High-Ticket vs Low-Ticket: What's Easier to Sell with Ads?

Selling online comes down to two things: traffic and conversions. If you're running ads, getting leads, and still not selling, this episode is for you. It's a conversion problem, and it almost always comes down to your messaging. In this episode, I'm breaking down why messaging isn't something you write once and forget, it's something you test, tweak, and refine at every stage of your funnel. In this episode I'm sharing 3 real examples from inside Course Sales Academy: → The client preparing to launch whose webinar headline was about to attract the wrong person entirely — and the one word that changed everything before it ever went live → The client who took her cost per lead from $15 to $1 — not by perfecting her copy in a Google Doc, but by running it, getting real feedback from her ads, and tweaking it call after call → The client who had the right people showing up to her webinar, but lost the sale because she was teaching over their heads — and the simple fix that turned it around If your ads are running and your traffic is there, but the sales aren't following, this is for YOU! 

Do you ever feel like everyone is watching, analysing, and judging everything you post, every email you send, and every offer you promote? Yeah. They're not. In this episode I'm sharing the one mindset reframe that has made marketing feel so much easier for me over the years, especially during launches when the temptation to pull back, go quiet, or dilute your message is at its strongest. Because the truth is, people aren't paying nearly as much attention as you think they are. And once you really internalise that? It's actually incredibly freeing. If you've ever stressed about emailing your list too much, worried that people are sick of hearing about your offer, or talked yourself out of posting because you're not sure what people will think, this one's for you.

If you've ever wondered whether your ads are actually working (or why they're not) this episode is for you. Because most people start running ads without knowing what "working" even looks like. They watch the views, the clicks, the reach... and completely miss the numbers that actually matter. In this episode I'm walking you through the three specific numbers that will determine whether your ads are profitable before you spend a single dollar, and how to use them to reverse engineer exactly what you need to achieve to hit your revenue goals. If you're running ads and guessing, or thinking about starting ads and have no idea where to begin with the numbers, this is for you.

One of the most common questions I get is: what's easier to sell with Ads - a high-ticket program or a low-ticket offer? And my answer might not be what you're expecting. In this episode I'm breaking down why this question is actually a trap, what's really going on behind the scenes of both business models, and the question you should actually be asking before you decide what to run Ads to. If you've ever wondered whether you should lower your price to make your Ads work better, this one's for you.

Live launching isn't just about making sales. In fact… that's not even the most valuable part. In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026. Because here's what I'm seeing right now: So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-and-forget. And I get it. But when you skip live launching, you also skip the fastest way to: Validate your offer Refine your messaging Learn how to actually sell Inside this episode, I share: The strategy and numbers behind my recent live launch Why live launches are still one of the best ways to grow your audience What you actually gain from being in the room with your audience A real client example of a "failed" launch that gave us everything we needed Why launching is about data, not just revenue Because launching isn't just about making money. It's about learning faster, improving faster, and building something that actually converts. If you've been avoiding launching or felt discouraged by a past one this episode will shift how you see it completely.

Creating a course isn't just about packaging up what you know. If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right. In this episode, I'm breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly. Inside this episode we cover: • Why the transformation matters more than the content • How to help students experience results as quickly as possible • Why course delivery and onboarding impact perceived value • The importance of collecting testimonials early • And why even the best course in the world still needs to be sold Because a course that gets results will continue to sell. And a course that sells well should also change people's lives.

I've helped hundreds of course creators fix their funnels. And most people have one of two problems. Either… They don't have enough people seeing their course. Or… People are seeing it, but they're not buying. In today's podcast episode, I walk you through how to figure out which one you have (and what to do about it).  

For years, I built my business around one thing: launching. And while it worked… it also created pressure and instability.  In this episode, I'm breaking down the difference between building a funnel and building a sales ecosystem, and why this shift completely changed how I design revenue in my business. You'll learn: Why relying on one funnel or one launch creates unnecessary stress The 4 core funnels I use to build a sales ecosystem How funnels can (and should) feed into each other Why lifestyle needs to influence your funnel strategy How to design revenue that supports motherhood, holidays, travel and real life If you want a business that sells even when you're offline, this episode will change how you think about funnels forever.

If your ads are profitable… this is your sign to stop tweaking and start scaling. In today's episode, I'm unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn't working. Sound familiar? We talk about: Why profitable funnels often feel slow The mistake of tweaking something that's already working How to think about scaling your ad budget strategically The emotional side of increasing spend (because yes, that's real) How to plan monthly and annual ad growth properly This episode is your pep talk (and strategy session) on how to scale without panic.

Making sales but not actually making money? Turning Ads on and off because you're unsure if it's "working"? In this episode, I'm breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data. If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this one's important.