Today I fired a client

In this 15min audio, I talk about how we should carefully consider what we are 'offering'? How we are packaging up our products and/or services so that potential clients can understand them. This aspect of your business is critical because potential clients are sizing you up for work; and one dimension of that is whether they think you can fix their problems. The secret trick here is that you need to distill down 'what you can fix' into a very clear short soundbite than busy, attention bombarded clients can understand and remember. Put another way: if you say you can do 'anything for anybody', business have no way of placing you, so you end up doing nothing for nobody.

Here I talk (when I'm strolling, hence being out of breath!) about the services that your web design ought to offer. Hint: you don't have to offer all the things that clients might ask for.

I run a WordPress agency and earlier today I fired a client. Here I talk about why I did that, and why I probably should have acted sooner - seeing as the client was already raising 'red flags' (i.e. exhibiting certain behaviours which set my spider senses tingling). I talk about •why• you should probably fire such clients as well.. Would love to hear about any similar experiences you have had as well as what your 'red flags' are. Joel.