women.This episode is part update, part behind-the-scenes, part reintroduction...and it sets up everything to expect from this show going forward: weekly episodes, real interviews with women in business and creativity, and conversations that go deeper than the usual podcast format.In this episode:Why Gabrielle stepped back from content, her podcast, and being the face of her businessThe four-year "domino wipeout": business hardship, closing Okay Sis Podcast, divorce, selling her home, single motherhoodTurning down an acqui-hire deal from a dream PR agency to bet on Scout's Agency insteadThe "Interesting Woman" archetype and why Gabrielle split herself into two identities — the Scout's Agency woman and the REVUE womanHow she finally integrated both sides of herself, and what's next for Scout's AgencyWhat to expect from REVUE by Scout going forward: weekly episodes, interviews, and deep, nuanced conversations on money, motherhood, ambition, and selfFollow along:REVUE, Gabrielle's Substack newsletter — a Sunday newsletter plus personal essays twice a monthScout's Agency — the leading agency for booking women as podcast guestsInstagram: @gabriellescoutmaioSupport the show (free, and it means everything):Rate and review REVUE by SCOUT on Apple Podcasts or SpotifyScreenshot this episode and share it to your stories — tag Gabrielle so she can reshareCome say hi: @gabriellescoutmaio on InstagramAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

In this salon-style episode of PODCAST by SCOUT, Gabrielle Scout sits down with Alexandra Cadiz — designer, musician and co-founder of lighting design brand CERAMICAH — for a raw, electric conversation about what it actually takes to stop performing palatability and start living as the fullest version of yourself.What began as an instant digital connection — "the same person in different fonts" — unfolds into a deeply honest dialogue on the emotional architecture of self-trust, the shame women carry around being multidimensional, and why the smallest moments of self-betrayal are the ones that cost us the most.Topics explored in this episode include:Why self-trust is built in micro-moments — not grand gestures — and how choosing freedom over shame in the smallest daily decisions rewires your entire nervous systemThe difference between self-confidence and self-worth, and why you can have sky-high belief in your abilities while still struggling to receive love, support, and abundanceWhat it means to be "too much" as a woman, where that wound originates, and the reframe that turns it from a liability into your most magnetic qualityHyper-independence as a form of control — and why releasing it is essential to embodying your feminine energyThe tension between the hustle and the feminine, and why the conversation isn't about discarding one for the other but learning when to turn the volume up on eachHow the "easygoing girl" myth keeps women muted, and why the right relationships — romantic, creative, professional — actually want you at full expressionWhy being a villain in someone else's story might be the most liberating permission slip you give yourselfEldest daughter syndrome, the good girl pattern, and how both show up in business negotiations, dating, and creative expressionThe cultural lie of selflessness as the highest feminine virtue — and the first generation rewriting that narrative in real timeThis episode is for the woman who knows exactly who she is behind closed doors but hasn't fully let the world see it yet. It is a permission slip, a mirror, and a dare.Follow Along:Alexandra's Instagram: @alexandrascadiz Alexandra's TikTok: @alexandrascadizCERAMICAH on Instagram: @ceramicah.laFollow Along Instagram: @gabriellescoutmaioREVUE Newsletter: Subscribe to REVUE, a weekly Sunday letter for the most interesting woman in the room HEREScout's Agency: Learn more about Scout's Agency, a visibility atelier specializing in curated Podcast Tours and cultural placement for women in positions of authority HEREAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

In the first-ever guest episode of PODCAST by SCOUT, Gabrielle sits down with Jessica Meltzer for a salon-style conversation that begins with our collective obsession with Carolyn Bessette-Kennedy...and unravels into something much deeper. Together, they explore what the CBK trend really reveals about the stories women have been sold about being chosen, why we've turned a woman who died tragically into a mood board, and the uncomfortable inheritance of the princess narrative. The conversation moves through nineties nostalgia, the death of mystery in the social media age, wealth narratives, quiet luxury, brand versus business building, and what it actually means to become your own dream woman rather than emulate someone else's life.This episode sets the tone for what guest conversations on PODCAST by SCOUT will feel like going forward.Things Referenced in This Episode:REVUE essay: "CBK Made Me Depressed"Jessica Meltzer's SubstackJessica Meltzer's website: https://www.jessameltzer.com/The Salon at REVUE: Apply. here: www.revuewoman.com/the-salonFollow AlongInstagram: @gabriellescoutmaio REVUE Newsletter: Subscribe HERE Scout's Agency: Learn more HEREAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

In this Q&A episode of PODCAST by SCOUT, Gabrielle Scout answers three listener questions with the depth, honesty, and emotional intelligence that only comes from living it. Written down in her Louis Vuitton Carnet and answered old-school — analog over digital, always — this conversation moves through decades, desire, ambition, and the quiet art of tending to yourself while building something that matters.Topics explored in this episode include:Why your twenties are not your most important decade — and why you shouldn't be afraid to leave them behind.The reframe that changes everything for ambitious, multi-passionate women: stop collapsing your timeline into today and start spreading your desires across 5, 10, even 20 years.How Gabrielle architects her dream life by giving herself a 15-year plan — and why that's made her more focused, not less.The honest truth about mental health and entrepreneurship, from someone who has been in therapy for 15 years, received a bipolar diagnosis, and written an entire book on the subject.Why the success of a business is directly proportional to the founder's mental health — and the daily practices that keep Gabrielle grounded.This episode is for the woman who wants it all and feels the weight of that wanting. It's a permission slip to breathe, zoom out, and trust that everything you desire has a time and a place — it just might not be right now.Referenced in This Episode:The Emotional Entrepreneur by Gabrielle ScoutYou Can Heal Your Life by Louise HayFollow Along:Instagram: @gabriellescoutmaio REVUE Newsletter: Subscribe to REVUE, a weekly Sunday letter for the most interesting woman in the room HEREScout's Agency: Learn more about Scout's Agency, a visibility atelier specializing in curated podcast tours and cultural placement for women in positions of authority HEREAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

Seven years in, Scout’s Agency has booked nearly 6,000 podcast episodes, run 350+ Podcast Tours, and built a proprietary database of 5,000+ shows. In this anniversary episode, Gabrielle Scout steps behind the curtain to share what she has learned from working in close proximity to hundreds of high-performing women and brands. This is not a “7 lessons” business recap. It is a real authority blueprint, built from pattern recognition, not opinions, on what actually compounds over time.To book a call with Gabrielle Scout and learn more about being a guest on podcasts, click here.Topics explored in this episode include:Why authority is built through openness, not preciousnessThe energy that makes Podcast Tours work, and what makes them fall flatWhy authority requires a bold, singular claim“Specific beats vague” and how to sharpen your niche without shrinking your impactThe “front door” concept and what makes messaging instantly compellingWhy PR amplifies brands, it does not create themAuthority as a co-created relationship, with your team and with every host you meetHow to turn podcast interviews into a holistic content and marketing strategyWhy authority belongs to those who adapt in changing media landscapesRepetition over virality, and why seven years beats seven viral momentsNetwork over popularity, plus why endorsement beats exposureRisk, investment, losses, and the long-term mindset behind real authorityHonoring seasons, timing, and the quieter kind of clarity that lastsThings Referenced in This EpisodeScout’s Agency milestones: nearly 6,000 episodes booked, 350+ tours, 5,000+ podcast databaseThe “front door” framework for messaging clarityThe principle: endorsement beats exposureExample referenced: Maggie Sellers and “Hot, Smart, Rich” as a strong front doorFollow AlongGabrielle Scout on Instagram: @gabriellescoutmaioScout’s Agency: @scoutsagencyWebsite: scoutsagency.comREVUE newsletter: For the most interesting woman in the room, subscribe on Substack HEREReady to build authority through podcast guesting or hosting? Book a call with Gabrielle Scout here.Advertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

In this deeply personal and culturally nuanced episode of PODCAST by SCOUT, Gabrielle explores a phrase she never imagined reclaiming: the male gaze. What began as a vulnerable question inside a REVUE Salon conversation on sensuality evolved into an essay, a wave of responses from women, and ultimately this episode.Gabrielle traces the cultural origins of the term, acknowledges the very real wounds attached to it, and then asks a provocative question: What if we stepped away from the male gaze to survive… and now we can return to it with discernment?This episode is not about abandoning feminism. It is about exploring whether desire, reverence, and being seen by the right man can coexist with sovereignty, ambition, and power. It is about the difference between predatory consumption and sacred desire. It is about courting, receiving, and remembering that womanhood does not disappear when independence arrives.Things Referenced in This Episode:Gabrielle’s REVUE essay: The Male Gaze Made Me Feel Like a Woman AgainREVUE NewsletterThe SALON by REVUE membership applicationFollow AlongInstagram: @gabriellescoutmaioREVUE Newsletter: A weekly letter for the most interesting woman in the roomScout’s Agency: Podcast marketing and authority-building for ambitious foundersAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe

In this episode of PODCAST by SCOUT, Gabrielle Scout opens a Dear Scout–style advice column, inspired by old-school magazines where women wrote in seeking guidance on life, identity, and becoming themselves.Questions submitted via Instagram serve as the foundation for a wide-ranging conversation on expectations, confidence, femininity, and personal timelines. Gabrielle offers thoughtful, grounded insight on how to live in alignment without shrinking to meet external approval.Topics explored in this episode include:Navigating judgment from in-laws, family, and social circles when personal choices fall outside traditional or cookie-cutter expectationsWhy approaching 30 without marriage or children does not mean being behind, and how to release pressure tied to outdated societal timelinesRedefining what it means to be an “IT girl” through embodiment, self-trust, and internal confidence rather than external validationHow comparison culture clouds decision-making and disconnects women from intuitionA candid discussion on femininity, sensuality, and expressing the body with confidenceThis episode is an invitation to let go of the shoulds, trust inner alignment, and become the woman one already is, without asking permission or explaining the choices that feel true.Things Referenced in This Episode:The Interesting Woman Archetype episodeFollow AlongInstagram: Follow Gabrielle Scout at @gabriellescoutmaio REVUE Newsletter: Subscribe to REVUE, a weekly Sunday letter for the most interesting woman in the room HEREScout’s Agency: Learn more about Scout’s Agency, a visibility atelier specializing in curated podcast tours and cultural placement for women in positions of authority HEREAdvertising Inquiries: https://redcircle.com/brands Get full access to REVUE at revuewoman.substack.com/subscribe