Can You Train for Executive Presence? Carmen Sederino on the 50/50 Rule

Antoniette Roze, CEO of WPC Global, joins Sales POP! to explain how six- and seven-figure experts stop treating speaking like a lottery and start building predictable, high-value speaking businesses through sharp positioning, clear messaging, and realistic timelines. Learn more and take the free Speaker Fit assessment at https://speakpact.com/.

In this Sales POP! Expert Insight Interview, Jessica Rhodes, Founder of Interview Connections, explains why she dismantled her sales team after six years and how founder-led selling restored client fit, retention, and company cohesion at the world's first podcast booking agency. Learn more at https://interviewconnections.com/.

Carmen Sederino, Founder and Performance Master at Illuminated Story, joins John Golden to explain why the live keynote is a competitive advantage AI cannot replicate — and how leaders and sellers can build real executive presence through voice, body, and emotional choreography. She shares the 50/50 rehearsal rule, how authenticity works as a range rather than a fixed pose, and why pause is the most underused tool in business delivery. Learn more at https://illuminatedstory.com/.

Jacquelyn Goldberg, VP of Sales at Unframe AI, joins John Golden on Sales POP! to explain why resume pedigree is a shakier hiring signal than ever and why she screens for grit and intellectual curiosity instead — lessons she's used to scale her team to multi-million ARR in under a year at a Series A AI startup. Full conversation and more on Unframe's managed AI delivery platform at https://www.unframe.ai/.

Kevin Roy, Founder and CEO of Green Banana SEO, joins Sales POP! to explain how AI has reshaped search and why strong SEO fundamentals still drive roughly 80% of your visibility inside answer engines. He walks through his three-block page blueprint, the schema and author authority signals that earn AI citations, and the pruning and citation moves small businesses should tackle first. Learn more at https://greenbananaseo.com/.

Irwin Hau, founder of Melbourne-based Chromatix and creator of the Trust and Authority framework, joins John Golden to explain why your website is your strongest sales tool and how to answer the four questions every visitor asks in the first three seconds. Drawing on 60,000+ website audits, Irwin shares the proof density principle, the focus trade-off most businesses get wrong, and why AI search makes web clarity more valuable than ever. Learn more at https://www.chromatix.com.au/.

Michael Hofer — CFO, M&A veteran, and founder of ByMichaelHofer — joins John Golden on Sales POP! to share hard-won lessons from 30+ international transactions, explaining why most deals fail during integration and how cultural alignment and strategic clarity matter more than financial engineering. He also walks through how AI is transforming finance functions in real time, from cutting forecasting time in half to accelerating due diligence that once took analysts a week. Learn more and connect with Michael at https://www.bymichaelhofer.com/.

Lane Kawaoka, real estate investor and fund manager behind a $2.1 billion portfolio, joins Sales POP! to break down The Wealth Elevator — his five-floor framework that guides accredited investors from rental properties through private syndications, tax strategy, and full financial freedom. Lane shares the exact investment philosophy shifts required at each stage of wealth, including why conventional retirement advice actively works against high-income earners. Explore Lane's resources and community at https://thewealthelevator.com/.

Gregory Kovsky, President and CEO of International Business Associates (IBA), joins host John Golden to share what business owners must know before selling — from defining exit objectives and cleaning up financials to navigating deal structures and building the right advisory team. With 32 years of M&A experience and over 300 transactions completed, Gregory brings a holistic, founder-first approach to every sale. Learn more at ibainc.com.

Mark Myers, founder of Tax Wise Partners and Tax Saving Architect, joins host John Golden to explain how high-income earners and business owners can legally reduce their annual tax bill by 30–60% using advanced planning strategies most CPAs never explore inside the 75,000-page tax code. From solar tax credits to pre-sale business structuring, Mark reveals the framework his firm uses to save clients more than a dollar in taxes for every dollar they invest in strategy. Learn more at taxwisepartners.com.