SEO in B2B w/ Geoff Atkinson

In this episode, Cedric speaks with Bryan Clayton who is the CEO & Co-Founder of Greenpal about how important it is to know all of the basics when it comes to business including sales, marketing, service, and so on. If you're a small business owner or thinking about starting your own business make sure you listen to this episode!

In this episode, I speak to Jonas De Cooman the Co-Founder & CEO of Spott about how videos have become the new normal. We also talk about why the majority of the population prefers to consume content in a video, and how we can use that to our advantage to grow your business.

Hi everyone! We wanted to announce that this podcast is now called The Biz Growth Podcast.

In this episode, we talk to Guillaume Moubeche CEO of Lemlist about how B2B Doesn't Need To Stand For "Boring To Boring"! We talk about one of our favorite topics - personalization and how to do it at scale and still stand out from your competitors. Listen to this episode if you want to take your cold and warm outreach to the next level!

Eddie Patzsch from Roll Works shares some strategies and tactics that they've used while closing some of their biggest deals. We all know how long the enterprise sales cycles can be, so in this episode, Eddie explains at what point in the sales cycle your team should be using these 2 "out of the box" personalization tactics to help close the deal! 

James Crisp is the senior sales director at Turtl, a platform that enables marketers and salesmen to personalize content at scale that people actually read! Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.  He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.

Geoff Atkinson is the CEO at Huckabuy, a software that automates key Google initiatives, like dynamic rendering and structured data markup, to create the perfect crawl experience and drive organic channel growth for businesses. In this episode, Geoff tells us how B2B companies can improve their Search Engine Optimization efforts by using dynamic rendering and structured data.

Prash Kotecha is the founder of StressToSuccess, where he helps leaders and business owners unlock productivity and increase resilience to lead their teams and life with empathy and increase engagement throughout the organization.  We touch on some of the common questions we've all been asking ourselves lately. How does quarantine affect our mental health and wellbeing when we are working from home? How can we cope with these differences? How can leaders better lead their teams through times of uncertainty?  With Prash's experience in the corporate world and a strong mindset, his guidance is sure to provide some actionable steps to answer these questions! You can learn more about Prash and his offerings at StressToSuccess.co.

Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he's learned while running an ABM program that can help you kick off your ABM program right. We talk about whether sales or marketing should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.

Pedro Cortés touches on the biggest problems in SaaS marketing. Because right now, SaaS companies are not CLEARLY explaining what their product does and why their visitors would get a ton of value from using it. Pedro tells us how to explain the product perfectly on your website to boost your conversions, how to position your product as the only perfect solution in your market (through some clever positioning strategies), and how to fix inconsistencies in your messaging that is costing you big time. You can learn more about Pedro at cortes.design.