Why 'Who Not How' is the Key to Business Growth

In today's episode, we will teach you how to analyze your podcast guest results and identify areas for improvement! Pace/Frequency - How many podcasts have you been on? Any less than 30 to 50 podcasts LIVE, there simply is not enough data to analyze. Correct show fit - are you in front of the right audience and connecting with the right hosts? The quality of your interview - Are you telling compelling stories? Are you giving value? Check in on your mindset and your energy. Are you showing up to interviews genuinely looking to collaborate with hosts and give value, or are you thinking a lot about how much you’ll GET from it?Are you clearly communicating how listeners can connect with you after the interview?Then look at your business: Is the place you are sending listeners optimized to convert? Do you have an effective nurture strategy in place? Not everyone is ready to buy right away; are you emailing, texting, posting to social media so your new leads are nurtured by you? Is your offer needed, valuable, and priced right? Is the messaging about what you’re selling clear? Consider your sales cycle - how long, on average, do your clients follow you before buying?Are you posting about your interviews and engaging with your audience on a regular basis? This is why we audit clients’ interviews as part of our service. We want to understand what’s happening and provide personalized feedback and coaching to help improve the results. This takes a willingness to be honest with yourself with embrace a growth mindset. If you are getting on the right shows speaking to the right audiences, it’s time to look. A problem you can see is better than a problem you can’tReady to get on podcasts? Book a consult with us now at http://interviewconnections.com/consult

One of the biggest questions we get from business owners who are just starting to consider podcast guesting is: “What’s the ROI?”In this episode, we break down the different ways that you can see a return on investment from being a podcast guest and why the value goes far beyond immediate sales.What You’ll Learn in This EpisodeDirect ROI: New Clients & SalesThe most straightforward return is closing clients who discover you on a show. It happens more often than you’d think—but it’s only the beginning.SEO & Backlink BenefitsEvery interview often comes with a link to your website or social media. These backlinks strengthen your site authority and help improve your search rankings long-term.Instant Thought Leadership ContentEach interview becomes repurposable content you can share across your platforms—positioning you as the trusted expert your audience needs.Expanded Brand AwarenessShowing up on multiple podcasts allows more people to get to know who you are and what you do. When someone asks their network for a solution you offer, you’re the one they recommend.High-Value Relationships With HostsHosts are well-connected and often introduce our clients to referral partners, JV collaborators, and speaking opportunities.Speaking Engagement OpportunitiesMany podcast hosts run events, mastermind groups, or conferences. Guesting puts you on their radar for future invitations.Sharpen Your MessageEach interview is a rep—but with a live audience. You’ll quickly learn what messaging resonates and what falls flat.Traffic to Your Website & SocialsListeners who connect with you take action. Podcast appearances reliably drive warm traffic to your online platforms.A Reality Check on Your OfferIf you’re getting exposure to thousands of listeners and dozens of hosts—but no one is reaching out—this is priceless data. It’s a sign to look at your offer, messaging, or audience fit.Opportunity to Address Common ObjectionsHosts often ask the same questions your leads ask—and your answers can remove objections before prospects even get on a call.Educate Your Audience at ScaleEvery interview teaches listeners who you are, what you do, and why it matters—building familiarity and trust before they ever speak to you.Check out dozens of client case studies showing every type of ROI we covered in today’s episode:interviewconnections.com/case-studiesBook a Free 20-Minute Discovery CallIf you’re ready to get ROI from podcast guesting, book a consult with our team:InterviewConnections.com/consult

In This Episode, You’ll Learn:What “Who Not How” means and how this simple mindset shift unlocks exponential business growth.Jessica’s early podcast story: how she quickly realized learning how to edit a podcast wasn’t a good use of time — and why hiring a WHO was a game-changer.The real reason Interview Connections scaled to seven figures (hint: it’s the hundreds of WHOs behind the scenes).If you’ve mastered your business but are ready to become known for your expertise, let Interview Connections be your WHO for podcast guesting. Book a discovery call now at https://interviewconnections.com/consult

The right tactics and strategies are essential for success with podcast guesting, but the most important factor in achieving success is your energy. Podcasts, energetically, are responsive and collaborative. As a guest, you are responding to questions that the host asks you, and you collaborate with the host to co-create the episode.Enjoy this conversation between Jess and Margy about an invisible yet powerful recipe for success in podcast guesting: your energy. Schedule a consultation call at https://interviewconnections.com/consult

We’re pulling back the curtain on how we went from contractors to a self-led W-2 team that runs on Scrum, thrives with a 4-day workweek, and delivers at a seven-figure scale.Inside this episode:Our journey: contractors → W-2 employees → ScrumHow we made the 4-day workweek sustainableWhat a self-led, client-obsessed culture really looks likeThe biggest lessons (and mistakes) along the wayTop tips:Be a multiplier, not a diminisherEmbrace agility and experimentationGet support (coaches, consultants, mentors)Learn fast from your mistakesResources mentioned: The story of Margy becoming the first employee, then co ownerScrum: The Art of Doing Twice the Work in Half the Time (book)Our first HR Specialist, Carmen TorresMultipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter (book)Brandi Olson, our agility consultantVisibility and the Nervous System episodeBrain Based Wellness affiliate link (nervous system regulation)The Capacity Gap Workshop

Karen McNenny spent years quietly watching from the sidelines, unsure if she had a message worth sharing. But after stepping into the guest seat on 30+ podcasts with Interview Connections, she built visibility, found clients, and even landed a book deal with Wiley Publishing.In this emotional and inspiring story, Karen shares:✅ Why she waited years before stepping into visibility✅ How podcast guesting helped her define her message✅ The unexpected opportunities that came from her interviews✅ Her mission to transform how we experience and talk about divorce✅ And how one podcast listener helped her become a soon-to-be published author🎙️ If you’ve ever wondered if podcast guesting is worth it—this story answers it loud and clear.💻 Learn more about Karen at https://www.karenmcnenny.com/

Don't miss this interview with Jonathan Porter-Whistman where he reveals how he has generated over 9 figures in revenue from podcasts booked by Interview Connections!

Click here to register for The Capacity Gap free workshop!

In this episode of the Interview Connections podcast, Jess & Margy riff on visibility and the nervous system! To start your free trial of The Rewire, click here!* Affiliate link