Roadmap podcast

An Academic Adventure in A/B Testing

19/11/2025
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In this live episode, Ben Smith chats with Tom Armitage and Dustin Hayden about their journeys astrophysics and neuroscience to working on experimentation and modelling as Data Scientists at Autotrader.

They talk through their recent experience in writing and presenting a technical paper which presents a generalised approach to Bayesian A/B testing, expanding what’s possible with the data we collect from our experiments at Autotrader and giving us more powerful, flexible insights.

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